📌 Core Information
🔹 Job Title: Marketing Activation Manager - Italy
🔹 Company: Medela
🔹 Location: Milan, Italy
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing local marketing activities that impact customers and sales
- Collaborating with local sales teams, regional marketing teams, and the country head
- Adapting and implementing global marketing toolkits for local use
- Monitoring market trends, customer insights, and competitor activity
- Leading event coordination for consistent brand presence and engaging customer experiences
ASSUMPTION: This role requires a proactive and hands-on approach, with a passion for executing impactful marketing activities. Strong communication and collaboration skills are essential for working across teams and stakeholders.
📋 Key Responsibilities
✅ Support the development and execute local trade marketing plans in collaboration with local sales and regional marketing teams.
✅ Adapt and implement global marketing toolkits for local use, ensuring materials are delivered on time and aligned with objectives.
✅ Monitor and share market trends, customer insights, and competitor activity, contributing to a clear understanding of market context and impactful marketing actions.
✅ Lead event coordination, ensuring a consistent brand presence and engaging customer experiences.
ASSUMPTION: The role requires a proactive approach to staying informed about market trends and customer needs, as well as the ability to adapt global marketing strategies for local implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, trade marketing, or related fields
Required Skills:
- Proactive and hands-on approach to executing marketing activities
- Strong communication and collaboration skills
- Knowledge of digital marketing and tools
- Fluency in English and Italian (written and spoken)
Preferred Skills:
- Experience in both B2B and B2C marketing
- Knowledge of the healthcare industry
ASSUMPTION: Candidates with experience in both B2B and B2C marketing and knowledge of the healthcare industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for marketing roles in Italy)
Benefits:
- Opportunities for professional development and training
- Close-knit team with a supportive international network
- Exposure to both B2B and B2C marketing in a dynamic and rewarding industry
Working Hours: Full-time (40 hours per week), with flexibility for event coordination and market demands
ASSUMPTION: The salary range is an estimate based on industry standards for marketing roles in Italy. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 1,001-5,000 employees (global), small team in Italy
Founded: 1961, family-owned since inception
Company Description:
- Global leader in Mom & Baby Care and Professional Care solutions
- Supports millions of moms, babies, patients, and healthcare professionals in over 100 countries
- Turns science into care while nurturing health for generations
Company Specialties:
- Breast milk feeding and baby products
- Healthcare solutions for hospitals
- Clinical education
Company Website: www.medela.com
ASSUMPTION: Medela's focus on both B2B and B2C marketing provides unique opportunities for growth and learning in this role.
📊 Role Analysis
Career Level: Early to mid-career in marketing
Reporting Structure: Reports to the Country Head of Italy, with close collaboration with local sales teams and regional marketing teams
Work Arrangement: On-site, with flexibility for event coordination and market demands
Growth Opportunities:
- Exposure to both B2B and B2C marketing
- Collaboration with international teams for global marketing strategies
- Professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for candidates interested in advancing their marketing careers in a global organization.
🌍 Location & Work Environment
Office Type: Small, close-knit team in Milan, Italy
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub
- Italy has a strong healthcare market, with opportunities for growth and innovation
- Medela's global presence offers opportunities for international collaboration and travel
Work Schedule: Full-time (40 hours per week), with flexibility for event coordination and market demands
ASSUMPTION: The Milan office provides a dynamic and collaborative work environment, with opportunities for international collaboration and travel.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Country Head and local sales team
- Final interview with the regional marketing team
Key Assessment Areas:
- Communication and collaboration skills
- Proactivity and initiative in executing marketing activities
- Adaptability and cultural fit within the Medela team
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of the healthcare industry and Medela's mission
ATS Keywords: Marketing, Trade Marketing, Collaboration, Communication, Digital Marketing, Customer Insights, Market Trends, Event Coordination, B2B, B2C, Healthcare, Italy
ASSUMPTION: Medela's hiring process is designed to assess candidates' skills and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Proactive and hands-on approach
- Strong communication and collaboration skills
- Adaptability and cultural sensitivity
Self-Assessment Questions:
- How do you stay informed about market trends and customer needs?
- Can you provide an example of a successful marketing campaign you've led, and how you adapted it for different markets or audiences?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Medela values candidates who are proactive, adaptable, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- Balancing the demands of B2B and B2C marketing
- Adapting global marketing strategies for the Italian market
- Managing event coordination and logistics
- Working with diverse teams and stakeholders across different time zones
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on executing local marketing activities that impact customers and sales
- Medela's global presence offers opportunities for international collaboration and travel
- This role provides exposure to both B2B and B2C marketing, with opportunities for professional development and growth
ASSUMPTION: This role offers unique opportunities for growth and learning in the marketing field, with a focus on executing impactful marketing activities.
📝 Sample Projects
- Developing and executing a local trade marketing plan for a new product launch
- Adapting global marketing toolkits for the Italian market, ensuring brand consistency and cultural relevance
- Monitoring market trends and customer insights to inform marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the proactive and hands-on approach required for this role, as well as the importance of staying informed about market trends and customer needs.
❓ Key Questions to Ask During Interview
- How does this role fit into Medela's global marketing strategy?
- What opportunities are there for professional development and growth within the organization?
- How does the local sales team collaborate with the marketing team to achieve common goals?
- What are the biggest challenges facing the Italian market, and how can this role help address them?
- How does Medela support work-life balance for its employees?
ASSUMPTION: These questions demonstrate an interest in the role, the organization, and the Italian market, as well as a commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Demonstrate your understanding of the healthcare industry and Medela's mission
- Follow up with the hiring manager within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
