Marketing AI Specialist

📌 Core Information

🔹 Job Title: Marketing AI Specialist

🔹 Company: Signicat

🔹 Location: Vilnius, Lithuania

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Vilnius office)

🚀 Job Overview

Key aspects of this role include:

• Driving innovation and efficiency by embedding AI across marketing and commercial functions
• Creating and executing an AI roadmap for marketing and commercial teams
• Piloting high-impact AI initiatives and educating teams on emerging tools
• Optimizing marketing workflows and campaigns using AI approaches

ASSUMPTION: This role requires a strong background in AI application in marketing, as well as analytical and strategic thinking skills to drive innovation and impact.

📋 Key Responsibilities

✅ Identify, assess, and pilot AI use cases across the marketing funnel and beyond

✅ Champion and embed AI-first thinking in team processes, tools, and campaigns

✅ Build and own AI roadmap to inject AI across marketing and commercial functions

✅ Work cross-functionally to design and automate high-impact marketing workflows and campaigns using AI approaches

✅ Apply generative AI and predictive analytics to improve personalization, segmentation, content creation, and performance tracking

✅ Analyze internal and external marketing and market data to identify trends, opportunities, and whitespace

✅ Turn insights into actionable strategies for demand generation and upsell/cross-sell activities

✅ Enhance operational efficiency through AI-powered reporting, attribution modeling, and dashboarding

✅ Educate and upskill the marketing team on emerging AI tools and best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team enablement, requiring a versatile skill set and strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Data Science, or a related field

Experience: 3+ years of experience applying AI in marketing or commercial roles

Required Skills:

• Proven experience applying AI in marketing or commercial roles
• Understanding of how AI can transform marketing strategy and operations
• Analytical skills with experience in data analysis and customer segmentation
• Direct experience working with ChatGPT (OpenAI), Claude (Anthropic), Perplexity, and Google’s AI solutions (Gemini, Bard, Vertex AI, etc.)
• Ability to develop or deploy AI agents (e.g., LangChain agents, AutoGPT, crewAI) to automate workflows and connect across tools, APIs, or data sources
• Skilled in automation, web scraping, and LLM-based data extraction
• Strategic mindset with the ability to balance experimentation with business impact
• Self-driven “manager of one” able to identify goals and execute them
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with B2B SaaS or fintech marketing
• Background in marketing automation, CRM, or customer lifecycle marketing
• Familiarity with EU markets and regulatory environments around data and identity

ASSUMPTION: Candidates with a strong background in AI application in marketing and relevant experience with AI tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €2,800 - €3,300 gross per month. Signicat is open to discussing a competitive salary based on skills, experience, and competencies.

Benefits:

• Tech gear choice
• Hybrid work style (3 days in-office)
• Work-life balance (extra 4 paid days off annually and work anniversary days off)
• Modern workplace (pet-friendly office in Vilnius with an outdoor terrace)
• Continuous growth (quarterly development talks, dedicated training and development time, unlimited access to Udemy courses, defined career paths, and internal mentorship opportunities)
• Customized onboarding
• International team opportunities (work from any other Signicat office for 2 months per year and 3 weeks per year from any European country)
• Paid volunteer time (16 hours each year to support a charity or cause)
• Empowering feedback culture (employee engagement tools to ensure every voice is heard)

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing AI Specialist role in Vilnius, Lithuania.

📌 Applicant Insights

🔍 Company Context

Industry: Signicat is a leading provider of digital identity solutions, offering eIDs, biometric authentication, KYC, AML, and fraud prevention services through a single integration point.

Company Size: Signicat has 501-1,000 employees across Europe, providing a large and diverse work environment.

Founded: Signicat was founded in 2006 and has grown through innovation and strategic acquisitions to build one of the most comprehensive identity platforms on the market.

Company Description:

• Signicat is one of Europe’s leading providers of digital identity solutions
• Their mission is to help people and businesses trust each other in a digital world
• They offer secure, user-friendly solutions for authentication, onboarding, electronic signing, and identity orchestration

Company Specialties:

• Digital Identity
• Electronic Signatures
• Authentication
• Identification
• Data Verification
• Onboarding

Company Website: signicat.com

ASSUMPTION: Signicat's extensive experience in the digital identity market and its focus on innovation make it an attractive employer for candidates seeking to work at the intersection of marketing, data, and emerging technology.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in AI application in marketing or related fields.

Reporting Structure: The Marketing AI Specialist will report directly to the Marketing Director or a similar role.

Work Arrangement: This is a hybrid role, requiring the candidate to be present in the Vilnius office for 3 days per week.

Growth Opportunities:

• Potential to grow into a leadership role as the AI function expands within the marketing team
• Opportunities to work on high-impact projects and gain exposure to senior stakeholders
• Access to continuous learning and development opportunities to stay up-to-date with the latest AI trends and tools

ASSUMPTION: This role offers significant growth potential for the right candidate, as AI becomes increasingly integrated into marketing and commercial functions.

🌍 Location & Work Environment

Office Type: Signicat's Vilnius office is a modern, pet-friendly workplace with an outdoor terrace, located in the vibrant Paupys district.

Office Location(s): Paupio g. 50, Vilnius, Lithuania

Geographic Context:

• Vilnius is the capital and largest city of Lithuania, with a population of around 540,000 people
• The city is known for its historic old town, vibrant cultural scene, and growing tech industry
• Vilnius is well-connected by air, with regular flights to major European cities

Work Schedule: The Marketing AI Specialist will work a standard 40-hour week, with flexibility to adjust hours as needed to accommodate AI project timelines.

ASSUMPTION: The vibrant and growing tech industry in Vilnius, combined with Signicat's modern workplace and flexible work arrangements, makes this an attractive opportunity for candidates seeking a dynamic and innovative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or video interview with the Marketing Director or a relevant team member
• Final interview with the CTO or another senior stakeholder

Key Assessment Areas:

• AI expertise and relevant experience
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Signicat's values

Application Tips:

• Highlight relevant AI experience and projects in your resume and cover letter
• Prepare for behavioral and situational interview questions related to AI application in marketing
• Research Signicat's company culture and values to demonstrate your fit for the role

ATS Keywords: AI, Marketing, AI Specialist, Data Analysis, Customer Segmentation, ChatGPT, Claude, Perplexity, AI Agents, Automation, Web Scraping, LLM, Strategic Mindset, Communication, Collaboration

ASSUMPTION: Signicat's interview process is designed to assess both technical skills and cultural fit, with a focus on AI expertise and relevant experience.

🛠️ Tools & Technologies

• AI tools: ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google's AI solutions (Gemini, Bard, Vertex AI, etc.)
• AI agent development tools: LangChain, AutoGPT, crewAI
• Automation and web scraping tools: Python, Selenium, BeautifulSoup, Scrapy
• LLM-based data extraction tools: Transformers, Hugging Face, BERT, RoBERTa
• Marketing automation and CRM tools: HubSpot, Marketo, Salesforce, or similar

ASSUMPTION: The Marketing AI Specialist will be expected to have experience with a wide range of AI tools and be able to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Signicat values continuous learning and adaptation to stay at the forefront of the digital identity market
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success
• Customer-centricity: Signicat prioritizes the needs and preferences of its customers to deliver secure, user-friendly solutions

Work Style:

• Dynamic and fast-paced: Signicat operates in a rapidly evolving market, requiring employees to be adaptable and responsive to change
• Data-driven: The company relies on data and analytics to inform decision-making and drive continuous improvement
• Customer-focused: Signicat prioritizes the needs and preferences of its customers to deliver secure, user-friendly solutions

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment, and are you comfortable with change and uncertainty?
• Are you comfortable working with data and analytics to inform decision-making and drive continuous improvement?
• Do you have a strong customer focus, and are you able to prioritize the needs and preferences of customers in your work?

ASSUMPTION: Signicat's culture values innovation, collaboration, and customer-centricity, making it an attractive employer for candidates who align with these priorities.

⚠️ Potential Challenges

• Steep learning curve for AI tools and technologies
• Rapidly evolving market and regulatory environment for digital identity
• Potential resistance to change from team members or stakeholders
• Work-life balance challenges due to the hybrid work arrangement and potential project deadlines

ASSUMPTION: The Marketing AI Specialist role presents both exciting opportunities and potential challenges, requiring a strong and adaptable candidate to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong background in AI application and a strategic mindset to drive innovation and impact
• AI experience is a critical differentiator for this role, as it is not typically required for similar marketing positions
• Career path comparison: This role offers significant growth potential for the right candidate, as AI becomes increasingly integrated into marketing and commercial functions

ASSUMPTION: The Marketing AI Specialist role is unique in its requirement for AI expertise and strategic thinking, setting it apart from similar marketing positions.

📝 Sample Projects

• Developing an AI-powered chatbot to engage customers and provide personalized recommendations
• Creating an AI-driven content generation tool to streamline marketing workflows and improve content quality
• Building an AI-based predictive analytics model to optimize marketing campaigns and improve ROI

ASSUMPTION: These sample projects illustrate the wide range of AI applications in marketing and the potential impact of AI-driven initiatives on marketing and commercial functions.

❓ Key Questions to Ask During Interview

• Can you describe the current state of AI integration within the marketing team, and what are the biggest challenges facing the team in this area?
• How does the marketing team collaborate with other departments, such as product or sales, to drive AI-powered initiatives?
• What are the most important qualities and skills you're looking for in a Marketing AI Specialist, and how do these align with my background and experiences?
• How does Signicat support the professional development and growth of its employees, particularly in relation to AI and emerging technologies?
• What are the biggest priorities for the Marketing AI Specialist in the first 30, 60, and 90 days in the role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's approach to AI integration and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant AI experience and projects
• Prepare for behavioral and situational interview questions related to AI application in marketing
• Research Signicat's company culture and values to demonstrate your fit for the role
• Follow up with the HR team one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.