Marketing Allrounder (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Allrounder (m/w/d)

🔹 Company: Novogenia GmbH

🔹 Location: Eugendorf, Austria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing marketing campaigns
• Utilizing AI tools to enhance efficiency and drive results
• Collaborating closely with various teams to manage projects independently
• Analyzing KPIs and deriving concrete measures to improve performance

ASSUMPTION: This role requires a strong blend of creativity, analytical skills, and the ability to work well within a team. It's ideal for a proactive individual who thrives in a dynamic environment and is eager to drive marketing efforts using innovative technologies.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing campaigns across various channels

✅ Utilize AI tools (e.g., ChatGPT) to improve campaign efficiency and outcomes

✅ Support the maintenance and development of the company's website, landing pages, and webshop

✅ Analyze KPIs and derive concrete measures to enhance marketing performance

✅ Collaborate closely with sales, product management, and management to drive projects independently

✅ Manage project priorities and deadlines proactively

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization. Strong project management skills and the ability to balance multiple priorities are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Media, Business, or a related field

Experience: At least 2 years of experience in holistic marketing, with a strong focus on direct sales

Required Skills:

• Proven expertise in content creation, SEO, CRM, and email marketing
• Familiarity with AI technologies and a willingness to learn and utilize AI tools
• Excellent communication skills in German and English (written and spoken)
• Strong self-motivation, initiative, and a hands-on mentality
• Strategic thinking, structured working approach, and a passion for driving innovation

Preferred Skills:

• Experience in the health, biotech, or personalized medicine industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong marketing background and a proven track record in direct sales will be most successful in this role. Familiarity with AI tools and a willingness to embrace new technologies is crucial.

💰 Compensation & Benefits

Salary Range: The offered monthly gross salary is €3,300 (14 times a year) for full-time employment (40 hours/week). Novogenia is open to overpayment depending on experience and qualifications.

Benefits:

• Dynamic work environment in a young, motivated team
• Pleasant working atmosphere
• Opportunity to work independently and help shape the company
• Interesting tasks in an innovative industry

Working Hours: Full-time (40 hours/week) with the possibility of working from home after the onboarding phase, following agreement with the employer.

ASSUMPTION: The salary range is competitive for the industry and location. Benefits focus on providing a positive work environment and opportunities for professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Novogenia operates in the biotechnology sector, specializing in preventive genetic testing, lifestyle genetic tests, and personalized nutritional supplements. The biotech industry is characterized by rapid innovation and a strong focus on scientific research and development.

Company Size: Novogenia has 201-500 employees, placing it in the mid-size category. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.

Founded: Novogenia was founded in 2009 and has since grown into a publicly traded company with a strong global presence.

Company Description:

• Novogenia is an Austrian biotechnology company specializing in preventive genetic testing, lifestyle genetic tests, and personalized nutritional supplements.
• The company aims to make life simpler and more transparent by providing insights that can transform lives.
• Novogenia focuses on high-quality products and services, supported by modern technology and scientific expertise.

Company Specialties:

• Genetics
• Contract manufacturing
• Nutritional supplements
• Diagnostic analyses
• Mass screening
• Medical genetic analyses
• Lifestyle analyses
• Healthcare prevention
• Sports analyses

Company Website: novogenia.com

ASSUMPTION: Novogenia's focus on innovation, quality, and customer-centric solutions makes it an attractive employer for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in holistic marketing, seeking to advance their career in a dynamic and innovative industry.

Reporting Structure: The Marketing Allrounder will report directly to the management and collaborate closely with various teams, including sales, product management, and other marketing professionals.

Work Arrangement: This is a hybrid role, with employees expected to work on-site for 3 days per week. The remaining days can be worked remotely, following agreement with the employer.

Growth Opportunities:

• As Novogenia continues to expand, there may be opportunities for career progression within the marketing department or other areas of the business.
• The company's focus on innovation and cutting-edge technologies provides ample opportunities for professional development.
• Working closely with various teams offers the chance to gain a broad understanding of the business and build a strong professional network.

ASSUMPTION: This role offers a unique opportunity for a marketing professional to gain experience in a fast-growing biotech company and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Novogenia's office is located in Eugendorf, Austria, offering a modern and collaborative work environment.

Office Location(s): Strass 19, Eugendorf, 5301, AT

Geographic Context:

• Eugendorf is a small town located near Salzburg, Austria, offering a high quality of life with easy access to nature and outdoor activities.
• The region is known for its strong biotech industry, providing ample opportunities for networking and professional growth.
• Austria is a central European country with a highly developed economy and a strong focus on innovation and research.

Work Schedule: Full-time (40 hours/week) with flexible remote work options after the onboarding phase, following agreement with the employer.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds – the opportunity to collaborate and build relationships with colleagues on-site, combined with the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Direct sales experience and customer focus
• AI tool familiarity and willingness to learn
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, direct sales achievements, and relevant skills for this role.
• Demonstrate your understanding of AI tools and their potential applications in marketing.
• Showcase your enthusiasm for the biotech industry and Novogenia's mission.

ATS Keywords: Marketing, AI, SEO, CRM, email marketing, direct sales, project management, strategic thinking, teamwork, biotech, innovation

ASSUMPTION: Novogenia's recruitment process is designed to assess candidates' skills, experience, and cultural fit. Demonstrating a strong understanding of the role and the company's mission will be crucial for success.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT)
• Marketing automation software (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and a willingness to learn and adapt to new technologies will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Open to new ideas and approaches

Self-Assessment Questions:

• Do you thrive in a dynamic and innovative work environment?
• Are you comfortable working with AI tools and embracing new technologies?
• Do you enjoy collaborating with diverse teams and contributing to a shared mission?

ASSUMPTION: Novogenia values candidates who are passionate about innovation, customer focus, and continuous learning. A strong cultural fit will be crucial for success in this role.

⚠️ Potential Challenges

• Keeping up with the fast pace of innovation in the biotech industry
• Balancing multiple priorities and project deadlines
• Adapting to a hybrid work arrangement and maintaining strong communication with remote colleagues
• Continuously learning and staying up-to-date with new AI tools and marketing trends

ASSUMPTION: These challenges can be overcome by a proactive and adaptable individual who is eager to learn and grow in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on AI tools and their application in marketing campaigns.
• Novogenia's focus on the biotech industry sets it apart from other companies, offering unique opportunities for professional growth and impact.
• Career progression in this role may involve expanding into other areas of the business, such as product management or sales, as the company continues to grow.

ASSUMPTION: Candidates should be prepared to discuss their experience with AI tools and their understanding of the biotech industry during the interview process.

📝 Sample Projects

• Developing and executing a targeted marketing campaign using AI tools to improve customer engagement and conversion rates
• Analyzing campaign performance data to derive insights and optimize future marketing efforts
• Collaborating with the product management team to launch a new product line, including market research, positioning, and promotional activities

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning to hands-on execution and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for AI integration in marketing efforts?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What opportunities exist for professional development and career growth within the marketing department and the company as a whole?
• How does Novogenia support work-life balance for its employees?
• What are the most significant challenges facing the marketing team in the coming months, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term success and their commitment to driving marketing efforts that align with its mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Novogenia careers page
• Tailor your resume and cover letter to highlight your marketing experience, direct sales achievements, and relevant skills for this role
• Prepare for the interview by researching Novogenia's mission, values, and recent projects
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.