Marketing Activation Manager – Export (Remote within the UK or NL)

📌 Core Information

🔹 Job Title: Marketing Activation Manager – Export (Remote within the UK or NL)

🔹 Company: Minor Figures

🔹 Location: Remote within the UK or NL

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (within the UK or NL)

🚀 Job Overview

Key aspects of this role include:

• Localising and executing brand activations across key export markets
• Collaborating with international sales, marketing, and distributor partners
• Ensuring brand consistency while adapting strategies for local audiences
• Managing multiple stakeholders and projects simultaneously
• Analyzing campaign performance and refining strategies based on insights

ASSUMPTION: This role requires a high level of organization, self-motivation, and adaptability to thrive in a remote, international setting.

📋 Key Responsibilities

✅ Develop and execute annual marketing activation plans in collaboration with distributor partners and internal sales leads, aligning with global brand strategy.

✅ Adapt and deploy global marketing campaigns for local market relevance, ensuring cultural and channel-specific nuances are considered.

✅ Design and execute in-market campaigns, POS collateral, and activations (e.g., samplings, events, coffee festivals) to support sales velocity and brand awareness.

✅ Partner with distributors to provide brand training, toolkits, and ongoing support to drive aligned execution across retail, foodservice, and on-trade channels.

✅ Identify and lead brand presence at international trade shows, coffee events, and community activations with partners and baristas.

✅ Track and report on the effectiveness of campaigns and activations, leveraging insights to refine strategy and improve ROI.

✅ Work closely with the global marketing team to ensure brand consistency, and with sales to drive commercially relevant marketing support.

ASSUMPTION: This role requires a strong understanding of retail and foodservice marketing tactics, as well as the ability to manage multiple stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in brand or trade marketing, preferably in FMCG, food & beverage, or lifestyle brands

Required Skills:

• Proven track record of executing marketing activations in export or international markets
• Strong understanding of retail and foodservice marketing tactics
• Ability to manage multiple stakeholders (e.g., distributors, agencies, internal teams)
• Highly organised, self-motivated, and comfortable working across time zones
• Excellent communication and project management skills

Preferred Skills:

• Experience in plant-based, natural food/drink, or coffee categories
• Familiarity with working in emerging markets or with challenger brands
• Knowledge of global compliance around marketing assets and claims

ASSUMPTION: Candidates with experience in the plant-based, natural food/drink, or coffee categories may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on experience and location)

Benefits:

• 25 days of annual leave, with up to 5 days rollover to the following year
• 1 additional day off to protest, volunteer, or attend a demonstration
• Free membership for you and your family on the ‘Calm’ app
• Parental Leave Policy
• Pension scheme
• Options for shares in the company
• Plenty of coffee and oat milk
• Staff discount (30% off on all orders)
• Cycle to work scheme

Working Hours: Full-time, with flexibility for international time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK and NL. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Minor Figures is a global coffee company that creates plant-based products for coffee lovers, baristas, and a better planet.
• Their signature Barista Oat range can be found in over 10,000 independent coffee shops worldwide, and their full lineup of products is available in thousands of stores across four continents.
• Minor Figures is B Corp Certified and values individuality, with a team made up of people who bring diverse experiences and perspectives to the table.

Company Specialties:

• Plant-based coffee products
• Sustainable business practices
• Global brand expansion

Company Website: http://www.minorfigures.com

ASSUMPTION: Minor Figures is a rapidly growing company with a strong focus on sustainability and innovation in the plant-based food and beverage sector.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Global Marketing Director and works closely with international sales, marketing, and distributor partners.

Work Arrangement: Remote (within the UK or NL), with flexibility for international travel

Growth Opportunities:

• Potential to grow into a leadership role as the company expands internationally
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to contribute to the company's mission of creating a positive impact on the planet

ASSUMPTION: This role offers significant growth potential as Minor Figures continues to expand its global presence.

🌍 Location & Work Environment

Office Type: Remote (with occasional international travel)

Office Location(s): London, UK (headquarters) and Amsterdam, NL (sales office)

Geographic Context:

• The UK and NL have vibrant coffee cultures and established specialty coffee scenes.
• Both countries have well-established retail and foodservice markets, providing ample opportunities for brand activations.
• The time zones in the UK and NL are favorable for collaboration with international partners and teams.

Work Schedule: Full-time, with flexibility for international time zones and occasional international travel

ASSUMPTION: The remote work arrangement and international travel requirements may necessitate flexibility in working hours to accommodate time zone differences and global events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Global Marketing Director and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Marketing and brand activation experience
• International market knowledge and cultural awareness
• Stakeholder management and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and brand activation experience, as well as your international market knowledge.
• Demonstrate your understanding of the company's mission and values, and explain how your skills and experience align with the role's requirements.
• Prepare examples of successful brand activations you've led or contributed to in international markets.

ATS Keywords: Marketing Activation, Brand Localization, International Marketing, Stakeholder Management, Campaign Optimization, Retail Marketing, Foodservice Marketing, Event Management, Performance Analysis, Cross-Functional Collaboration

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs at the time of application.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Jira)
• Design tools (e.g., Canva, Adobe Creative Suite, or Sketch)
• Marketing analytics tools (e.g., Google Analytics, Facebook Insights, or Hootsuite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Cultivating and maintaining a culture that is inclusive and diverse
• Celebrating differences and continually supporting all members of the company to be proud of who they are
• Collaborating, improvising, synchronizing, and being wholly authentic, uplifting, and constructive

Work Style:

• Remote and international team collaboration
• Adaptability and flexibility in a fast-paced, growing environment
• Strong communication and project management skills

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with international teams?
• Are you comfortable managing multiple stakeholders and projects simultaneously?
• Do you share Minor Figures' commitment to creating a positive impact and promoting sustainability?

ASSUMPTION: Candidates who align with Minor Figures' values and work style, and who are genuinely passionate about the company's mission, will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously may require strong organizational skills and adaptability.
• Occasional international travel may be required, which could disrupt personal schedules and routines.
• The remote work arrangement may necessitate self-motivation and time management skills to maintain productivity and focus.
• Working across time zones may require flexibility in working hours and communication strategies.

ASSUMPTION: These challenges can be mitigated with strong organizational skills, adaptability, and effective communication strategies.

📈 Similar Roles Comparison

• This role differs from traditional brand manager positions in its focus on localizing and executing brand activations in international markets.
• Compared to other marketing roles in the food and beverage industry, this position offers a unique opportunity to work with a rapidly growing, sustainability-focused company.
• Career progression in this role may involve growing into a leadership position as the company expands internationally.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Localizing and executing a global marketing campaign for a new product launch in the UK and NL markets
• Managing brand presence at international coffee events and trade shows, such as the London Coffee Festival or the Amsterdam Coffee Festival
• Developing and implementing a retail marketing strategy to drive sales velocity and brand awareness in key export markets

ASSUMPTION: These sample projects illustrate the diverse and international nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth plans, both domestically and internationally?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does Minor Figures support work-life balance for its remote employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role's responsibilities, the company's growth plans, and their commitment to long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and brand activation experience, as well as your international market knowledge.
• Prepare examples of successful brand activations you've led or contributed to in international markets.
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.