📌 Core Information
🔹 Job Title: Marketing Advisor (Maternity Leave Contract)
🔹 Company: Wilder Institute/Calgary Zoo
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Regular Full-Time (Temporary)
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🚀 Job Overview
Key aspects of this role include:
1. Developing and executing marketing strategies for the Wilder Institute/Calgary Zoo.
2. Collaborating with cross-functional teams to support various marketing initiatives.
3. Creating and managing marketing campaigns across different channels.
4. Analyzing campaign performance metrics and providing actionable recommendations.
5. Maintaining brand consistency and assisting in branding projects as needed.
ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing strategies, and data analysis. The ideal candidate will have experience in marketing campaign development, media planning, and brand management.
📋 Key Responsibilities
✅ Marketing Campaigns:
- Participate in the development of marketing strategies, considering target audience, market trends, and competitive landscape.
- Assist in creating marketing plans for implementation across different channels, including digital, social media, email, print, and events, defining objectives, timelines, and budget allocation.
- Collaborate with agency partners and internal graphic designers on campaigns development and execution.
✅ Digital Marketing:
- Execute digital marketing campaigns, including social media advertising, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
- Create compelling and keyword-optimized content campaign content for the website.
- Monitor and analyze campaign performance metrics, optimizing strategies for better results.
✅ Branding and Identity:
- Assist in maintaining brand consistency and integrity across all marketing communications.
- Collaborate with design teams to develop visual assets, logos, and branding elements as needed.
✅ Performance Tracking and Reporting:
- Analyze marketing campaigns' performance metrics and produce detailed reports.
- Provide actionable recommendations for continuous improvement and better ROI.
✅ Other duties:
- Monitor departmental inbox and respond to ticket donation and media or marketing services inquiries into the inbox.
ASSUMPTION: The role may require occasional work on evenings and weekends, depending on project deadlines and event schedules.
🎯 Required Qualifications
Education:
- Bachelor’s degree in marketing, Business, or a related field. Relevant certifications or specialized training in marketing is a plus.
Experience:
- At least 3 years of experience in marketing, digital marketing, or other related roles.
Required Skills:
- Proficiency in using marketing software, analytics tools, and social media platforms.
- Strong understanding of market research and data analysis.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to think outside the box.
- Strong project management and organizational skills.
- Ability to work effectively in a fast-paced and dynamic environment.
- Results-oriented with a focus on achieving marketing objectives and KPIs.
- Knowledge of industry trends and best practices in marketing.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 CAD (Based on experience and market research)
Benefits:
- Competitive compensation and vacation entitlement
- Flexible benefits plan
- Discounts on food, beverage, and merchandise
- Participation in the Staff Pass Benefit plan
Working Hours: Full-time (40 hours/week)
Work Arrangement: Hybrid (In-office presence required three days per week)
🌍 Location & Work Environment
Office Type: Hybrid (In-office presence required three days per week)
Office Location(s): 1300 Zoo Road NE, Calgary, Alberta T2E 7V6, CA
Geographic Context:
- Calgary is the largest city in Alberta, Canada, with a population of over 1.2 million.
- The city experiences a humid continental climate, with warm summers and cold winters.
- Calgary is known for its extensive park system, with over 8,000 hectares of parkland and 170 parks.
Work Schedule: Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The role may require occasional work on evenings and weekends, depending on project deadlines and event schedules.
💼 Applicant Insights
Company Context:
- Industry: Non-profit Organizations
- Company Size: 201-500 employees
- Founded: 2021 (as the Wilder Institute; the Calgary Zoo was founded in 1929)
- Company Description: The Wilder Institute is a global authority on wildlife conservation, reintroducing threatened species to the wild and empowering communities to conserve their own natural resources to positively impact both nature and communities.
- Company Specialties: Wildlife conservation, community conservation, conservation research, and wildlife reintroduction & translocation
Role Analysis:
- Career Level: Mid-career (3-5 years of experience)
- Reporting Structure: Reports directly to the Marketing Manager or similar role.
- Work Arrangement: Hybrid (In-office presence required three days per week)
- Growth Opportunities: Potential for career growth within the marketing department or related roles within the organization.
💡 Similar Roles Comparison
1. Marketing Coordinator: This role focuses more on day-to-day campaign execution and less on strategy development compared to the Marketing Advisor role.
2. Digital Marketing Specialist: This role is more specialized in digital marketing channels and may not involve as much cross-channel campaign management as the Marketing Advisor role.
3. Brand Manager: This role is more focused on brand strategy and management, with less involvement in campaign development and execution compared to the Marketing Advisor role.
📝 Sample Projects
1. Marketing Campaign for a New Exhibit: Develop and execute a marketing campaign to promote a new exhibit at the Wilder Institute/Calgary Zoo, including creating targeted content for various channels, coordinating with designers and agency partners, and analyzing campaign performance.
2. Social Media Marketing Strategy: Create a social media marketing strategy to increase engagement and reach for the Wilder Institute/Calgary Zoo's social media platforms, focusing on content creation, community management, and paid advertising.
3. SEO and Content Marketing Project: Optimize the Wilder Institute/Calgary Zoo's website for search engines and develop a content marketing strategy to improve organic traffic and user engagement, including creating blog posts, articles, and other valuable content.
💬 Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Marketing Advisor role and how they fit into the overall marketing strategy for the Wilder Institute/Calgary Zoo?
2. Team Structure: How does the Marketing Advisor role collaborate with other departments, such as Communications, Events, and Education?
3. Brand Guidelines: What are the brand guidelines for the Wilder Institute/Calgary Zoo, and how do they influence the marketing campaigns and content created by the Marketing Advisor?
4. Marketing Technology: What marketing technology stack does the Wilder Institute/Calgary Zoo use, and how will the Marketing Advisor be expected to contribute to its optimization and integration?
5. Marketing Budget: How is the marketing budget allocated across different channels and campaigns, and how will the Marketing Advisor help to maximize its impact?
🛠 Tools & Technologies
- Marketing software: Hootsuite, Buffer, or similar social media management platforms
- Analytics tools: Google Analytics, Adobe Analytics, or similar web analytics platforms
- SEO tools: SEMrush, Ahrefs, or similar SEO software
- Project management tools: Asana, Trello, or similar project management software
- Design tools: Adobe Creative Suite, Sketch, or similar graphic design software
- Email marketing platforms: Mailchimp, Constant Contact, or similar email marketing software
👔 Cultural Fit Considerations
Company Values:
- Drive impact
- Nurture connection
- Cultivate hope
- Be bold
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and improvement
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
1. Alignment with Company Values: How do your personal values align with the company's core values, and how will you contribute to fostering a culture that embodies these values?
2. Comfort with Work Environment: How comfortable are you working in a hybrid work environment, with a balance between in-office collaboration and remote work?
3. Adaptability: How do you approach learning new marketing tools, strategies, or channels, and how do you ensure your skills remain up-to-date in a rapidly evolving field?
⚠️ Potential Challenges
1. Workload Management: Balancing multiple marketing campaigns, projects, and deadlines may require strong time management and prioritization skills.
2. Stakeholder Communication: Collaborating with various departments, agency partners, and vendors may require excellent communication skills to ensure everyone is aligned and working towards common goals.
3. Budget Constraints: Working within a marketing budget may require creative problem-solving and resourcefulness to maximize campaign impact.
4. Seasonal Fluctuations: Marketing efforts may need to be adjusted to accommodate seasonal fluctuations in visitor attendance and engagement.
📈 Next Steps for Applicants
To apply for this position:
1. Watch this [video](https://www.youtube.com/watch?v=8J1VH1MBXm0) about the conservation work being done at the Wilder Institute/Calgary Zoo.
2. Submit your resume with an optional cover letter via the [online application system](https://jobs.jobvite.com/calgaryzoo/job/oaj0vfwI).
3. Fill in the Application questions:
* If hired, when would you be available to start?
* What are your salary expectations for the position?
* This is a hybrid role with in-office presence required three days per week. Please advise if you are located locally in the Calgary area or are willing to relocate.
4. Follow up with the hiring manager by May 21, 2025 at 4 PM MST.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
