📌 Core Information
🔹 Job Title: Marketing & Advertising Coordinator
🔹 Company: Maplewood Marketing inc
🔹 Location: Oakland, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working closely with senior management to align marketing goals
- Conducting competition analysis to maintain a competitive edge
- Assisting with daily sales duties and reporting final numbers
- Developing and managing marketing approaches to potential clients
- Collaborating with marketing and sales departments on campaign execution
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in marketing and advertising. It offers opportunities for professional growth and development.
📋 Key Responsibilities
✅ Work closely with senior management to ensure alignment with client marketing goals
✅ Conduct competition analysis to maintain a cutting edge and assure clients provide the best options for potential new customers
✅ Assist with daily sales duties and report final numbers to senior marketing management staff
✅ Develop and manage comprehensive marketing and/or sales approaches to potential new clients
✅ Present recommendations to the marketing and sales team to improve overall efficiency and develop a better consumer experience
✅ Coordinate with the marketing and sales departments on the creation and execution of marketing campaigns
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or a related field
Experience: Entry-level (0-2 years) experience in marketing, advertising, sales, or a related field
Required Skills:
- Proven expertise in executing campaigns targeted at driving new business
- Knowledge of traditional core marketing and sales concepts
- Strong communication and interpersonal skills
- Ability to work collaboratively in a team environment
Preferred Skills:
- Experience with CRM software
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is likely required for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for entry-level marketing roles in the Oakland area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Small (11-50 employees)
Founded: The founding date is not specified, but the company has been established for some time, as indicated by its LinkedIn profile.
Company Description:
- Maplewood Marketing offers exceptional marketing strategies to help clients reach their business goals
- The company takes a personalized approach to understand each client's unique aspects and crafts impactful campaigns
- Maplewood Marketing's experienced team develops intelligent solutions for any challenge, resulting in successful business outcomes across all industries
Company Specialties:
- Marketing Communications
- Account Marketing
- Audience Marketing
- Brand Marketing
- Consumer Products Brand Marketing
- Channel Marketing
- Community Marketing
- Consumer Marketing
- Consumer Product Marketing
Company Website: https://www.maplewoodmarketinginc.com/
ASSUMPTION: Maplewood Marketing is a well-established company with a strong focus on personalized marketing strategies and a commitment to helping clients achieve their business goals.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the senior marketing management staff
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Learning and developing leadership skills
- Eventually managing marketing and sales meetings and daily operations
- Potential career progression into management or senior roles
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site, with a lively and agile company culture
Office Location(s): 10806 Bigge St, San Leandro, California 94577, US
Geographic Context:
- The Oakland area has a diverse and vibrant community, with a mix of urban and suburban neighborhoods
- The company's location in San Leandro provides easy access to major highways and public transportation
- The Bay Area offers a wide range of cultural, recreational, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexible hours based on business needs
ASSUMPTION: The work environment at Maplewood Marketing is collaborative and team-oriented, with a strong emphasis on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the senior marketing management staff
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing and advertising knowledge and skills
- Problem-solving and critical thinking abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the role and the company's mission and values
- Prepare examples of your past marketing and advertising campaigns and their outcomes
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing, Advertising, Business, Campaign Execution, Client Relations, Competition Analysis, Sales Duties, Marketing Strategies, Team Collaboration, Leadership Skills, Positive Attitude, Outgoing Personality, Confident Demeanor
ASSUMPTION: The application process at Maplewood Marketing is thorough and comprehensive, designed to identify the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (specific platform not mentioned)
- Marketing and advertising industry-specific tools and platforms
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Personalized approach to marketing strategies
- Collaborative and team-oriented work environment
- Commitment to helping clients achieve their business goals
- Continuous learning and development
Work Style:
- Agile and lively company culture
- Focus on creativity and innovation
- Strong emphasis on team collaboration and communication
- Flexible hours based on business needs
Self-Assessment Questions:
- Do you have a can-do, positive attitude and a roll-up-your-sleeves approach?
- Are you outgoing and enjoy interacting with people in a collaborative team atmosphere?
- Do you have a confident demeanor and are ready to take on challenges, even if they might fail?
ASSUMPTION: Maplewood Marketing values candidates who are proactive, collaborative, and committed to helping clients achieve their business goals.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The company's rapid expansion may present challenges in maintaining a cohesive and efficient work environment
- The role may require occasional travel to meet with clients or attend industry events
- The Bay Area has a high cost of living, which may impact the candidate's overall compensation package
ASSUMPTION: While these challenges exist, they can be effectively managed by a motivated and dedicated candidate.
📈 Similar Roles Comparison
- Compared to other marketing and advertising coordinator roles, this position offers a clear path for career advancement and professional development
- Maplewood Marketing's personalized approach to marketing strategies sets it apart from other marketing services companies
- This role may offer more responsibility and autonomy than similar entry-level positions at larger marketing agencies
ASSUMPTION: While this role shares similarities with other marketing and advertising coordinator positions, its unique aspects make it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a new product launch
- Conducting market research and analysis to identify new business opportunities
- Collaborating with the sales team to create and implement a successful sales promotion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy that the marketing and advertising coordinator role at Maplewood Marketing may involve.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, as well as their commitment to understanding the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, using the ATS keywords provided
- Prepare examples of your past marketing and advertising campaigns and their outcomes
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
