📌 Core Information
🔹 Job Title: Marketing Advisor
🔹 Company: The Government of Nova Scotia
🔹 Location: Halifax, Nova Scotia, Canada
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to promote public awareness and understanding of government programs and services.
- Managing and evaluating marketing campaigns using data and analytics to drive positive behaviour change.
- Collaborating with internal and external partners to deliver marketing strategies and creative content.
- Ensuring government information is accessible, inclusive, and shared with broader audiences.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Lead, produce, and implement marketing strategies to promote public awareness and understanding of government programs and services.
✅ Manage, produce, implement, and evaluate marketing/digital strategies to achieve content performance goals.
✅ Influence positive behaviour change through social marketing campaigns.
✅ Participate in working groups, committees, and meetings to coordinate strategic marketing opportunities.
✅ Ensure government information is accessible and inclusive, and shared with broader audiences.
ASSUMPTION: This role may require working on multiple projects simultaneously, with tight deadlines, and managing competing priorities.
🎯 Required Qualifications
Education: A university degree in a related discipline (e.g., Marketing, Communications, Public Relations, or a related field).
Experience: A minimum of five (5) years of professional digital marketing/communications experience.
Required Skills:
- Extensive background in developing integrated marketing/digital strategies.
- Comprehensive knowledge of current and emerging marketing and digital media tools, platforms, and technologies.
- Demonstrated experience preparing social media analysis to inform digital content strategies and communications plans.
- Excellent communication skills, both oral and written.
- Project management skills to manage schedules and deadlines.
- Familiarity with principles of marketing and data-driven decision making.
Preferred Skills:
- Budget management experience.
- French-language skills.
- Editorial skills.
- Experience working in a fast-paced environment under tight deadlines.
- Client management experience.
- Public sector experience.
ASSUMPTION: While not explicitly stated, experience with government or public sector marketing may be beneficial for understanding the unique context and constraints of this role.
💰 Compensation & Benefits
Salary Range: Based on the provided salary range ($3,351.92 - $4,189.95 bi-weekly), the estimated annual salary range is CAD 87,900 - CAD 110,500. This is in line with industry standards for a Marketing Advisor role with 5-10 years of experience in the Halifax area.
Benefits:
- Defined Benefit Pension Plan.
- Health, Dental, Life Insurance, General Illness, Short and Long Term Disability.
- Vacation and Employee and Family Assistance Programs.
Working Hours: Full-time, with flexible hours to meet project deadlines.
ASSUMPTION: The salary range provided is for the bi-weekly pay period. To estimate the annual salary, multiply the bi-weekly range by 26 (the number of bi-weekly pay periods in a year).
📌 Applicant Insights
🔍 Company Context
Industry: Government Administration. The Government of Nova Scotia is responsible for delivering programs and services to the people of Nova Scotia.
Company Size: 10,001+ employees. As a large organization, the Government of Nova Scotia offers numerous career opportunities and diverse work environments.
Founded: 1867. The Government of Nova Scotia is one of the oldest continuous governments in North America, with a rich history and established processes.
Company Description:
- Working with the Government of Nova Scotia offers rewarding career paths, with opportunities to make a significant impact on the lives of Nova Scotians.
- The Executive Council Office (ECO) leads key central government functions, providing strategic advice and support to the Premier and Executive Council.
- The ECO is responsible for accelerating system-level change through collaboration with departments and coordinating the government's response to inquiry recommendations.
Company Specialties:
- Government administration and policy development.
- Strategic planning and execution.
- Communications and stakeholder engagement.
Company Website: http://www.novascotia.ca
ASSUMPTION: As a large government organization, the Government of Nova Scotia has established processes and procedures that applicants should familiarize themselves with during the application process.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of strategic thinking, tactical execution, and stakeholder management.
Reporting Structure: The Marketing Advisor will report to the Marketing Director and Executive Director, Integrated Marketing and Digital Strategy.
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- Progression to senior marketing roles within the government or related industries.
- Expanding expertise in digital marketing, data analysis, or project management.
- Opportunities to work on high-profile projects and initiatives with significant impact.
ASSUMPTION: Given the large size of the organization, there may be opportunities for internal transfers or promotions within related departments or agencies.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces.
Office Location(s): Halifax, Nova Scotia. The Halifax Regional Municipality (HRM) is the capital and largest city of Nova Scotia, offering a mix of urban and coastal living.
Geographic Context:
- Halifax is located on the east coast of Canada, with a mild climate and a rich history dating back to the 1700s.
- The city is known for its vibrant culture, diverse communities, and strong sense of community pride.
- Halifax offers a variety of recreational activities, including hiking, biking, water sports, and cultural events.
Work Schedule: Standard full-time hours, with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: As a government office, the work environment may be more formal and structured than private sector organizations, with established protocols and procedures.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Government of Nova Scotia's careers website.
- Initial screening and phone or video interview with the hiring manager or HR representative.
- In-depth interview with the Marketing Director and Executive Director, Integrated Marketing and Digital Strategy.
- Reference checks and final decision.
Key Assessment Areas:
- Marketing and digital strategy development and execution.
- Data analysis and interpretation to inform marketing campaigns.
- Communication and presentation skills.
- Project management and stakeholder engagement.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and digital strategy experience, as well as any experience working with government or public sector organizations.
- Demonstrate your understanding of the role's responsibilities and the Government of Nova Scotia's mission and values in your application materials.
- Prepare examples of your marketing campaigns, data analysis, and project management skills to discuss during the interview.
ATS Keywords: Marketing Strategy, Digital Marketing, Social Media Analysis, Project Management, Marketing Campaigns, Data-Driven Decision Making, Government Programs, Public Awareness, Stakeholder Engagement, Integrated Marketing.
ASSUMPTION: As a government organization, the application process may be more formal and structured than private sector roles, with a focus on established processes and procedures.
🛠️ Tools & Technologies
- Marketing and project management software (e.g., Hootsuite, Asana, Trello, or similar tools).
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar tools).
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
ASSUMPTION: The specific tools and technologies used may vary depending on the department or agency within the Government of Nova Scotia.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Respect: Valuing diversity and treating all individuals with courtesy, fairness, and consideration.
- Accountability: Taking responsibility for one's actions and decisions and being transparent in all activities.
Work Style:
- Collaborative: Working effectively with internal and external partners to achieve common goals.
- Adaptable: Responding positively to change and embracing new challenges and opportunities.
- Data-driven: Using data and evidence to inform decision-making and improve performance.
Self-Assessment Questions:
- How do you demonstrate integrity in your professional and personal life?
- Can you provide an example of a time when you had to work with diverse stakeholders to achieve a common goal?
- How do you approach data analysis and interpretation to inform your decision-making processes?
ASSUMPTION: As a government organization, the Government of Nova Scotia places a strong emphasis on ethical conduct, transparency, and accountability in all aspects of its operations.
⚠️ Potential Challenges
- Navigating the complex and sometimes bureaucratic nature of government processes and procedures.
- Balancing multiple projects and priorities with tight deadlines and competing demands.
- Working with diverse stakeholders, including internal departments, external partners, and the public, to achieve common goals.
- Adapting to changes in government priorities, policies, or initiatives that may impact marketing strategies and campaigns.
ASSUMPTION: Given the nature of government work, there may be additional challenges related to political influences, budget constraints, or public scrutiny that applicants should be prepared to navigate.
📈 Similar Roles Comparison
- Marketing Manager: Responsible for developing and implementing marketing strategies, managing campaigns, and evaluating performance. However, this role may have a broader scope and more strategic focus than the Marketing Advisor role.
- Digital Marketing Specialist: Focuses on developing and executing digital marketing strategies, with a strong emphasis on data analysis and optimization. This role may have a more tactical focus than the Marketing Advisor role.
- Communications Specialist: Responsible for developing and implementing communications strategies, managing media relations, and creating content. This role may have a more narrow focus on communications channels and messaging than the Marketing Advisor role.
ASSUMPTION: While these roles share some similarities with the Marketing Advisor role, each has its unique focus and responsibilities, requiring different skills and expertise.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness of a new government initiative, with measurable goals and KPIs.
- Conducting a comprehensive analysis of a government department's website traffic and user engagement to inform content strategy and improve performance.
- Managing a cross-functional team to plan and execute a large-scale event, such as a conference or public awareness campaign, with a focus on stakeholder engagement and positive outcomes.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Marketing Advisor may face in this role, but the specific projects and initiatives may vary depending on the department or agency within the Government of Nova Scotia.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and initiatives for this role, and how they align with the department's or agency's strategic goals?
- How does this role collaborate with other departments or agencies within the Government of Nova Scotia, and what are the key priorities for these partnerships?
- What are the most significant challenges facing the Marketing Director and Executive Director, Integrated Marketing and Digital Strategy, and how can this role support their efforts to address these challenges?
- How does the Government of Nova Scotia support the professional development and growth of its employees, particularly in the area of marketing and digital strategy?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives in this role, and how are these KPIs tracked and reported?
ASSUMPTION: These interview questions are intended to provide a better understanding of the role's responsibilities, the work environment, and the opportunities for professional growth and development. Applicants should tailor these questions to their specific interests and concerns about the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Government of Nova Scotia's careers website: http://jobs.novascotia.ca
- Customize your resume and cover letter to highlight your relevant marketing and digital strategy experience, as well as any experience working with government or public sector organizations.
- Prepare examples of your marketing campaigns, data analysis, and project management skills to discuss during the interview.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
