Marketing & Advertising Associate

📌 Core Information

🔹 Job Title: Marketing & Advertising Associate

🔹 Company: REI Group

🔹 Location: Acredale, VA, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Working directly with clients and customers to understand their needs and promote their products/services
• Conceptualizing and leading promotional sales campaigns in collaboration with the Senior Marketing & Advertising Manager
• Identifying and targeting specific markets to increase brand awareness and long-term customer loyalty
• Conducting market research and presenting findings to the team to inform marketing strategies
• Building brand awareness and recognition through individualized marketing and sales campaigns

ASSUMPTION: This role is ideal for a recent graduate or someone looking to start their career in marketing. It offers a unique opportunity to gain hands-on experience in various aspects of marketing and advertising.

📋 Key Responsibilities

✅ Communicate and interact directly with clients and customers to understand their needs and promote their products/services

✅ Conceptualize and lead promotional sales campaigns, working closely with the Senior Marketing & Advertising Manager

✅ Identify specific target markets to help promote clients' products and services

✅ Coordinate and present territory research to the rest of the Marketing & Advertising Team

✅ Develop and showcase leadership skills throughout the entry-level role

✅ Build brand awareness and recognition through the implementation of individualized marketing and sales campaigns

✅ Support every angle of marketing with a customer-first approach to drive growth and brand loyalty

✅ Deliver results to clients daily and meet all objectives and goals

✅ Assist the Senior Marketing & Advertising Manager with any other designated projects

ASSUMPTION: This role requires strong communication skills, a customer-centric mindset, and the ability to work well in a team. It also demands a high level of motivation and adaptability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Associate's degree or 4-year degree preferred

Experience: 1 year of experience in customer service or customer-centric industry is ideal

Required Skills:

• Ability to work in a fast-paced environment
• Highly motivated
• Team-oriented mindset
• Exceptional communication skills
• Versatile and dependable
• Friendly, positive, and upbeat personality

Preferred Skills:

• Previous experience in marketing or advertising
• Bilingual or multilingual

ASSUMPTION: While previous experience in marketing or advertising is not required, it would be beneficial. Additionally, being bilingual or multilingual could be an asset when working with diverse client bases.

💰 Compensation & Benefits

Salary Range: $38,000 - $45,000 per year (Based on industry standards for entry-level marketing roles in the Virginia area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products and services

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Virginia area. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation/Trucking/Railroad. REI Group offers a wide variety of transportation and support services, including warehousing, cross-docking, expediting, supply chain management, and more.

Company Size: 51-200 employees. As a mid-sized company, REI Group offers opportunities for growth and career advancement while maintaining a personal touch.

Founded: 1979. REI Group has over 40 years of experience in the transportation industry, providing customers with reliable and efficient solutions.

Company Description:

• REI Group specializes in providing customized transportation and support services to meet the unique needs of each client
• The company's success is built on a foundation of excellent customer service and a dedication to helping clients run more efficiently
• REI Group's diverse team is built around team-oriented problem-solving and an industry-proven track record

Company Specialties:

• Warehousing
• Cross Dock
• Expediting
• Supply Chain Management
• Milk Run
• Dedicated Drivers and Equipment
• Freight Tracking and Monitoring
• Trans-Loading Capabilities
• 53ft Air Ride Trailers
• Satellite-Equipped Trucks with Tracking

Company Website: http://www.romeoexpeditors.com/home.html

ASSUMPTION: REI Group's extensive experience and diverse range of services make it an attractive employer for marketing professionals looking to gain experience in a dynamic and challenging environment.

📊 Role Analysis

Career Level: Entry-Level. This role is ideal for recent graduates or individuals looking to start their career in marketing.

Reporting Structure: The Marketing & Advertising Associate reports directly to the Senior Marketing & Advertising Manager.

Work Arrangement: On-Site, full-time. The role requires working on-site at the company's headquarters in Acredale, VA.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Marketing & Advertising Associate to take on more responsibilities and advance their career within the marketing department
• REI Group's diverse range of services and clients offers opportunities for the associate to gain experience in various aspects of marketing and advertising
• Strong performance in this role may lead to opportunities to work on larger, more complex campaigns and projects

ASSUMPTION: This role offers significant growth potential for the right candidate, as REI Group continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: On-Site, corporate office environment. The role requires working in the company's headquarters in Acredale, VA.

Office Location(s): 69210 Powell Road, Armada, Michigan 48005, US

Geographic Context:

• Acredale, VA, is a small town located in the northern part of the state, approximately 30 miles northwest of Richmond, VA
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• The cost of living in Acredale is relatively low compared to other areas in the state

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The on-site work arrangement and corporate office environment may not be suitable for candidates who prefer remote work or a more casual work setting.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Senior Marketing & Advertising Manager to discuss the role and the candidate's qualifications
• Final interview with the company's Marketing & Advertising Director to discuss the role's fit within the broader marketing strategy
• Background check and reference check for the final candidate

Key Assessment Areas:

• Communication skills, both written and verbal
• Customer-centric mindset and ability to understand client needs
• Problem-solving skills and ability to work well in a team
• Motivation and adaptability in a fast-paced environment
• Cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of the transportation industry and REI Group's services
• Prepare examples of your previous marketing or advertising work to showcase your skills and creativity
• Research the company and its competitors to show your enthusiasm for the role and the industry

ATS Keywords: Marketing, Advertising, Sales, Customer Service, Client Communication, Market Research, Brand Awareness, Teamwork, Communication Skills, Motivation, Dependability, Positive Attitude, Fast-Paced Environment

ASSUMPTION: The interview process for this role is designed to assess the candidate's skills, experiences, and cultural fit with the company. Applicants should be prepared to discuss their relevant experiences and how they align with the role's requirements.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the candidate's assigned projects.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Team-oriented problem-solving
• Industry-proven track record
• Continuous improvement and innovation

Work Style:

• Collaborative and supportive team environment
• Fast-paced and dynamic work setting
• Focus on results and delivering value to clients
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you have a customer-centric mindset and the ability to understand client needs?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you possess strong communication skills and the ability to work well in a team?
• Are you motivated, adaptable, and eager to learn and grow in your role?

ASSUMPTION: REI Group values candidates who are a strong cultural fit with the company's values and work environment. Applicants should be prepared to discuss their alignment with the company's values and how they can contribute to the team's success.

⚠️ Potential Challenges

• The role may require working with difficult or demanding clients, requiring strong communication and problem-solving skills
• The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting
• The role may require working with tight deadlines and managing multiple projects simultaneously, demanding strong time management and organizational skills
• The on-site work arrangement may not be suitable for candidates who prefer remote work or a more flexible work schedule

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth and development in a dynamic and supportive work environment.

📈 Similar Roles Comparison

• Compared to other entry-level marketing roles, this position offers a unique opportunity to gain experience in various aspects of marketing and advertising, working directly with clients and customers
• The transportation industry is dynamic and fast-paced, providing opportunities for the associate to learn and grow in a challenging and rewarding environment
• REI Group's diverse range of services and clients offers opportunities for the associate to gain experience in various aspects of marketing and advertising, making it an attractive employer for marketing professionals looking to gain experience in a dynamic and challenging environment

ASSUMPTION: This role offers significant growth potential for the right candidate, as REI Group continues to expand its services and client base. Applicants should be prepared to discuss their long-term career goals and how this role fits into their overall career development plan.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness for a new client's product launch
• Conducting market research to identify new opportunities for an existing client to expand their product offerings
• Creating and distributing a monthly newsletter to keep clients informed about the company's latest services and industry trends

ASSUMPTION: The specific projects assigned to the Marketing & Advertising Associate may vary depending on the company's current client base and marketing priorities.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does this role fit into the broader marketing strategy for the company, and how can I contribute to its success?
• What opportunities are there for growth and professional development within the marketing department?
• How does the company support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, and how can I demonstrate them during the interview process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to success. Applicants should be prepared to discuss their relevant experiences and how they align with the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous marketing or advertising work to showcase your skills and creativity
• Research the company and its competitors to show your enthusiasm for the role and the industry
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.