📌 Core Information
🔹 Job Title: Marketing & Advertising Representative
🔹 Company: LM Incorporated
🔹 Location: Henrico, VA, USA
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic brand leadership for major clients in telecommunications and entertainment
- Collaboration with cross-functional teams to define and build client brands
- Brand strategy development, including positioning and consumer insights
- Direct customer interaction and marketing promotions
- Campaign strategy development, creative briefing, and execution
ASSUMPTION: This role requires a strong understanding of the telecommunications and entertainment industries, as well as the digital marketplace.
📋 Key Responsibilities
✅ Work with Account Director to develop consumer-focused marketing activities and build show brands
✅ Collaborate with other marketing and advertising divisions to define and build client brands
✅ Assist in brand strategy efforts, including defining positioning and mining consumer insights
✅ Directly market to customers in person and promote client products and services
✅ Develop marketing communications, including strategy, creative briefing, topical promotion, and campaign execution
✅ Evaluate target audience research and correlate marketing performance with brand perception, audience growth, and other KPIs
✅ Partner with Sales Marketing Consultants to construct promotional opportunities and implementation strategies
ASSUMPTION: This role involves a mix of strategic planning, creative development, and on-the-ground customer interactions.
🎯 Required Qualifications
Education: College degree preferred
Experience: Entry-level (0-2 years) with training in strategic marketing environments
Required Skills:
- Strategic marketing and client relationship management
- Creative development and execution
- Excellent communication and presentation skills
- Strong leadership and management skills
- Highly collaborative and creatively nurturing
- Understanding of media and entertainment industries, as well as the digital marketplace
Preferred Skills:
- Sports-mindedness
- Reliable transportation
- Open availability to start immediately
ASSUMPTION: While a college degree is preferred, relevant experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: $48,000 - $57,000 per year (based on industry standards for entry-level marketing roles in the Virginia area)
Benefits:
- Not specified; applicants should inquire during the interview process
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Benefits and working hours may vary based on company policy and individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing Services
Company Size: 201-500 employees (Mid-sized)
Founded: 2003 (22 years ago)
Company Description:
- Engaging with the senses is our most powerful tool. At Legacy, we create experiences that connect us across cultures and generations.
- We are problem solvers who seamlessly blend strategy, creative, and production to develop ideas that are right for each brand.
- Our team is dedicated to crafting memorable and impactful experiences that leave an imprint, not just an impression.
Company Specialties:
- Brand Strategy
- Live Events
- Insights & Analytics
- Mobile Tours
- Creative Development
- Pop Up Environments
- Digital Integration
- Immersive Experiences
- Website & App Design
- Field Marketing
- Product Demonstrations
- Brand Activation
- Guerilla Marketing
- Trade Shows
- Digital
- Interactive
- Experiential Marketing
- Sponsorships
- Brand Experience
- and Event Marketing
Company Website: http://www.legacymarketing.com
ASSUMPTION: Legacy Marketing is a well-established company with a strong focus on creating engaging and memorable brand experiences.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Account Director
Work Arrangement: On-site, full-time position with open availability
Growth Opportunities:
- Progression to mid-level marketing roles, such as Senior Marketing & Advertising Representative
- Expansion into related fields, such as account management or project management
- Potential opportunities for international assignments or remote work, based on company growth and individual performance
ASSUMPTION: This role offers a clear path for career progression and growth within the company.
🌍 Location & Work Environment
Office Type: On-site, corporate office environment
Office Location(s): 640 N LaSalle, Chicago, IL 60654, US
Geographic Context:
- Henrico, VA is a suburban area located near Richmond, VA
- The office is approximately 2 hours and 30 minutes away from the company headquarters in Chicago, IL
- The area offers a mix of urban and rural environments, with easy access to major highways and public transportation
Work Schedule: Full-time, 40 hours per week, with open availability for immediate start
ASSUMPTION: The work environment is professional and collaborative, with a focus on creative development and execution.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic marketing and brand development skills
- Creative development and execution abilities
- Communication and presentation skills
- Leadership and management potential
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your creative development and execution work to showcase during the interview
- Research the company and its clients to demonstrate your understanding of the industry and market
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
ATS Keywords: Strategic Marketing, Brand Development, Creative Development, Client Relationship Management, Communication Skills, Presentation Skills, Leadership, Marketing Communications, Campaign Execution, Consumer Insights, Media & Entertainment Industries, Digital Marketplace
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on creative development and execution.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Engaging with the senses
- Crafting memorable experiences
- Problem-solving and collaboration
- Dedication to client success
- Continuous learning and improvement
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Passionate about brand experiences and customer engagement
Self-Assessment Questions:
- How do you engage with customers and create memorable brand experiences?
- Can you describe a time when you had to adapt to a significant change in a project or campaign?
- How do you approach creative development and execution, and how do you incorporate feedback from stakeholders?
ASSUMPTION: Legacy Marketing values creative and innovative problem-solvers who are dedicated to crafting memorable brand experiences.
⚠️ Potential Challenges
- On-site work arrangement may require relocation or commuting for some applicants
- Open availability may conflict with personal schedules or commitments
- Working with a diverse range of clients may present unique challenges and require quick adaptation
- Entry-level roles may involve more administrative tasks and less autonomy initially
ASSUMPTION: These challenges can be mitigated with effective communication, time management, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role differs from related positions, such as Marketing Coordinator or Marketing Assistant, in its focus on strategic brand leadership and client relationship management
- Industry-specific context: The telecommunications and entertainment industries are dynamic and competitive, requiring a strong understanding of market trends and consumer behavior
- Career path comparison: This role offers a clear path for progression to mid-level marketing roles, with potential opportunities for international assignments or remote work
ASSUMPTION: This role offers unique opportunities for growth and development within the company and the industry.
📝 Sample Projects
- Developing a comprehensive brand strategy for a major telecommunications client, including defining positioning and mining consumer insights
- Executing a targeted marketing campaign for an entertainment client, including creative briefing, topical promotion, and campaign execution
- Analyzing marketing performance and correlating efforts with brand perception, audience growth, and other KPIs for a major Fortune 100 client
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the role, as well as the focus on client relationship management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does the company support the professional development and growth of its entry-level employees?
- What are the most challenging aspects of working with clients in the telecommunications and entertainment industries?
- How does the company foster a creative and collaborative work environment?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your creative development and execution work to showcase during the interview
- Research the company and its clients to demonstrate your understanding of the industry and market
- Practice common interview questions and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
