Marketing & AI Specialist

📌 Core Information

🔹 Job Title: Marketing & AI Specialist

🔹 Company: SMEVentures

🔹 Location: India (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling marketing engine for a fast-growing company
• Ownership of content lifecycle and automated marketing campaigns
• Independently driving key marketing projects and managing tech stack
• Working in a lean, remote-first environment with minimal oversight

ASSUMPTION: This role requires a self-starter with a "chip on their shoulder" who is comfortable navigating ambiguity and eager to make an impact in a growing company.

📋 Key Responsibilities

✅ Content Management: Own the content lifecycle from ideation to publication, using AI tools and creativity to develop compelling content for business owners and entrepreneurs.

✅ Marketing Automation: Design, build, and optimize automated marketing campaigns and lead-nurturing workflows using HubSpot and other tools to engage contacts and generate warm leads.

✅ Campaign & Project Management: Independently drive key marketing projects end-to-end, including webinars, digital events, and co-marketing partnerships, managing timelines, stakeholders, and execution.

✅ Tech Stack & Analytics: Manage and improve the marketing technology stack, analyze campaign performance, report on key metrics, and provide data-driven recommendations for future initiatives.

ASSUMPTION: This role requires a strong aptitude for learning new technologies and applying them to improve processes and productivity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience in a marketing role, with direct experience using CRM (e.g., HubSpot) and email marketing automation platforms to run campaigns. Experience with B2B audiences is a strong plus.

Required Skills:

• Proven experience managing projects through the entire lifecycle
• Exceptional problem-solving skills
• Excellent written and verbal communication skills
• Experience working effectively in a distributed/remote team setting
• Demonstrated interest or hands-on skill in using AI tools

Preferred Skills:

• Experience with AI marketing tools
• Familiarity with the Asia Pacific SME landscape

ASSUMPTION: Candidates should have a proven track record of driving results in a marketing role and be eager to learn and apply new technologies.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for marketing roles in India)

Benefits:

• Flexible work hours
• Remote work arrangement
• Opportunities for growth and wearing multiple hats in a dynamic environment

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is an estimate based on industry standards for marketing roles in India with 2-5 years of experience. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 2-10 employees (Small, agile, and growing)

Founded: 2020 (Relatively new, with a focus on innovation and entrepreneurship)

Company Description:

• SMEVentures employs an internationally proven buyout model known as the search fund to identify, acquire, and operate SMEs throughout Australia and New Zealand.
• The company pairs talented entrepreneurs with businesses in need of a succession plan, providing reliable continuity and peace of mind for the outgoing business owners, and dreams-come-true for the incoming entrepreneurs.
• At a time when Australia and New Zealand are facing a family business succession crisis, SMEVentures is importing a proven model to address that problem.

Company Specialties:

• Entrepreneurship Through Acquisition (ETA)
• Search Funds
• SME Succession Planning

Company Website: SMEVentures

ASSUMPTION: SMEVentures is a pioneering company focused on the sustainability of SMEs in the Asia Pacific, with a dynamic and supportive work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with significant ownership and growth opportunities

Reporting Structure: This role reports directly to the Founder/CEO and works closely with the entire team to drive marketing initiatives

Work Arrangement: Remote (India only), with minimal daily oversight and the need for strong self-motivation and independence

Growth Opportunities:

• Wearing multiple hats and gaining experience in various aspects of marketing and business operations
• Contributing to the success of entrepreneurs supported by SMEVentures
• Potential for career growth as the company expands

ASSUMPTION: This role offers significant growth opportunities for the right candidate eager to make an impact in a growing company.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): India (Remote)

Geographic Context:

• India has a large and diverse SME landscape, with significant opportunities for growth and innovation
• The remote work arrangement allows for flexibility and work-life balance
• The time zone (IST) enables collaboration with teams in Australia, New Zealand, and other Asia Pacific regions

Work Schedule: Full-time (40 hours/week), flexible schedule with minimal daily oversight

ASSUMPTION: The remote work arrangement and flexible schedule provide a good work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the team

Key Assessment Areas:

• Problem-solving skills
• Creativity and innovation
• Technical marketing skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate a strong understanding of AI tools and their application in marketing
• Showcase your ability to work independently and manage projects end-to-end
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Marketing Automation, Content Management, AI, Campaign Management, Project Management, Tech Stack, Analytics, Entrepreneurial Drive, Independence, Rapid Technical Learning

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant skills and experiences to stand out.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• AI marketing tools (e.g., Persado, OneSpot, Phrasee)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Self-motivated and independent
• Adaptable and comfortable with ambiguity
• Results-oriented and focused on driving impact

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal daily oversight?
• Are you comfortable navigating ambiguity and driving projects end-to-end?
• Do you have a strong entrepreneurial drive and a "chip on your shoulder"?

ASSUMPTION: Candidates should assess their fit with the company values and work style before applying to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Working remotely with minimal daily oversight may require strong self-motivation and time management skills
• The role may involve wearing multiple hats and managing various projects simultaneously
• The company is relatively new, and the work environment may be dynamic and unpredictable at times
• The role requires a strong aptitude for learning new technologies and applying them to improve processes and productivity

ASSUMPTION: Candidates should be aware of these potential challenges and assess their ability to thrive in this work environment before applying.

📈 Similar Roles Comparison

• This role is unique in its focus on Entrepreneurship Through Acquisition (ETA) and SME succession planning
• Compared to traditional marketing roles, this position offers significant ownership and growth opportunities
• Candidates should consider their interest in the Asia Pacific SME landscape and the company's focus on innovation and entrepreneurship

ASSUMPTION: Candidates should compare this role to similar marketing positions in their industry to assess its fit and potential for growth.

📝 Sample Projects

• Developing and executing a marketing campaign to engage business owners and aspiring entrepreneurs in India
• Managing a webinar series featuring industry experts and thought leaders in the Asia Pacific SME landscape
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing & AI Specialist may work on, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term vision and growth plans?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and company with their career goals and work preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the company and industry, and practicing your problem-solving and project management skills
• Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.