Marketing Administrator

📌 Core Information

🔹 Job Title: Marketing Administrator

🔹 Company: TEKsystems

🔹 Location: Greensboro, NC

🔹 Job Type: Temporary, On-site

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving qualified leads to the Sales team and engaging current customers
• Processing leads through various platforms and maintaining the Synergy database
• Assisting in digital marketing efforts and growing social media presence
• Developing and executing targeted email marketing campaigns
• Distributing and assisting with the development of content for blogs and social media

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize workloads effectively. Familiarity with CRM systems and marketing automation tools is beneficial but not required.

📋 Key Responsibilities

✅ Drive qualified leads to the Sales team through various channels and engage current customers with updates and new developments

✅ Process leads to the Sales team through website, face-to-face marketing, social media, email, and blogs

✅ Maintain Synergy database and provide accurate reporting on Active companies as customers and prospects

✅ Assist and fill in for Digital Marketer when necessary on social media engagement to connect with new customers and drive sales

✅ Develop and execute targeted email marketing campaigns to nurture leads, promote products and services, and drive conversions

✅ Distribute and assist with the development of content for blogs and social media posts to articulate the company's value proposition and drive understanding

ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines or attend industry events.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Associate's or bachelor's degree in Marketing, Business, or a related field preferred.

Experience: 0-2 years of experience in marketing, sales, or a related field. Previous experience with CRM systems and marketing automation tools is a plus but not required.

Required Skills:

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Strong written and verbal communication skills
• Excellent organizational skills and attention to detail
• Ability to multitask and prioritize workloads
• Familiarity with CRM systems and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
• Basic knowledge of HTML and CSS

Preferred Skills:

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact)
• Familiarity with social media management tools (e.g., Hootsuite, Buffer)
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in lead generation, customer engagement, and digital marketing will be given preference. Previous experience with Synergy database is not required but may be considered an asset.

💰 Compensation & Benefits

Salary Range: $17.00 - $20.00/hr. This range is based on the provided salary information and industry standards for entry-level marketing roles in Greensboro, NC.

Benefits:

• Medical, dental, and vision insurance
• Critical Illness, Accident, and Hospital insurance
• 401(k) Retirement Plan
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation, or Sick Leave)

Working Hours: Full-time, 40 hours per week. This role may require occasional overtime or weekend work.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity. Benefits are subject to change and may be subject to specific elections, plan, or program terms.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of IT services, talent services, and real-world application. They work with progressive leaders to drive change and help clients activate ideas and solutions to take advantage of a new world of opportunity.

Company Size: TEKsystems is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: TEKsystems was founded in 1983 and has since grown to become a trusted partner for businesses seeking to transform and adapt to new technologies.

Company Description:

• TEKsystems helps clients activate ideas and solutions to take advantage of a new world of opportunity
• They are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe, and Asia
• As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, they work with progressive leaders to drive change

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems' large client base and diverse service offerings provide ample opportunities for professional growth and exposure to various industries and technologies.

📊 Role Analysis

Career Level: This role is an entry-level position in the marketing field. It offers an excellent opportunity for candidates to gain experience in lead generation, customer engagement, and digital marketing.

Reporting Structure: The Marketing Administrator will report directly to the Digital Marketing Manager and work closely with the Sales team to drive qualified leads and engage current customers.

Work Arrangement: This is a fully on-site position in Greensboro, NC. Occasional remote work may be considered for specific tasks or projects.

Growth Opportunities:

• Gain experience in various aspects of marketing, including lead generation, email marketing, and content creation
• Develop skills in CRM systems, marketing automation tools, and digital marketing platforms
• Potential career progression into roles such as Marketing Coordinator, Marketing Specialist, or Digital Marketing Specialist

ASSUMPTION: Successful candidates in this role may have opportunities to take on additional responsibilities or projects that can help them grow professionally and advance their careers within the company.

🌍 Location & Work Environment

Office Type: TEKsystems' Greensboro office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US (Headquarters); Western Road, Maxis 2, Bracknell, Berkshire RG12 1RT, GB (EMEA Headquarters); Taikoo Place, 979 Kings Road, Level 18, Cambridge House, Quarry Bay, Hong Kong, HK (APAC Headquarters)

Geographic Context:

• Greensboro, NC, is a mid-sized city with a population of around 300,000 people
• The city offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
• Greensboro has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime or weekend work may be required to meet project deadlines or attend industry events.

ASSUMPTION: The work environment at TEKsystems is dynamic and collaborative, with a focus on driving results and continuous improvement. The company values diversity, inclusion, and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Digital Marketing Manager and a member of the Sales team
• Background check and reference verification (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with customers
• Organizational skills and attention to detail
• Problem-solving and critical thinking abilities
• Familiarity with CRM systems and marketing automation tools
• Basic knowledge of HTML and CSS

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Include specific examples of your lead generation, customer engagement, and digital marketing efforts
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Marketing Administrator, Lead Generation, Customer Engagement, Digital Marketing, Email Marketing, CRM, Marketing Automation, HTML, CSS

ASSUMPTION: The application process at TEKsystems is designed to assess candidates' skills, experiences, and cultural fit for the role and the company. Successful candidates will demonstrate strong communication skills, organizational skills, and a passion for driving results.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is not required but is preferred. Training and support will be provided to help candidates develop the necessary skills for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven
• Diverse and inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement
• Supportive of work-life balance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a passion for driving results?
• Are you open to learning new tools and technologies to improve your skills and performance?

ASSUMPTION: TEKsystems values diversity, inclusion, and work-life balance. Successful candidates will demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Occasional overtime or weekend work to meet project deadlines or attend industry events
• Adapting to changes in priorities or workloads as the company's needs evolve
• Working with a diverse range of clients and customers, each with unique needs and expectations

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Coordinator: This role focuses more on event planning and coordination, while the Marketing Administrator role is more focused on lead generation, customer engagement, and digital marketing
• Marketing Specialist: This role may have more strategic responsibilities, such as market research and analysis, while the Marketing Administrator role is more tactical, focusing on day-to-day marketing tasks and execution
• Career progression: The Marketing Administrator role can serve as a stepping stone to more advanced marketing roles, such as Marketing Coordinator, Marketing Specialist, or Digital Marketing Specialist

ASSUMPTION: These roles share some similarities, but each has its unique focus and responsibilities. The Marketing Administrator role offers an excellent opportunity for candidates to gain experience in various aspects of marketing and develop the skills necessary for career progression.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to nurture leads and drive conversions
• Creating and distributing content for blogs and social media to articulate the company's value proposition and drive understanding
• Assisting in the planning and execution of a marketing event or trade show, including lead generation, customer engagement, and follow-up

ASSUMPTION: These projects are designed to help candidates develop their skills in lead generation, customer engagement, and digital marketing, while also providing valuable insights into the company's products, services, and customers.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and organization?
• What opportunities are there for professional growth and development within the company?
• How does TEKsystems support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the expectations and opportunities for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the Hiring Manager within one week of submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.