Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Anaplan

🔹 Location: India (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (India)

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining Anaplan models to support marketing planning and performance analysis.
• Building dashboards for real-time visibility into key marketing metrics, including demand generation and ABM engagement.
• Working cross-functionally with marketing teams to track funnel progression, optimize lead flow, and enhance pipeline visibility.
• Improving and enhancing existing Anaplan models to support marketing's evolving needs, ensuring scalability and accuracy.
• Conducting scenario planning and what-if analysis in Anaplan to support marketing decision-making.
• Automating data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools).
• Developing documentation and best practices for Anaplan use within the marketing organization.
• Partnering with stakeholders to translate business requirements into Anaplan model enhancements.

ASSUMPTION: This role requires a strong understanding of Anaplan modeling and marketing performance metrics. The ideal candidate will have experience working in B2B marketing analytics and be comfortable with data-driven decision-making.

📋 Key Responsibilities

✅ Develop and maintain Anaplan models to support marketing planning, pipeline forecasting, and campaign performance analysis.

✅ Build Anaplan-based dashboards and reports for real-time visibility into key marketing metrics, including demand generation and ABM engagement.

✅ Work cross-functionally with marketing teams to track funnel progression, optimize lead flow, and enhance pipeline visibility.

✅ Improve and enhance existing Anaplan models to support marketing's evolving needs, ensuring scalability and accuracy.

✅ Conduct scenario planning and what-if analysis in Anaplan to support marketing decision-making.

✅ Automate data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools).

✅ Develop documentation and best practices for Anaplan use within the marketing organization.

✅ Partner with stakeholders to translate business requirements into Anaplan model enhancements.

ASSUMPTION: The candidate should be comfortable working with complex data and have strong problem-solving skills to excel in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field.

Experience: 2-4 years of experience in B2B marketing analytics, marketing operations, or a related field.

Required Skills:

• Proven expertise in Anaplan modeling (Anaplan certification is a plus).
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights.
• Experience working with marketing performance metrics, demand generation, ABM, and funnel tracking.
• Proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI).
• Familiarity with Salesforce, Marketo, and other martech tools.
• Strong attention to detail and ability to work in a fast-paced environment.
• Excellent communication skills, with the ability to present findings to both technical and non-technical audiences.

Preferred Skills:

• Fluency in additional languages (e.g., Spanish, French, German, or Mandarin).
• Experience with data visualization tools (e.g., Tableau, Power BI).

ASSUMPTION: Candidates with experience in marketing analytics and a strong understanding of Anaplan modeling will be most successful in this role.

💰 Compensation & Benefits

Salary Range: ₹25-35 lakhs per annum (Estimated based on industry standards for role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities
• Wellness programs and gym reimbursement

Working Hours: Monday-Friday, 9:30 AM - 6:00 PM (with a 1.5-hour lunch break) and flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Mid-size (1,001-5,000 employees)

Founded: 2006

Company Description:

• Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment.
• The platform intelligently surfaces key insights, enabling businesses to make the right decisions, right now.
• Anaplan's connected planning platform helps organizations break down silos and align on common goals, enabling them to plan, execute, and analyze all in one place.

Company Specialties:

• Planning
• Forecasting
• Modeling
• Supply Chain Planning
• Sales Performance Management
• S&OP
• Workforce Planning
• GTM Planning
• Merchandise Financial Planning
• and Integrated Business Planning

Company Website: www.anaplan.com

ASSUMPTION: Anaplan's focus on connected planning and intelligent insights makes it an attractive place to work for individuals interested in driving business impact through data-driven decision-making.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or Director.

Work Arrangement: Remote (India) with flexible work arrangements and occasional on-site collaboration.

Growth Opportunities:

• Potential career progression into senior marketing analytics roles or management positions.
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
• Access to professional development resources and training programs.

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing analytics and data-driven decision-making.

🌍 Location & Work Environment

Office Type: Remote-first with occasional on-site collaboration

Office Location(s): India (Remote)

Geographic Context:

• India is the world's second-most populous country and has a diverse cultural landscape.
• The country is known for its technological advancements and is a significant player in the global IT industry.
• India's time zone is UTC +5:30 (IST).

Work Schedule: Monday-Friday, 9:30 AM - 6:00 PM (with a 1.5-hour lunch break) and flexible work arrangements

ASSUMPTION: Working remotely in India offers unique cultural experiences and the opportunity to collaborate with a diverse team of professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Behavioral interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Technical skills and problem-solving abilities
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Highlight your relevant experience with Anaplan modeling and marketing analytics.
• Tailor your resume to emphasize the required skills and qualifications for this role.
• Prepare for behavioral interview questions that focus on problem-solving, teamwork, and adaptability.
• Practice presenting your thoughts and insights on marketing data and trends.

ATS Keywords: Anaplan, Marketing Analytics, B2B Marketing, Data-driven Decision Making, SQL, Excel, BI Tools, Demand Generation, ABM, Funnel Tracking, Marketing Performance Metrics

ASSUMPTION: Applicants should tailor their resumes and prepare for interviews by focusing on their relevant experience with Anaplan modeling and marketing analytics.

🛠️ Tools & Technologies

• Anaplan
• SQL
• Excel
• BI Tools (e.g., Tableau, Power BI)
• Salesforce
• Marketo
• Other marketing and sales systems

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Data-driven decision-making
• Agile and adaptable
• Collaborative and inclusive
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you approach working with complex data to drive business impact?
• Can you describe a time when you had to adapt to a significant change in your work environment or processes?
• How do you ensure that your work aligns with the broader goals and objectives of the organization?

ASSUMPTION: Candidates should assess their fit with Anaplan's company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to clean and prepare the data.
• The role may involve occasional on-site collaboration, which could disrupt remote work routines.
• Stakeholders may have varying levels of Anaplan expertise, requiring the candidate to provide training and support.
• The fast-paced nature of the role may lead to tight deadlines and high-pressure situations.

ASSUMPTION: Applicants should be prepared to face these potential challenges and have strategies in place to manage them effectively.

📈 Similar Roles Comparison

• This role is similar to a Marketing Data Analyst or a Business Intelligence Analyst, but with a focus on Anaplan modeling and marketing performance metrics.
• Compared to other roles in the industry, this position offers a unique blend of technical and business acumen, with a strong emphasis on data-driven decision-making.
• Career paths for this role may include progression into senior marketing analytics roles or management positions within the organization.

ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role and comparing it to similar positions in the industry.

📝 Sample Projects

• Developing an Anaplan model to forecast marketing-qualified leads for a specific campaign or region.
• Creating a dashboard to track and analyze ABM engagement metrics, enabling real-time optimization of account-based strategies.
• Improving an existing Anaplan model to enhance pipeline visibility and accuracy, leading to better resource allocation and improved sales performance.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to driving business impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and organization's goals?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• How does the company support the professional development and growth of its marketing analytics team members?
• What is the team's approach to collaboration and knowledge-sharing, both within the marketing department and across the organization?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: https://jobs.lever.co/anaplan/546684-and-freelancer/Marketing-Analyst
• Tailor your resume to highlight your relevant experience with Anaplan modeling and marketing analytics.
• Prepare a cover letter emphasizing your enthusiasm for the role and how your skills and experience make you a strong fit.
• If selected for an interview, be prepared to discuss your approach to data analysis, problem-solving, and marketing performance metrics.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.