Marketing Activation Manager - Retail, Estonia

📌 Core Information

🔹 Job Title: Marketing Activation Manager - Retail, Estonia

🔹 Company: Paulig Group

🔹 Location: Tallinn, Estonia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand and category growth through 360 marketing plans
• Planning and executing local marketing activations to consumers
• Managing local launches and ensuring launch excellence
• Improving shopper activations and seeking new opportunities
• Planning and following up assigned marketing budgets

ASSUMPTION: This role requires a high level of coordination and project management skills to successfully execute marketing activations and launches.

📋 Key Responsibilities

✅ Ensure strong 360 marketing plan to drive brand and category growth by planning, aligning, and cooperating with different functions locally and globally

✅ Create local marketing activation plan that drives consumer & shopper behaviour change in the desired direction across all touch points

✅ Act as a project manager in local launches, being responsible for the launch excellence; planning, execution, and follow-up. Also localizing the marketing materials provided by global marketing team

✅ Act as a local expert of shopper activations, constantly improving the ROI and seeking new opportunities in this area

✅ Plan and follow up assigned marketing budgets

ASSUMPTION: This role requires a strong understanding of consumer behaviour and the ability to analyze and interpret data to make informed decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in business administration or equivalent

Experience: At least 3 years of experience in a marketing role with budget responsibilities. Experience in shopper marketing is seen as an advantage

Required Skills:

• Business-minded marketing expert with FMCG business background in sales or marketing
• International mindset, inspiring, self-driven, innovative, analytical, and result-oriented. Making things happen
• Strong presentation and communication skills
• Fluent in Estonian and English on a professional level, both verbal and written

Preferred Skills:

• Experience in shopper marketing
• Knowledge of the FMCG industry in Estonia

ASSUMPTION: Candidates with experience in FMCG and shopper marketing will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Activation Manager role in Estonia, the estimated salary range is €35,000 - €50,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health insurance
• Employee benefits and rewards for long tenure

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 1,001-5,000 employees

Founded: 1876

Company Description:

• Paulig is an international food and beverage company, growing a new, sustainable food culture
• Provides a wide range of tasty products, including Tex Mex, Snacks, coffees, World Foods, and spices
• Brands include Santa Maria, Paulig, Conimex, Risenta, Poco Loco, and Zanuy, among others

Company Specialties:

• Tex Mex
• Snacks
• Coffees
• World Foods
• Spices

Company Website: www.pauliggroup.com

ASSUMPTION: Paulig Group is a well-established company with a strong presence in the food and beverage industry, offering a range of iconic brands and high-quality products.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports to the Head of Regional Marketing, North-Eastern Europe

Work Arrangement: On-site, based in Tallinn

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work with international teams and brands
• Chance to gain experience in shopper marketing and brand management

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, based in Tallinn

Office Location(s): Satamakaari 20, Vuosaari, Helsinki

Geographic Context:

• Tallinn is the capital and largest city of Estonia
• Estonia is a member of the European Union and the Eurozone
• The cost of living in Tallinn is relatively low compared to other European capitals

Work Schedule: Full-time, 40 hours per week

ASSUMPTION: The work environment at Paulig Group is collaborative and international, with a strong focus on teamwork and relationship building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing and FMCG industry knowledge
• Project management and organizational skills
• Communication and presentation skills
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and FMCG industry experience
• Demonstrate your ability to manage projects and budgets
• Showcase your strong communication and presentation skills
• Prepare examples of successful marketing activations or launches you have managed

ATS Keywords: Marketing, FMCG, Sales, Shopper Marketing, Project Management, Budget Management, Communication, Presentation, Analytical, Innovative, Result-Oriented, Teamwork, Relationship Building, Consumer Behavior, Activation Planning

ASSUMPTION: The application process at Paulig Group is competitive, and candidates with relevant marketing and FMCG industry experience will have an advantage.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Passion for food
• Responsibility
• Collaboration
• Courage
• Customer focus

Work Style:

• International and collaborative
• Focused on teamwork and relationship building
• Results-driven and innovative

Self-Assessment Questions:

• Do you have a passion for food and the FMCG industry?
• Are you comfortable working in a collaborative, international team environment?
• Do you have a results-driven and innovative approach to your work?

ASSUMPTION: Candidates who align with Paulig Group's company values and work style will be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with global teams and coordinating across different functions
• Adapting to a fast-paced and dynamic work environment
• Dealing with the pressure of driving brand and category growth

ASSUMPTION: This role requires strong project management and organizational skills to successfully manage multiple projects and deadlines.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager position, but with a focus on shopper activations and local launches
• In the FMCG industry, this role is comparable to a Shopper Marketing Manager or Retail Marketing Manager position
• Career progression from this role could lead to a Senior Marketing Manager or Marketing Director position

ASSUMPTION: This role is unique in its focus on shopper activations and local launches, but it shares many similarities with other marketing and brand management roles in the FMCG industry.

📝 Sample Projects

• Planning and executing a local launch for a new product line
• Developing a 360 marketing plan to drive brand and category growth
• Improving shopper activations and increasing ROI in the retail channel

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the brand or category in the local market?
• How does Paulig Group support the professional development of its employees?
• What is the team structure and dynamic like in the marketing department?

ASSUMPTION: These interview questions are designed to gain a better understanding of the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and FMCG industry experience
• Prepare examples of successful marketing activations or launches you have managed
• Follow up with the hiring manager, Eva Hopia, within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.