📌 Core Information
🔹 Job Title: Marketing Activation Specialist - CEE
🔹 Company: bp
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (10% travel expected)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing program execution and deployment in Central Eastern European markets
- Collaborating with marketing and sales teams to adapt and deploy programs and offers within the market
- Ensuring compliance and performance tracking for activation programs
- Working with agencies and market partners to plan detailed activation modules
- Managing merchandise and collateral for on-ground activations
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to build positive relationships across various business areas.
📋 Key Responsibilities
✅ Supporting the execution and deployment of marketing programs in the designated geographies
✅ Leading workstreams within marketing programs
✅ Collaborating with marketing and sales teams to adapt and deploy programs and offers within the market
✅ Supporting the development of marketing activation plans on the Central European Market
✅ Deploying activation programs customized to the target across channels and market space
✅ Supporting tactical marketing interventions within the designated geography
✅ Being accountable for delivering on activation KPIs
✅ Tracking and supervising the activation performance and sharing key important metric data
✅ Ensuring safe and compliant on-ground activations
✅ Ensuring activation is to budget and is in full compliance with finance and NPR processes
✅ Handling the deployment of merchandise and collateral for on-ground activations
ASSUMPTION: This role may require occasional travel (up to 10%) to attend meetings, events, or on-ground activations.
🎯 Required Qualifications
Education: University degree in Marketing or a related field
Experience: Minimum 2 years of marketing experience
Required Skills:
- Project management and performance monitoring
- Ability to build enduring and positive relationships with colleagues from a broad range of business subject areas
- Strong communication and presentation skills
- Proficiency in local languages on the market both verbally and in writing
- Good command of English
Preferred Skills:
- Market understanding
- Customer segmentation
- Customer value proposition
- Loyalty management
ASSUMPTION: Candidates with relevant industry experience and a proven track record in marketing activation will be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, depending on experience and qualifications. This is based on industry standards for marketing roles in Poland.
Benefits:
- Life and health insurance
- Medical care package
- Learning opportunities and other development opportunities
Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Oil and Gas. bp is a global energy company with a focus on delivering energy to the world today and tomorrow.
Company Size: 10,001+ employees. As a large organization, bp offers opportunities for career growth and development.
Founded: 1909. bp has a long history in the energy industry and a strong global presence.
Company Description:
- bp is reimagining energy for people and our planet, providing heat, light, and mobility to customers worldwide.
- The company is fundamentally transforming what it does to reach net zero by 2050 or sooner and helping the whole world reach net zero too.
- bp values diversity and inclusion, creating a culture where differences are respected, and everyone has the opportunity to thrive.
Company Specialties:
- Upstream – Oil & Gas Exploration & Production
- Subsurface
- Wells Subsea
- Mechanical, Electrical, Process, Civil, Drilling, Completion & Intervention Engineers
- Geoscientists
- Professionals in Finance, Business Development, and Procurement
- Communications
Company Website: bp.com
ASSUMPTION: As a large, global company, bp offers a wide range of career opportunities and benefits.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of marketing experience.
Reporting Structure: The role reports to the European Marketing team and collaborates with local sales teams.
Work Arrangement: Hybrid. The role requires occasional travel (up to 10%) and may involve flexible hours to meet project deadlines.
Growth Opportunities:
- Progression to senior marketing roles within the organization
- Expanding responsibilities and team leadership opportunities
- Cross-functional projects and collaborations with other business areas
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Hybrid. The role requires occasional travel (up to 10%) and may involve flexible hours to meet project deadlines.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people.
- The city is a major cultural, political, and economic hub in Central Europe.
- Warsaw offers a vibrant cultural scene, with numerous museums, theaters, and historical sites.
Work Schedule: Full-time, 40 hours per week. The role may require occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel occasionally for work-related activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview with the relevant director or senior manager
Key Assessment Areas:
- Marketing and project management skills
- Communication and presentation skills
- Language proficiency in local languages and English
- Cultural fit and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare examples of successful marketing campaigns or projects you've worked on
ATS Keywords: Marketing activation, program execution, deployment, collaboration, compliance, performance tracking, agency management, merchandise, collateral, hybrid, travel, Poland, Warsaw
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Candidates should be comfortable using project management and marketing automation tools, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Safety: Always prioritizing safety and well-being
- Respect: Valuing everyone's unique contributions
- Excellence: Striving for high performance and continuous improvement
- Courage: Encouraging creativity and challenging the status quo
- Together: Collaborating and building strong relationships
Work Style:
- Agile and adaptable, with a focus on delivering results
- Data-driven and analytical, with a strong attention to detail
- Collaborative and team-oriented, with a focus on building strong relationships
- Open and transparent, with a focus on clear communication
Self-Assessment Questions:
- How do you prioritize safety and well-being in your work?
- Can you provide an example of a time when you demonstrated courage and challenged the status quo?
- How do you approach building strong relationships with colleagues from various business areas?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with bp's company values and work style.
⚠️ Potential Challenges
- Occasional travel (up to 10%) may be required, which could disrupt personal schedules or family commitments
- The role may involve flexible hours or overtime to meet project deadlines, which could impact work-life balance
- The role requires strong communication and presentation skills, which may be challenging for candidates with limited experience in these areas
- The role is based in Warsaw, which may not be suitable for candidates who prefer to work remotely full-time or live in other regions of Poland
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively.
📈 Similar Roles Comparison
- Marketing Specialist roles in other industries may have different focuses, such as B2C vs. B2B marketing or digital vs. traditional marketing
- Marketing roles in smaller organizations may offer more autonomy and responsibility but less job security or growth opportunities
- Marketing roles in larger organizations may offer more structured career paths and professional development opportunities but less flexibility or creativity
ASSUMPTION: Candidates should research similar roles in other industries or organizations to gain a better understanding of the differences and similarities between them.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Central European market
- Conducting market research and customer segmentation to inform marketing strategy
- Managing a team of marketing professionals to execute a large-scale event or activation
ASSUMPTION: These sample projects are intended to provide examples of the types of tasks and responsibilities the role may involve. Actual projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the organization's long-term marketing strategy?
- What opportunities are there for professional development and growth within the role or the organization?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the organization, and the company culture. Candidates should feel free to ask additional questions based on their specific interests or concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of successful marketing campaigns or projects you've worked on, ready to discuss during the interview
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
