📌 Core Information
🔹 Job Title: Marketing (Administration) : Job Level - Vice President
🔹 Company: Morgan Stanley
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving marketing initiatives for Investment Banking and Global Capital Markets
- Focusing on building and executing a best-in-class social media strategy
- Overseeing the management and optimization of social programs and campaigns
- Collaborating with various teams to align with organizational goals
ASSUMPTION: This role requires a strategic thinker with a deep understanding of business needs, expertise in social media, and a data-driven mindset with a vision for scaling digital marketing across multiple channels.
📋 Key Responsibilities
✅ Own and scale a new digital and social marketing function, starting with social and expanding into broader digital channels
✅ Translate business objectives and client needs into innovative and impactful marketing strategies
✅ Lead the end-to-end management, implementation, and optimization of the business' social program and campaigns
✅ Lead a nimble team of social content strategists, designers, and copywriters
✅ Collaborate with Firmwide Marketing social and content teams to ensure alignment with broader organizational goals
✅ Provide governance support for how the firm and its employees show up on social in a responsible manner
✅ Evolve the approach and manner when speaking to audiences on social to be more conversational and accessible
✅ Partner with the team's firmwide social listening center of excellence to monitor sentiment, competitor benchmarking, and social trends
✅ Motivate and inspire the team to continuously take the firm's social presence to the next level
✅ Set the vision for digital marketing strategies and tactics beyond social, including email marketing, paid media, and content marketing
✅ Establish KPIs, measurement frameworks, and insights-driven optimizations to drive results
✅ Build and maintain close relationships with key internal and external stakeholders
ASSUMPTION: This role requires strong leadership, communication, and project management skills to successfully manage multiple projects and teams.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 8+ years of experience leading successful digital and social teams, preferably at an enterprise company or large agency; financial services or professional services industry experience preferred, experience in and/or knowledge of Investment Banking a plus
Required Skills:
- Proven track record of developing and executing strategic social media campaigns
- Demonstrated expertise with building, leading, and scaling high-performing social teams
- Exceptionally strong relationship management skills
- Proactive, motivated leader with exceptional interpersonal, verbal, and written communication skills
- Ability to thrive in a fast-paced environment and work across multiple projects simultaneously
- Social background with experience expanding into email marketing, paid media, and other digital channels
- Strong attention to detail in pursuit of thoroughness and accuracy
- Strong experience in reporting and analyzing digital and social KPIs
Preferred Skills:
- Proficiency with Sprinklr, Netbase, Canva, and creating captivating content specifically for social
- Excitement and energy for pushing creative boundaries with an eye toward mitigating risk within the environment of a highly governed organization
ASSUMPTION: Candidates with a proven track record in digital and social marketing, along with strong leadership and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $200,000 per year
Benefits:
- Comprehensive Employee Benefits
- Stock Options
- Equity
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President-level role in marketing within the financial services industry.
📌 Applicant Insights
🔍 Company Context
Industry: Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management, and investment management services. With offices in 42 countries, the firm's employees serve clients worldwide, including corporations, governments, institutions, and individuals.
Company Size: Morgan Stanley has 10,001+ employees globally, making it a large enterprise with a significant presence in the financial services industry.
Founded: Morgan Stanley was founded in 1935 and has since grown into a multinational investment bank and financial services company.
Company Description:
- Morgan Stanley is committed to maintaining the first-class service and high standard of excellence that have always defined the firm.
- Everything the firm does is guided by its five core values: Do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back.
- Morgan Stanley offers ample opportunity for employees to move about the business for those who show passion and grit in their work.
Company Specialties:
- Sales & Trading
- Investment Banking
- Investment Management
- Prime Brokerage
- Research
- Institutional Consulting
- Wealth Management
- Private Wealth Management
Company Website: http://www.morganstanley.com
ASSUMPTION: Morgan Stanley's extensive experience and global presence make it an attractive employer for experienced marketing professionals seeking to grow their careers in the financial services industry.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating significant experience and responsibility within the organization.
Reporting Structure: The Vice President of Digital and Social Marketing will report directly to the Chief Marketing Officer and work closely with various teams across the firm to align marketing efforts with business objectives.
Work Arrangement: This role is on-site, requiring the successful candidate to be based in New York, United States, and work from Morgan Stanley's offices.
Growth Opportunities:
- As the firm continues to invest in its digital and social marketing capabilities, there will be opportunities for the successful candidate to grow and expand their team and responsibilities.
- With a strong track record of success, the Vice President may have the opportunity to take on additional leadership responsibilities within the Firmwide Marketing team or across the broader organization.
- Morgan Stanley's commitment to employee development and career growth provides numerous opportunities for professionals to advance their careers within the firm.
ASSUMPTION: The Vice President of Digital and Social Marketing role offers significant growth potential for the right candidate, with opportunities to expand the team's scope and influence within the organization.
🌍 Location & Work Environment
Office Type: Morgan Stanley's New York headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1585 Broadway, New York, NY 10036, US
Geographic Context:
- New York City is a major global financial hub, providing ample opportunities for networking and professional growth within the industry.
- The city's vibrant culture and diverse communities offer a rich environment for both work and leisure.
- New York's competitive job market and high cost of living may present challenges for some candidates.
Work Schedule: This role follows a standard full-time work schedule, with the expectation of working additional hours as needed to meet project deadlines or manage unexpected priorities.
ASSUMPTION: The successful candidate will thrive in a fast-paced, dynamic work environment and be comfortable working in a large, global organization with a strong brand and reputation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and digital marketing expertise
- Leadership and team management skills
- Communication and collaboration skills
- Cultural fit and alignment with Morgan Stanley's core values
- Problem-solving and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Morgan Stanley's business and the financial services industry in your application materials.
- Prepare examples of your past social media campaigns and their results to discuss during the interview.
- Research Morgan Stanley's core values and be prepared to discuss how your personal values align with the firm's.
- Follow up with the hiring manager or HR contact after your interview to reiterate your interest in the role and ask any remaining questions.
ATS Keywords: Digital Marketing, Social Media, Content Strategy, Campaign Management, Team Leadership, Relationship Management, Data Analysis, Creative Development, Compliance, Strategic Thinking, Performance Tracking, Social Listening, Email Marketing, Paid Media, Emerging Trends, Attention to Detail
ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on cultural fit and strategic thinking within the digital marketing space.
🛠️ Tools & Technologies
- Sprinklr
- Netbase
- Canva
- Microsoft Office Suite
- Project management tools (e.g., Asana, JIRA, Trello)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
ASSUMPTION: The successful candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Put clients first
- Lead with exceptional ideas
- Commit to diversity and inclusion
- Give back
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and comfortable working in a fast-paced environment
- Strong attention to detail and commitment to accuracy
- Proactive and motivated, with a can-do attitude
Self-Assessment Questions:
- How do your personal values align with Morgan Stanley's core values, and how have you demonstrated these values in your past experiences?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle this change, and what was the outcome?
- How do you approach building and maintaining strong relationships with internal and external stakeholders, and can you provide an example of a successful collaboration?
ASSUMPTION: Candidates who demonstrate a strong fit with Morgan Stanley's values and work style, as well as a proven track record of success in digital and social marketing, will be well-suited for this role.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and quick decision-making, which could be challenging for some candidates.
- The highly governed environment at Morgan Stanley may present constraints on creative freedom and require additional approvals for certain marketing initiatives.
- The competitive nature of the financial services industry may necessitate constant innovation and adaptation to maintain a strong market position.
- The on-site work arrangement may present challenges for candidates who prefer a remote or hybrid work environment.
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, highly governed environment and be able to thrive in a competitive industry.
📈 Similar Roles Comparison
- This role is unique in its focus on building and executing a best-in-class social media strategy for Investment Banking and Global Capital Markets within a large financial services firm.
- While similar roles may exist in other industries or at smaller organizations, the scale and complexity of this role make it distinct within the market.
- Career progression in this role may lead to additional leadership opportunities within Morgan Stanley's Firmwide Marketing team or across the broader organization.
ASSUMPTION: The unique nature of this role requires a strategic thinker with a deep understanding of business needs, expertise in social media, and a data-driven mindset with a vision for scaling digital marketing across multiple channels.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major investment banking deal, including targeted content, influencer partnerships, and paid media campaigns
- Launching a new digital marketing campaign to promote a wealth management product, including email marketing, content marketing, and social media integration
- Conducting a competitive analysis and benchmarking study to identify opportunities for improving Morgan Stanley's social media presence and engagement
ASSUMPTION: The successful candidate will have experience with similar projects and be able to provide concrete examples of their past successes in digital and social marketing.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Investment Banking and Global Capital Markets, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the Firmwide Marketing team, and how does this role collaborate with other teams across the organization?
- How does Morgan Stanley support the professional development and growth of its marketing team members, and what opportunities exist for career advancement within the firm?
- What are the key challenges facing the marketing team in the current market environment, and how can this role help address those challenges?
- How does Morgan Stanley approach diversity, equity, and inclusion in its marketing efforts, and what role does this position play in advancing those initiatives?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your digital and social marketing expertise and leadership abilities.
- Prepare examples of your past social media campaigns and their results to discuss during the interview.
- Research Morgan Stanley's business and the financial services industry to demonstrate your understanding of the organization's priorities and market position.
- Follow up with the hiring manager or HR contact after your interview to reiterate your interest in the role and ask any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
