Marketing Advisor

📌 Core Information

🔹 Job Title: Marketing Advisor

🔹 Company: Compass

🔹 Location: Boston, MA

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (100% in-office)

🚀 Job Overview

Key aspects of this role include:

• Supporting real estate agents' marketing initiatives from concept to execution
• Project managing custom agent marketing needs, including design workflow, vendor liaison, and success metrics
• Developing marketing strategies and recommendations across various channels to maximize budget effectiveness
• Acting as a subject matter expert on market performance, client needs, Compass tools, and regional nuances
• Excelling in communication, interpersonal skills, and relationship management

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. It also demands strong communication skills to effectively collaborate with various stakeholders and agents.

📋 Key Responsibilities

✅ Support execution of marketing initiatives for a varied portfolio of real estate agents, resulting in business growth and satisfaction

✅ Project manage the creation of custom agent marketing needs, including managing the design workflow, liaising with vendors, communicating updates with agents, and following up on success/metrics post-campaign

✅ Develop marketing strategies and recommendations that cut through the noise and allow agents to maximize their budget effectiveness against tactics that grow their business and achieve their goals

✅ Act as a subject matter expert by deeply understanding market performance, client account needs, Compass tools and programming, and regional nuances

✅ Skilled communicator with great interpersonal skills; building and maintaining relationships with empathy while handling objections comes naturally

✅ Move quickly to organize and assemble templated creative work such as print ads, brochures, and more utilizing InDesign

✅ Provide “surprise & delight” experiences for agents, from personalized recognition notes to proactively crafting targeted marketing strategies

✅ Be a culture carrier who inspires and empowers those around you with a positive and constructive approach to creating and implementing change

ASSUMPTION: This role requires a strong understanding of marketing strategy and planning, as well as excellent project management skills to ensure deadlines are met and projects are delivered successfully.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of marketing experience, with a preference for real estate industry experience

Required Skills:

• Excellent communication and interpersonal skills
• Deep understanding of marketing strategy and planning
• Excellent project management skills with a proven track record of meeting deadlines
• Ability to work independently and collaboratively in a team environment
• Meticulous attention to detail and highly organized
• Comfortable with a fast-paced environment, evolving responsibilities, and wearing multiple hats
• Proficient in Adobe Creative Suite, specifically InDesign

Preferred Skills:

• Prior real estate industry experience
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Fluency in additional languages may be beneficial for working with a diverse client base but is not strictly required.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Advisor role with 2-5 years of experience in the real estate industry in Boston, MA)

Benefits:

• Participation in incentive programs (which may include eligible cash, equity, or commissions)
• Paid vacation, holidays, sick time, parental leave, and recharge leave
• Medical, tele-health, dental, and vision benefits
• 401(k) plan and flexible spending accounts (FSAs)
• Commuter program, life and disability insurance, and pet insurance
• Employee Assistance Program and Maven (support system for new parents)

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, Monday - Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be based on employment status and length of service.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 1,001-5,000 employees

Founded: 2012

Company Description:

• Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow
• They deliver an incomparable experience to both agents and their clients, all in service of their mission: to help everyone find their place in the world
• Compass operates in 22+ regions across the United States, including Boston, MA

Company Specialties:

• Real Estate Technology
• Real Estate Services
• Property Management

Company Website: http://www.compass.com

ASSUMPTION: Compass is a well-established real estate company with a strong focus on technology and innovation. Their mission and values are centered around helping people find their place in the world.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, 100% in-office in Boston, MA

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Possibility to expand skills and knowledge through collaboration with cross-functional teams and stakeholders

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on a variety of projects and gain experience in different aspects of marketing.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 126 Newbury St, Fl 2, Boston, MA 02116

Geographic Context:

• Boston, MA is a major city with a diverse population and a thriving real estate market
• The office is located in the Back Bay neighborhood, offering easy access to public transportation and various amenities
• The city is known for its rich history, cultural attractions, and vibrant food scene

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM EST, with flexibility for project demands

ASSUMPTION: The office environment is professional and collaborative, with a focus on supporting agents and helping them achieve their marketing goals. The location in Boston, MA offers easy access to public transportation and various amenities, making it an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the marketing director

Key Assessment Areas:

• Marketing strategy and planning skills
• Project management skills and ability to meet deadlines
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the real estate industry and Compass' mission and values
• Prepare examples of marketing campaigns or projects you've worked on and their outcomes

ATS Keywords: Marketing strategy, project management, communication skills, real estate industry, marketing campaigns, marketing planning

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills. Demonstrating your understanding of the real estate industry and Compass' mission and values can also help you stand out.

🛠️ Tools & Technologies

• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, JIRA)
• CRM software (Compass proprietary CRM)

ASSUMPTION: Familiarity with Adobe Creative Suite, Microsoft Office Suite, and project management tools is essential for this role. Experience with Compass' proprietary CRM is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Do the Right Thing
• One Compass
• Disrupt the Status Quo
• Take Ownership

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on delivering exceptional service to agents and clients

Self-Assessment Questions:

• Do you align with Compass' mission to help everyone find their place in the world?
• Are you comfortable working in a fast-paced, dynamic environment with evolving responsibilities?
• Do you thrive in a collaborative, team-oriented work culture focused on delivering exceptional service?

ASSUMPTION: Compass values a strong cultural fit with their mission and values. Candidates who align with these principles and are comfortable working in a fast-paced, collaborative environment are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse portfolio of real estate agents with varying marketing needs and preferences
• Keeping up with industry trends and best practices in marketing and real estate
• Adapting to a fast-paced, dynamic work environment with evolving responsibilities

ASSUMPTION: This role presents unique challenges, such as managing multiple projects and deadlines, working with a diverse portfolio of agents, and keeping up with industry trends. However, these challenges also offer opportunities for professional growth and development.

📈 Similar Roles Comparison

• Marketing Coordinator: Focuses more on tactical execution and less on strategic planning and project management
• Marketing Manager: Oversees a team of marketing professionals and is responsible for the overall marketing strategy and budget
• Real Estate Marketing Specialist: Specializes in marketing real estate properties and may not have the same level of responsibility for agent marketing projects

ASSUMPTION: This role is unique in its focus on supporting real estate agents' marketing initiatives from concept to execution. While there may be similarities to other marketing roles, the specific responsibilities and requirements of this position set it apart.

📝 Sample Projects

• Developing a targeted marketing campaign to promote a real estate agent's listings on social media platforms
• Creating custom marketing materials, such as brochures and flyers, to showcase a real estate agent's brand and properties
• Managing the design workflow and vendor liaison for a real estate agent's direct mail campaign

ASSUMPTION: These sample projects illustrate the variety of marketing initiatives and tasks that a Marketing Advisor at Compass might be responsible for, from strategic planning and project management to tactical execution and vendor liaison.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing needs and preferences of the real estate agents I would be working with?
• How does Compass support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how does Compass help its employees overcome them?
• How does Compass measure the success of its marketing initiatives and agent satisfaction?
• What is the company culture like, and how does it contribute to the overall work environment?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and the work environment, allowing you to make an informed decision about whether this opportunity is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.compass.com/careers
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects you've worked on and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.