📌 Core Information
🔹 Job Title: Marketing & Advertising Representative
🔹 Company: LM Group
🔹 Location: Henrico, VA, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing and brand development for major clientele in telecommunications and entertainment industry
- Collaboration with cross-functional teams to define, navigate, and build client brands
- Direct customer interactions and promotional activities
- Campaign performance analysis and correlation with brand perception and audience growth
- Partnering with sales marketing consultants for promotional opportunities and implementation strategies
ASSUMPTION: This role requires a strong understanding of the telecommunications and entertainment industries, as well as the ever-evolving digital marketplace. Candidates should be highly collaborative, creatively driven, and possess excellent communication and presentation skills.
📋 Key Responsibilities
✅ Work with Account Director to develop consumer-focused marketing activities and build show brand
✅ Collaborate with other marketing and advertising divisions to define and build client brands
✅ Assist in brand strategy efforts, including defining positioning and mining consumer insights
✅ Directly market to customers in person and promote client products and services
✅ Develop marketing communications, including strategy development, creative briefing, topical promotion, and campaign execution
✅ Evaluate target audience research and make key decisions related to brand promise and consumer advertising
✅ Analyze marketing/campaign performance and correlate efforts with brand perception, audience growth, and other key performance indicators
✅ Partner with Sales Marketing Consultants to construct promotional opportunities and coordinate/implementation strategies
ASSUMPTION: This role involves a mix of strategic planning, creative development, and direct customer interactions. Successful candidates will be able to balance these responsibilities and adapt to the dynamic nature of the marketing and advertising industry.
🎯 Required Qualifications
Education: College degree preferred
Experience: 0-2 years of experience in strategic marketing environments
Required Skills:
- Strategic marketing and client relationship management
- Creative development and execution
- Excellent communication and presentation skills
- Strong leadership and management skills
- Understanding of media and entertainment industries, as well as the digital marketplace
Preferred Skills:
- Sports-minded individuals
- Highly collaborative and creatively nurturing
ASSUMPTION: While a college degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Candidates should have a proven track record in strategic marketing and demonstrate a strong understanding of the media and entertainment industries.
💰 Compensation & Benefits
Salary Range: $48,000 - $57,000 per year (based on industry standards for entry-level marketing roles in the telecommunications and entertainment industries)
Benefits:
- Not specified in the job description
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the telecommunications and entertainment industries. Actual compensation may vary based on the candidate's qualifications and the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing
Company Size: 501-1,000 employees (Mid-sized company)
Founded: 2012
Company Description:
- Globally active group of companies with more than 680 employees at 19 locations
- Consists of four companies offering innovative, sustainable technology with sophisticated products and overall concepts
- Develops products according to the latest customer requirements
Company Specialties:
- Collecting and compacting for efficient transport
- Sorting and treatment concepts
- Baling and process control technology
Company Website: LM Group
ASSUMPTION: As a mid-sized company, LM Group offers opportunities for growth and career development. The company's focus on sustainability and innovation creates an environment that values creativity and forward-thinking.
📊 Role Analysis
Career Level: Entry-level (first professional role)
Reporting Structure: Reports directly to the Account Director
Work Arrangement: On-site (Henrico, VA office)
Growth Opportunities:
- Potential to advance to mid-level marketing roles with experience and strong performance
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing and advertising
- Possibility to collaborate with and learn from experienced team members and industry professionals
ASSUMPTION: This entry-level role provides a strong foundation for a career in marketing and advertising. Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and expertise.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Henrico, VA
Geographic Context:
- Henrico, VA is located in the Richmond, VA metropolitan area
- The area offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas on the East Coast
- Richmond, VA is home to a diverse range of industries, including healthcare, finance, and technology, providing ample opportunities for professional growth and development
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office environment at LM Group is collaborative and creative, with a strong emphasis on teamwork and open communication. The company's location in Henrico, VA offers a balance between a vibrant urban setting and a more laid-back suburban lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic marketing and brand development skills
- Creative development and execution abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience and skills
- Demonstrate your understanding of the telecommunications and entertainment industries, as well as the digital marketplace
- Showcase your creativity and innovative thinking through your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
ATS Keywords: Strategic Marketing, Brand Development, Client Relationship Management, Creative Development, Communication Skills, Presentation Skills, Teamwork, Collaboration, Media Industries, Digital Marketplace
ASSUMPTION: The application process at LM Group is designed to assess candidates' strategic marketing and brand development skills, as well as their ability to work collaboratively in a team environment. Successful candidates will demonstrate a strong understanding of the telecommunications and entertainment industries, as well as the digital marketplace.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)
- Design and creative software (e.g., Adobe Creative Suite, Sketch, Canva)
ASSUMPTION: As a marketing and advertising professional, you should be proficient in using Microsoft Office Suite, CRM software, marketing automation and analytics tools, and design and creative software. Familiarity with industry-specific tools and platforms is also valuable.
👔 Cultural Fit Considerations
Company Values:
- Innovation and sustainability
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and respect
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Results-driven and goal-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong understanding of the telecommunications and entertainment industries, as well as the digital marketplace?
- Are you highly collaborative and creatively driven, with excellent communication and presentation skills?
- Do you thrive in a fast-paced, dynamic work environment that values innovation and sustainability?
ASSUMPTION: LM Group values candidates who are highly collaborative, creatively driven, and possess excellent communication and presentation skills. Successful candidates will be able to thrive in a fast-paced, dynamic work environment that values innovation and sustainability.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities
- Collaborating with diverse teams and stakeholders may present communication and coordination challenges
- Analyzing marketing performance and correlating efforts with brand perception and audience growth may require strong analytical skills and attention to detail
- Direct customer interactions may require excellent interpersonal and communication skills
ASSUMPTION: While the role of Marketing & Advertising Representative at LM Group offers numerous opportunities for growth and development, it also presents challenges that require strong communication, analytical, and interpersonal skills, as well as the ability to adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Marketing Coordinator vs. Marketing & Advertising Representative: Both roles involve strategic marketing and brand development, but the Marketing & Advertising Representative role places a greater emphasis on direct customer interactions and promotional activities
- Industry-specific context: The telecommunications and entertainment industries are highly competitive and dynamic, requiring candidates to stay up-to-date with the latest trends and developments
- Career path comparison: The Marketing & Advertising Representative role can serve as a stepping stone to mid-level marketing roles, such as Marketing Manager or Brand Manager, with experience and strong performance
ASSUMPTION: While the Marketing & Advertising Representative role shares similarities with other marketing roles, it is unique in its emphasis on direct customer interactions and promotional activities. Successful candidates will be able to leverage this experience to advance their careers in marketing and advertising.
📝 Sample Projects
- Developing a comprehensive brand strategy for a major client in the telecommunications industry, including defining positioning and mining consumer insights
- Executing a targeted marketing campaign for an entertainment client, including strategy development, creative briefing, topical promotion, and campaign execution
- Analyzing marketing performance for a client in the entertainment industry and correlating efforts with brand perception, audience growth, and other key performance indicators
ASSUMPTION: These sample projects illustrate the diverse responsibilities and challenges faced by a Marketing & Advertising Representative at LM Group. Successful candidates will be able to apply their strategic marketing and brand development skills to these projects and deliver meaningful results for clients.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the professional development and growth of its marketing and advertising team members?
- What are the most significant challenges facing the marketing and advertising department, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing and advertising campaigns, and how can this role impact those metrics?
- What opportunities are there for collaboration and knowledge-sharing with other departments within the company?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team dynamics, and the company's priorities and expectations. This information will be invaluable in determining if the Marketing & Advertising Representative role at LM Group is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience and skills, as well as your understanding of the telecommunications and entertainment industries and the digital marketplace
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a team environment
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
