Marketing Advisor

📌 Core Information 🔹 Job Title: Marketing Advisor 🔹 Company: Independent Electricity System Operator (IESO) 🔹 Location: Toronto, Ontario, Canada 🔹 Job Type: Temporary 🔹 Category: Marketing 🔹 Date Posted: June 29, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (3 days remote per week, 3 flex weeks per year) 🚀 Job Overview IESO's Marketing Advisor role is pivotal in driving demand-side management programs, focusing on the Save on Energy initiative. Key aspects include: 1. Strategic Planning: Develop and implement comprehensive content marketing strategies tailored to specific market segments. 2. Cross-Functional Collaboration: Work closely with business units to refine key customer segments, channels, and messaging. 3. Brand Management: Ensure marketing communications comply with IESO and Save on Energy brand standards while evolving value propositions. 4. Budget Management: Manage marketing budgets, track financial performance, and identify cost-saving opportunities. 5. Stakeholder Engagement: Influence internal and external stakeholders, fostering a culture of conservation. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance multiple priorities. Familiarity with the energy sector is an asset. 📋 Key Responsibilities 🌟 Leadership & Strategy - Influence internal and external stakeholders to drive conservation culture. - Demonstrate IESO and Demand Side Management group values through actions. 💰 Financial Management - Support marketing budgeting exercises and regular financial updates. - Monitor financial performance and identify cost-saving opportunities. - Manage business line fees and charges across all sectors. 📊 Technical Expertise - Leverage retail, consumer, and B2B marketing experience to develop value propositions for participating in Save on Energy incentive programs. - Develop and implement marketing communications plans to support program launches and ongoing management. - Maintain and evolve marketing brand standards, ensuring consistent and integrated value propositions. 🌐 Customer Focus - Manage projects and processes to improve customer and channel acceptance of province-wide programs. - Manage targeted outreach to customer segments and collaborate with other Conservation divisions in developing and reporting results and marketing analytics. - Prepare presentations for customer and mid-stream markets, and support customer success celebrations. ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple projects and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Communications, Public Relations, Marketing, or a related field. Experience: - 5-8 years of relevant experience in communications, public relations, or marketing. - Proven experience in gathering, researching, and preparing content for target audiences. - Experience in planning, development, and promotion of marketing and public relations plans. - Excellent writing, research, and editing skills, with a fundamental understanding of writing for different content marketing channels. - Contract and vendor management experience for the delivery of multimedia marketing materials on time and on budget. - Strong budget management and program management skills. Experience working in the energy sector is an asset. 💰 Compensation & Benefits Salary Range: CAD $85,000 - $110,000 per year (based on industry standards for similar roles and experience levels) Benefits: - Best-in-class benefits package, including health, dental, and vision coverage. - Flexible workplace with hybrid work arrangement (3 days remote per week, 3 flex weeks per year). - Comprehensive total rewards program, including pension and retirement savings plans. - Employee assistance program for work-life balance and mental health support. Working Hours: 35 hours per week, with flexible scheduling options. 📌 Applicant Insights 🔍 Company Context Industry: Utilities IESO manages Ontario's power system, meeting Ontario's needs in real-time and by planning for the future. Company Size: Medium (501-1,000 employees) IESO offers a large, diverse team with opportunities for growth and development. Founded: 1999 IESO has a rich history and a strong reputation in the industry. Company Description: IESO's unique, challenging work environment attracts diverse, highly-educated professionals from various fields. It delivers reliable and affordable electricity to Ontario's businesses and communities, innovating to secure a stronger energy future for all Ontarians. Company Specialties: - Power grid management - Energy market operations - Demand response and conservation programs - Transmission and distribution system planning Company Website: ASSUMPTION: IESO's size and industry provide ample opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-level This role offers significant responsibility and the opportunity to make a substantial impact on IESO's demand-side management efforts. Reporting Structure: Reports directly to the Manager, Demand Side Management Marketing. This role works closely with various business units and external stakeholders. Work Arrangement: Hybrid (3 days remote per week, 3 flex weeks per year) IESO offers a flexible work arrangement, balancing remote work and on-site collaboration. Growth Opportunities: - Gain experience in energy sector marketing and demand-side management. - Develop skills in strategic planning, budget management, and project management. - Build relationships with internal and external stakeholders, fostering a culture of conservation. ASSUMPTION: This role offers excellent growth opportunities for the right candidate. 🌍 Location & Work Environment Office Type: Hybrid (3 days on-site, 2 days remote per week) IESO's Mississauga, Toronto, and Oakville locations offer modern, collaborative workspaces. Office Location(s): - 120 Adelaide Street West, Toronto, Ontario M5H 1T1 Geographic Context: - Toronto, Ontario, Canada - Diverse, multicultural city with a vibrant arts, culture, and food scene. - Strong job market with numerous opportunities in various industries. Work Schedule: - Monday to Friday, 9:00 AM to 5:00 PM (with flexible scheduling options) - Occasional evening and weekend work may be required for events or projects. ASSUMPTION: IESO's work environment offers a healthy work-life balance, with opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with the team or department head. 5. Reference and background check. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Strong communication and presentation skills. - Ability to work collaboratively in a team environment. - Knowledge of marketing principles and best practices. - Familiarity with the energy sector and demand-side management programs. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions, focusing on your problem-solving skills and ability to work collaboratively. 3. Research IESO and the energy sector to demonstrate your understanding and enthusiasm for the role. ATS Keywords: - Marketing - Communications - Public Relations - Content Development - Project Management - Budget Management - Energy Sector - Demand-Side Management - Conservation Programs - Stakeholder Engagement ASSUMPTION: IESO's interview process focuses on finding the best fit for both the candidate and the organization. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Content Management Systems (CMS) - Customer Relationship Management (CRM) software - Marketing automation tools (e.g., Marketo, HubSpot) - Project management tools (e.g., Asana, Trello) - Energy sector-specific software and platforms ASSUMPTION: IESO provides the necessary tools and technologies for its employees to succeed in their roles. 👔 Cultural Fit Considerations Company Values: - Integrity - Respect - Accountability - Innovation - Collaboration Work Style: - Results-driven and goal-oriented - Collaborative and team-focused - Adaptable and open to change - Strong work ethic and commitment to continuous learning Self-Assessment Questions: 1. How do you align with IESO's core values, and can you provide an example of demonstrating one of these values in a previous role? 2. Describe your experience working in a hybrid or remote work environment, and how do you ensure productivity and engagement in such settings? 3. How do you approach balancing multiple projects and deadlines, and can you share an example of a successful project you managed with competing priorities? ASSUMPTION: IESO values candidates who demonstrate strong cultural fit, aligning with their core values and work style. ⚠️ Potential Challenges 1. Workload fluctuations: Marketing campaigns and projects may have tight deadlines or require extended hours to meet project milestones. 2. Stakeholder management: Balancing the needs and expectations of internal and external stakeholders can be challenging, requiring strong communication and negotiation skills. 3. Budget constraints: Marketing campaigns and projects may have limited budgets, requiring creative problem-solving and resource allocation. 4. Energy sector knowledge: Familiarity with the energy sector and demand-side management programs is an asset, but not a requirement. Candidates may need to invest time in learning the industry and related regulations. ASSUMPTION: IESO supports its employees in overcoming challenges and provides opportunities for professional development and growth. 📈 Similar Roles Comparison 1. Marketing Manager, Energy Efficiency Programs (Similar role at a utility company) - Focuses on energy efficiency programs rather than demand-side management. - May have a broader scope, including residential, commercial, and industrial energy efficiency initiatives. 2. Senior Marketing Specialist, Demand Response (Similar role at an energy services company) - Emphasizes demand response programs, which incentivize customers to reduce energy consumption during peak hours. - May have a more technical focus, requiring knowledge of energy markets and grid operations. ASSUMPTION: IESO's Marketing Advisor role offers a unique blend of marketing, energy sector, and demand-side management expertise. 📝 Sample Projects 1. Save on Energy Program Launch: Develop and implement a comprehensive marketing communications plan to launch a new Save on Energy program, including targeted outreach, advertising campaigns, and event planning. 2. Customer Segmentation Analysis: Conduct market research and analysis to refine key customer segments, channels, and messaging for Save on Energy programs, collaborating with business units to ensure program success. 3. Brand Standard Evolution: Evolve IESO and Save on Energy brand standards to ensure consistent and integrated marketing value propositions across key audiences, sectors, and subsectors, maintaining compliance with brand guidelines. ASSUMPTION: IESO's Marketing Advisor role offers diverse project opportunities, allowing candidates to gain experience in various aspects of marketing and demand-side management. 💬 Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Marketing Advisor role, and how they align with my skills and experience? 2. Team Dynamics: How does the Marketing team collaborate with other departments, and what is the team's work style like? 3. Growth Opportunities: What opportunities are there for professional development and career growth within this role and the organization? 4. Energy Sector Knowledge: How does the company support employees in gaining energy sector knowledge and expertise? 5. Work-Life Balance: How does the company promote work-life balance, and what resources are available to support employees' well-being? ASSUMPTION: IESO values candidates who ask thoughtful, insightful questions, demonstrating their interest in the role and the organization. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions, focusing on your problem-solving skills and ability to work collaboratively. 4. Research IESO and the energy sector to demonstrate your understanding and enthusiasm for the role. 5. Follow up with the hiring manager one week after your interview to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.