Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: stc

🔹 Location: Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Telecommunications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Leading a team to extract insights from various data sources to drive business growth
• Developing predictive and prescriptive models to enhance customer lifetime value and retention strategies
• Expanding analytics capabilities through advanced use cases based on traditional and big data analytics
• Managing thought capital around an integrated analytics framework for stc
• Addressing the need for various predictive, prescriptive, structured, and unstructured analytics based on business needs

ASSUMPTION: This role requires a strong analytical mindset, leadership skills, and experience in advanced analytics to drive strategic decision-making across multiple lines of business.

📋 Key Responsibilities

✅ Lead a large analytics team to extract valuable insights and potential from stc’s wide set of data across all sources for the benefit of identifying incremental value

✅ Lead expansion of analytics capabilities through advanced use cases based on traditional analytics (EDW, SQL-based) as well as Big Data analytics (Hadoop and Python) cutting across all Mobility products and services and support stc’s B2C growth using both internal and external data.

✅ Manage thought capital around an integrated analytics framework for stc which address functional aspects like customer, risk, communication and value, as well as emerging technology aspects like SNA, machine learning, AI, Contextual Analytics, customer journeys, campaign analytics, DPI & Touchpoint analytics, etc.

✅ Own and develop the strategic analytics agenda across multiple lines of business based on traditional analytics (EDW, SQL-based) to unlock insights and guide the business - from identifying, testing and optimizing new features to broad level strategic direction that is grounded in data evidence and heavy analytical rigor.

✅ Address need of various predictive, prescriptive, structured and unstructured analytics based on needs

✅ Manage the demand for data analysis / analytics across units and prioritize requests to ensure timely delivery to requesting parties.

✅ Conduct detailed portfolio analytics and develop advanced analytics use cases leveraging internal and external data

✅ Leverage operational and customer data to develop a complete view on every individual customer and analyze which customers are the most valuable

✅ Identify how much should be invested in each customer to yield a return within the customer’s lifecycle.

✅ Balance the effort to acquire new customers and the challenge to retain them by analyzing when should be invested in a customer and when it is worth letting them go

✅ Rebalance budget between churners and acquisitions to focus more on retaining existing customers with higher ARPU rather than acquiring new customers with lower ARPU

✅ Assess the tariff migration logic and redesign eligibility to move to different plans by simulating changes in ARPU

ASSUMPTION: This role requires a strong understanding of various analytics techniques and the ability to apply them to drive business growth and strategic decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Management Information Systems or Information Systems

Experience: 0-2 years of experience in running advanced analytics and generating insights

Required Skills:

• Proven experience in leading a team and managing analytics projects
• Strong analytical skills with a focus on data-driven decision-making
• Experience with traditional analytics (EDW, SQL-based) and big data analytics (Hadoop, Python)
• Knowledge of predictive and prescriptive modeling, customer value analytics, and portfolio optimization strategies
• Ability to manage multiple projects and prioritize requests

Preferred Skills:

• Experience with machine learning and AI
• Knowledge of campaign analytics, customer journeys, and touchpoint analytics
• Fluency in Arabic and English

ASSUMPTION: While the role requires a specific degree, relevant experience and skills may be considered in lieu of a formal education in the specified field.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Marketing Analyst with 0-2 years of experience in the Telecommunications industry in Saudi Arabia, the estimated salary range is SAR 12,000 - 18,000 per month (USD 3,200 - 4,800).

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on stc products and services

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: stc operates in the competitive Telecommunications industry in Saudi Arabia, focusing on mobile services, voice services, broadband services, and internet services.

Company Size: stc is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: stc was founded in 1998 and has since grown to become the leading digital champion in the MENA region.

Company Description:

• stc is a forward-focused digital champion focused on innovation and evolution
• The company's purpose is to create and bring greater dimension and richness to people’s personal and professional lives
• stc empowers employees to focus on delivering what’s next through collaborative and agile ways of working, and a culture that is open to fresh ideas

Company Specialties:

• Telecom
• Mobile Services
• Voice Services
• Broadband Services
• Internet Services

Company Website: careers.stc.com.sa

ASSUMPTION: stc's focus on innovation and digital solutions makes it an attractive employer for candidates seeking to work in a forward-thinking environment.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the analytics field.

Reporting Structure: The Marketing Analyst will report directly to the Head of Analytics or a similar role, working closely with various departments to provide data-driven insights and support strategic decision-making.

Work Arrangement: This is an on-site position, requiring the candidate to work from stc's offices in Riyadh, Saudi Arabia.

Growth Opportunities:

• Progression to senior roles within the analytics team or other departments
• Expanding skills and expertise in advanced analytics, machine learning, and AI
• Opportunities to work on high-impact projects and contribute to stc's strategic growth

ASSUMPTION: The Marketing Analyst role offers a strong foundation for a career in analytics, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: stc's offices are modern and well-equipped, providing a comfortable and collaborative work environment.

Office Location(s): King Abdul Aziz Complex, Mursalat, Riyadh, Riyadh, SA, and Imam Saud Ibn Abdulaziz Road, Riyadh, Riyadh 12464, SA

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, offering a mix of traditional and modern culture
• The city is well-connected by public transportation, including buses and the Riyadh Metro
• Riyadh offers a range of recreational activities, shopping centers, and cultural attractions

Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday as weekends. Working hours are typically from 8:00 AM to 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at stc is collaborative and agile, with a focus on empowering employees to deliver innovative solutions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the Head of Analytics or a similar role

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Leadership and team management capabilities
• Communication and presentation skills
• Cultural fit and alignment with stc's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on analytics, data-driven decision-making, and project management
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working at stc
• Prepare examples of your analytical work and be ready to discuss them during the interview

ATS Keywords: Analytics, Data Analysis, Predictive Modeling, Prescriptive Modeling, Customer Value Analytics, Portfolio Optimization, Big Data Analytics, SQL, Hadoop, Python, Machine Learning, AI, Campaign Analytics, Customer Journeys, Touchpoint Analytics, Churn Analysis

ASSUMPTION: The interview process at stc is designed to assess the candidate's technical skills, leadership abilities, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Traditional analytics tools: EDW, SQL-based
• Big data analytics tools: Hadoop, Python
• Machine learning and AI tools: unspecified
• Campaign analytics tools: unspecified
• Customer journeys and touchpoint analytics tools: unspecified

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and experience, as well as the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Agility
• Customer-centricity
• Integrity

Work Style:

• Data-driven decision-making
• Collaborative and cross-functional teamwork
• Agile and adaptable approach to problem-solving
• Focus on delivering results and driving business growth

Self-Assessment Questions:

• Do you have a strong analytical mindset and a proven track record of driving data-driven decision-making?
• Are you comfortable working in a collaborative and agile environment, with a focus on delivering innovative solutions?
• Do you have experience leading a team and managing multiple projects simultaneously?

ASSUMPTION: stc values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to delivering results and driving business growth.

⚠️ Potential Challenges

• Managing a large team and balancing multiple projects and priorities
• Working in a fast-paced and dynamic environment, with a focus on driving continuous improvement and innovation
• Adapting to new tools and technologies as the company's needs evolve
• Developing and maintaining a deep understanding of the telecommunications industry and stc's products and services

ASSUMPTION: The Marketing Analyst role presents unique challenges and opportunities for growth and development within the analytics field.

📈 Similar Roles Comparison

• Compared to other analytics roles, this position focuses more on driving strategic decision-making and less on day-to-day tactical analysis
• This role requires a strong understanding of the telecommunications industry and stc's products and services, unlike some other analytics roles that may be more industry-agnostic
• Career progression in this role may lead to senior analytics positions within the company, with opportunities to specialize in specific areas of interest

ASSUMPTION: While this role shares some similarities with other analytics positions, it also has unique aspects that make it well-suited for candidates interested in driving strategic decision-making and working in the telecommunications industry.

📝 Sample Projects

• Developing a predictive model to identify high-value customers and optimize marketing spend
• Conducting a portfolio analysis to rebalance budget between churners and acquisitions and maximize customer lifetime value
• Analyzing customer journeys and touchpoints to identify opportunities for improvement and enhance customer retention

ASSUMPTION: These sample projects are intended to illustrate the types of analytics work that may be required in this role, but the specific projects and tasks may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the analytics department?
• How does this role contribute to stc's overall strategic goals and growth initiatives?
• What opportunities are there for professional development and growth within the company?
• How does stc support work-life balance for its employees?
• What is the company's approach to innovation and continuous improvement, and how does this role contribute to that effort?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in analytics, data-driven decision-making, and project management
• Write a cover letter that demonstrates your understanding of the role and your enthusiasm for working at stc
• Prepare examples of your analytical work and be ready to discuss them during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.