📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Capco
🔹 Location: Edinburgh, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the UK Marketing team in executing marketing campaigns and initiatives across London, Edinburgh, and Glasgow
- Assisting with the development and distribution of marketing materials, including thought leadership, email marketing campaigns, sales collateral, and social media posts
- Creating social media content to position Capco as a thought leader in financial services, insurance, and energy industries
- Measuring campaign success against pre-defined metrics and criteria across channels
- Providing limited administrative support, such as ordering giveaways, client gifts, arranging sessions with senior stakeholders, submitting invoices, and managing content trackers
ASSUMPTION: This role requires a high level of multitasking and organization, as the Marketing Analyst will be involved in various aspects of marketing campaigns and initiatives.
📋 Key Responsibilities
✅ Assist with the development and distribution of marketing materials, including thought leadership, email marketing campaigns, sales collateral, and social media posts
✅ Create social media content to position Capco as a thought leader in financial services, insurance, and energy industries
✅ Support coordination of marketing campaigns and measure campaign success against pre-defined metrics and criteria across channels
✅ Provide limited administrative support, such as ordering giveaways, client gifts, arranging sessions with senior stakeholders, submitting invoices, and managing content trackers
✅ Assist with management of all creative requests from the business, including project management with design, content writers, and third-party agencies
✅ Learn new marketing technologies and software platforms to support brand building and marketing reach
✅ Maintain and update UK marketing pages on the intranet and create internal marketing newsletters
ASSUMPTION: The Marketing Analyst will be expected to work independently and collaboratively with various stakeholders, both internal and external, to ensure the successful execution of marketing campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, public relations, journalism, or a related field
Experience: 2+ years of marketing experience in agency, management consulting, financial services, and/or B2B technology industry, with demonstrated ability to work effectively with a wide range of stakeholders
Required Skills:
- Proactive and independent worker with strong interpersonal skills
- Demonstrable experience working with online content
- Superb written and verbal communication skills
- Excellent interpersonal skills, with the ability to communicate well with people at all levels of the company
- High level of integrity, organization, and a results-driven orientation
Preferred Skills:
- Experience working with marketing technologies and software platforms
- Familiarity with the financial services, insurance, and energy industries
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools, such as Marketo or HubSpot, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (Based on industry standards for a Marketing Analyst role in the UK with 2-5 years of experience)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Electric Car Scheme
Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role in the UK with 2-5 years of experience. Actual salary may vary depending on factors such as skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Capco is a global technology and management consultancy specializing in driving digital transformation in the financial services industry. With a growing client portfolio comprising over 100 global organizations, Capco operates at the intersection of business and technology by combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives for banking and payments, capital markets, wealth and asset management, insurance, and the energy sector.
Company Size: Capco has 5,001-10,000 employees globally, with a mid-sized team of 30+ marketers in the UK.
Founded: Capco was founded in 1998 and acquired by Wipro in 2019.
Company Description:
- Capco is a management and technology consultancy dedicated to the financial services and energy industries
- Capco's mission is to drive business value through innovative technology solutions and strategic consulting services
- Capco's culture is built on the principle of #BeYourselfAtWork, fostering an inclusive environment where employees are encouraged to bring their unique perspectives to the table
Company Specialties:
- Banking
- Capital Markets
- Wealth & Investment Management
- Finance
- Risk & Compliance and Technology
- Insurance
- Financial Technology
- Management Consulting
- Consulting
- Business Transformation
- Digital
- and Energy
Company Website: http://www.capco.com
ASSUMPTION: Capco's focus on the financial services and energy industries makes this role an excellent fit for candidates with experience or interest in these sectors.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Analyst will report directly to the UK Marketing Manager and work closely with various stakeholders across the business, including senior leadership, sales teams, and external agencies.
Work Arrangement: This role is primarily on-site, with occasional remote work available for tasks that can be completed independently and do not require face-to-face interaction with stakeholders.
Growth Opportunities:
- Progression to a Marketing Manager or Senior Marketing role within the UK Marketing team or other global teams
- Expansion of responsibilities to include strategic planning and execution, team leadership, and mentoring
- Opportunities to work on high-profile projects and campaigns, gaining exposure to senior leadership and clients
ASSUMPTION: Capco's focus on employee development and growth makes this role an attractive opportunity for marketing professionals looking to advance their careers in a supportive and collaborative environment.
🌍 Location & Work Environment
Office Type: Capco's Edinburgh office is a modern, collaborative workspace with state-of-the-art technology and amenities.
Office Location(s): 77-79 Great Eastern Street, London, UK EC2A 3HU, and 77 Water Street, 10th Floor, New York, NY 10005, US
Geographic Context:
- Edinburgh is the capital city of Scotland and the second-most populous city in Scotland, with a vibrant cultural scene, historic architecture, and a thriving tech industry
- The city is home to a diverse range of industries, including finance, technology, and tourism, providing ample networking and professional development opportunities
- Edinburgh has a temperate oceanic climate, with mild winters and cool summers, and is known for its festivals, including the Edinburgh Festival Fringe, the largest arts festival in the world
Work Schedule: The Marketing Analyst will work a standard full-time schedule, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for occasional remote work and adjusted hours to accommodate team meetings and events.
ASSUMPTION: Capco's Edinburgh office provides a dynamic and engaging work environment, with opportunities for collaboration, professional development, and networking with industry professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Capco's careers portal
- Phone or video screening with a member of the HR team to discuss the role and assess cultural fit
- In-person or video interview with the UK Marketing Manager and a member of the HR team to discuss the role in more detail and assess skills and experience
- Final interview with the UK Marketing Director to discuss career aspirations and fit within the team
Key Assessment Areas:
- Marketing skills and experience, with a focus on campaign management, content creation, and social media
- Communication skills, both written and verbal, with an emphasis on clarity, conciseness, and persuasiveness
- Interpersonal skills and cultural fit, with an emphasis on collaboration, adaptability, and a positive attitude
- Problem-solving skills and analytical thinking, with an ability to identify trends, patterns, and insights from data
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role
- Demonstrate your understanding of Capco's business and the financial services industry by conducting research and incorporating relevant insights into your application materials
- Prepare examples of your marketing work, such as social media campaigns, blog posts, or email marketing campaigns, to showcase your skills and experience during the interview
ATS Keywords: Marketing, Campaign Management, Social Media, Content Creation, Thought Leadership, Financial Services, Insurance, Energy, Stakeholder Management, Project Management, Marketing Technologies
ASSUMPTION: Capco's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools, such as Marketo or HubSpot
- Social media management platforms, such as Hootsuite or Buffer
- Content management systems, such as WordPress or Adobe Experience Manager
- Project management tools, such as Asana or Trello
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing automation tools, such as Marketo or HubSpot, would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Capco prioritizes understanding and meeting the unique needs of its clients, delivering tailored solutions that drive business value
- Innovative: Capco fosters a culture of continuous learning and improvement, encouraging employees to challenge the status quo and explore new ideas and approaches
- Collaborative: Capco values teamwork and collaboration, both internally and with clients, to drive successful outcomes and build lasting relationships
Work Style:
- Dynamic and fast-paced: Capco operates in a rapidly evolving industry, requiring employees to be adaptable, proactive, and responsive to change
- Results-driven: Capco prioritizes delivering tangible results and measurable impact for its clients, with a focus on driving business value through innovative technology solutions and strategic consulting services
- Inclusive: Capco fosters an inclusive work environment where employees are encouraged to #BeYourselfAtWork, bringing their unique perspectives and ideas to the table
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator, with the ability to articulate complex ideas clearly and concisely to a diverse range of stakeholders?
- Do you have a proven track record of delivering results and driving business value through innovative marketing campaigns and initiatives?
ASSUMPTION: Capco's culture is built on the principle of #BeYourselfAtWork, fostering an inclusive environment where employees are encouraged to bring their unique perspectives and ideas to the table. Candidates who align with Capco's values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- The Marketing Analyst role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The role may involve collaborating with external agencies and vendors, requiring strong project management and communication skills to ensure successful outcomes
- The role may require occasional travel to Capco's other offices or client sites, with potential for overnight stays
- The role may involve working with sensitive client information, requiring a high level of discretion and confidentiality
ASSUMPTION: While Capco provides a supportive and collaborative work environment, the Marketing Analyst role may present unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Marketing Analyst roles, this position offers the opportunity to work on high-profile campaigns and initiatives, gaining exposure to senior leadership and clients
- Capco's focus on the financial services and energy industries makes this role an attractive opportunity for marketing professionals with experience or interest in these sectors
- Capco's culture of innovation, collaboration, and inclusivity provides a supportive and engaging work environment, with ample opportunities for professional development and growth
ASSUMPTION: Capco's Marketing Analyst role offers a unique combination of challenges, opportunities, and benefits, making it an attractive option for marketing professionals seeking to advance their careers in a dynamic and fast-paced environment.
📝 Sample Projects
- Developing and executing a social media campaign to promote Capco's thought leadership content, increasing brand awareness and engagement among target audiences
- Managing the creation and distribution of marketing materials, including sales collateral, email marketing campaigns, and event materials, to support Capco's business development efforts
- Coordinating and executing a marketing event, such as a webinar or conference, to showcase Capco's expertise and capabilities to potential clients and partners
ASSUMPTION: The Marketing Analyst role offers a diverse range of projects and initiatives, providing opportunities to gain experience in various aspects of marketing and develop a well-rounded skill set.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UK Marketing team, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
- How does Capco support the professional development and growth of its marketing team members, and what opportunities exist for advancement within the organization?
- What are the key challenges facing the UK Marketing team, and how can this role contribute to addressing these issues and driving success?
- How does Capco's culture of innovation and collaboration translate into day-to-day work, and what opportunities exist for me to contribute to this dynamic environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Capco's business and culture. This can help you make an informed decision about the fit between the role and your career aspirations and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Capco Careers Portal
- Tailor your resume and cover letter to highlight your marketing experience, skills, and achievements relevant to this role
- Prepare examples of your marketing work, such as social media campaigns, blog posts, or email marketing campaigns, to showcase your skills and experience during the interview
- Research Capco's business and the financial services industry to demonstrate your understanding and alignment with the organization's mission and values
- Follow up with the Capco HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
