🔹 Job Title: Marketing Activation Manager LTC & HD
🔹 Company: Essity
🔹 Location: Legnano, Lombardy, Italy
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: The role focuses heavily on strategic coordination between marketing and sales, targeting healthcare channels, benefiting from a temporary yet full-time dedication.
✅ Execute marketing plans according to briefs from Brand Managers across various brands and channels.
✅ Ensure the sufficiency and accuracy of Advertising & Promotion allocations.
✅ Serve as the B2B marketing and media expert across health and medical channels.
✅ Provide channels and customer insights to local Brand Managers.
✅ Partner with sales to synchronize sales and marketing activities at customer points of sale.
✅ Lead customer education initiatives using globally produced materials.
✅ Oversee marketing operations and provide sales support, including sampling, POS production, and website translation.
ASSUMPTION: Responsibilities include direct application of marketing strategies to healthcare products, requiring a mix of strategic and operational skills.
Education: Not specified, but likely requires a relevant degree in Marketing, Business, or a related field.
Experience: Experience in a similar role within the Health and Medical sector is preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: A degree in marketing or related fields is standard for such roles, along with experience in marketing operations.
Salary Range: Not specified; salary likely aligned with industry standards for mid-level marketing roles
Benefits:
Working Hours: 40 hours per week, with potential flexibility
ASSUMPTION: Benefits are inferred from company size and typical industry practices for such roles.
Industry: Manufacturing, with a focus on health and hygiene products
Company Size: 10,001+ employees, suggesting a broad range of career opportunities and resources
Founded: Company roots date back to 1849, though modern formation was through acquisitions since 1975
Company Description:
Company Specialties:
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Corporate culture likely emphasizes sustainability and innovation, based on industry standards and company description.
Career Level: Mid-level, suitable for experienced professionals with industry knowledge
Reporting Structure: Likely reports to senior marketing managers or directors, while collaborating with brand managers
Work Arrangement: Hybrid model with on-site and remote flexibility
Growth Opportunities:
ASSUMPTION: Growth potential is inferred from company's size and dedication to innovation and employee development.
Office Type: Corporate setting with a focus on professional development and innovation
Office Location(s): Legnano, close to the corporate amenities of Lombardy
Geographic Context:
Work Schedule: Full-time, with some flexibility for remote work
ASSUMPTION: The work environment is dynamic and collaborative, based on typical corporate practices in this region.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Activation, Media Planning, B2B Marketing, Health Sector
ASSUMPTION: Process steps and assessment areas are typical for roles requiring strategic and collaborative skills.
ASSUMPTION: The tools listed are common in contemporary marketing roles focusing on analytics and digital strategy.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cultural fit aspects are derived from the company's values and focus on employee empowerment and growth.
ASSUMPTION: Challenges are extrapolated from the nature of the role and responsibilities typical of large organizations.
ASSUMPTION: Role comparison aids candidates in aligning their career ambitions with job responsibilities.
ASSUMPTION: Sample projects are crafted based on usual responsibilities and Essity's innovation-driven market approach.
ASSUMPTION: Questions are essential for understanding company priorities and role expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
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