📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Essity
🔹 Location: Medellín, Antioquia, Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and ensuring the definition, fulfillment, and correct application of brand identity across all sales channels.
- Monitoring and controlling the development of packaging at a regional level, ensuring compliance with brand guidelines and visibility at points of sale.
- Implementing global brand guidelines and architecture, making decisions based on regional needs and consumer insights.
- Collaborating with cross-functional teams and external partners to ensure brand consistency and visibility.
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead and ensure the definition and correct application of brand identity across all sales channels, following the regional brand strategy and business objectives.
✅ Monitor and control the development of packaging at a regional level, ensuring compliance with brand guidelines, legal requirements, and visibility at points of sale.
✅ Implement global brand guidelines and architecture, making decisions based on regional needs and consumer insights.
✅ Collaborate with cross-functional teams and external partners to ensure brand consistency and visibility.
✅ Analyze market trends and consumer behavior to inform brand strategy and improve brand performance.
ASSUMPTION: This role may require occasional travel to attend meetings or events, and the ability to work in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Industrial Design, Advertising, or a related field.
Experience: 1 to 2 years of experience in brand identity, packaging, or a related field.
Required Skills:
- Proficient in Adobe Illustrator and Photoshop.
- Intermediate knowledge of Excel.
- Fluency in English (B2 level).
- Strong communication and presentation skills.
- Ability to work effectively in a team and influence stakeholders.
- Critical thinking and problem-solving skills.
Preferred Skills:
- Experience with brand analytics tools.
- Knowledge of market research methodologies.
- Familiarity with consumer behavior and shopper insights.
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of branding principles and a passion for creating compelling brand experiences.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between COP 3,500,000 and COP 5,000,000 per year, based on industry standards for marketing analysts with 1-2 years of experience in Colombia. This estimate may vary depending on the candidate's qualifications and experience.
Benefits:
- Health insurance and wellness programs.
- Retirement savings plans.
- Employee discounts on Essity products.
- Opportunities for professional development and career growth.
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Essity offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Essity operates in the manufacturing industry, focusing on hygiene and health products. The company is a global leader in its sector, with a strong presence in both developed and emerging markets.
Company Size: Essity is a large corporation with over 10,000 employees worldwide. This size offers applicants the opportunity to work in a structured environment with ample resources and growth opportunities.
Founded: Essity was founded in 1975, with roots tracing back to 1849 through the acquisition of the Swedish company Mölnlycke. The company has a rich history and a strong commitment to sustainability and innovation.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to improving well-being through its wide range of products and solutions.
- The company's mission is to break barriers to well-being by providing innovative, sustainable, and accessible hygiene and health solutions for people at all stages of life.
- Essity's leading global brands, such as TENA and Tork, are trusted by consumers and customers worldwide, and the company is committed to creating a positive impact on society and the environment.
Company Specialties:
- Personal care, including baby care, feminine care, and incontinence care.
- Medical solutions, such as wound care and compression therapy.
- Consumer tissue, including toilet paper, paper towels, and facial tissues.
- Away-from-home tissue, serving businesses and institutions with hygiene and cleaning products.
- Baby diapers and other related products.
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's commitment to sustainability and innovation is a key aspect of its company culture, and candidates should be prepared to discuss their own commitment to these values during the interview process.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for professional growth and development within the marketing function.
Reporting Structure: The Marketing Analyst will report directly to the Regional Brand Manager and collaborate with various cross-functional teams, including marketing, sales, and product development.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or flexible hours as needed. The role may require occasional travel to attend meetings or events.
Growth Opportunities:
- Progression to more senior marketing roles, such as Brand Manager or Marketing Manager.
- Expansion into other functional areas, such as sales, product management, or market research.
- Opportunities to work on international projects or assignments, gaining global experience and exposure.
ASSUMPTION: Essity's large size and global presence offer numerous opportunities for career growth and development, both within the marketing function and across the organization.
🌍 Location & Work Environment
Office Type: Essity's Medellín office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Medellín, Antioquia, Colombia
Geographic Context:
- Medellín is the second-largest city in Colombia, known for its vibrant culture, diverse cuisine, and growing tech industry.
- The city offers a high quality of life, with a mild climate, affordable cost of living, and numerous outdoor activities and attractions.
- Medellín is well-connected by air, with frequent international and domestic flights, making it easy for employees to travel for business or leisure.
Work Schedule: Standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and priorities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview or assessment, which may include a case study or presentation.
Key Assessment Areas:
- Branding and packaging knowledge and experience.
- Communication and presentation skills.
- Problem-solving and critical thinking abilities.
- Cultural fit and alignment with Essity's values and mission.
Application Tips:
- Highlight relevant experience and achievements in branding, packaging, or related fields.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications for this role.
- Prepare examples of your work, such as brand guidelines, packaging designs, or marketing campaigns, to showcase your skills and creativity.
- Research Essity's company culture and values, and be prepared to discuss how your personal values and career goals align with the organization.
ATS Keywords: Brand identity, packaging, marketing analyst, brand guidelines, consumer insights, shopper behavior, Adobe Illustrator, Photoshop, Excel, English (B2 level)
ASSUMPTION: Essity's application process may vary depending on the role and the candidate's qualifications, and the company may use an Applicant Tracking System (ATS) to screen and manage applications.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop)
- Microsoft Office Suite (Excel)
- Brand analytics tools (e.g., Nielsen, Kantar, or other market research platforms)
- Project management and collaboration tools (e.g., Microsoft Teams, Slack, or Asana)
ASSUMPTION: The specific tools and technologies used may vary depending on the role and the candidate's qualifications, and Essity may provide training and support to help employees develop their skills and knowledge in these areas.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Essity encourages creativity, continuous learning, and a growth mindset.
- Sustainability: The company is committed to minimizing its environmental impact and promoting sustainable business practices.
- Collaboration: Essity fosters a culture of teamwork, open communication, and mutual respect.
Work Style:
- Essity values a balance between work and personal life, offering flexible work arrangements and a supportive work environment.
- The company encourages employees to take initiative, be proactive, and contribute to the organization's success.
- Essity promotes a diverse and inclusive work environment, where employees are valued for their unique perspectives and experiences.
Self-Assessment Questions:
- How do your personal values align with Essity's commitment to innovation, sustainability, and collaboration?
- Describe a time when you had to influence a stakeholder or team member to achieve a specific goal. What was the outcome, and what did you learn from the experience?
- How do you balance your work and personal life, and what strategies do you use to maintain a healthy work-life balance?
ASSUMPTION: Essity's company culture is characterized by a strong commitment to innovation, sustainability, and collaboration, and candidates should be prepared to discuss their own commitment to these values during the interview process.
⚠️ Potential Challenges
- The role may require occasional travel, which could disrupt personal or family commitments.
- The fast-paced nature of the role may present challenges in managing time and priorities effectively.
- The role may require working with cross-functional teams and external partners, which could present communication or collaboration challenges.
- The role may require working with sensitive or confidential information, which could present ethical or legal challenges.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development, and Essity provides training and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a stronger emphasis on packaging and brand identity, requiring a higher level of creativity and design skills.
- In the broader marketing landscape, this role is more focused on regional brand management and less on market research or data analysis.
- Career progression in this role may follow a path from marketing analyst to brand manager, with opportunities to specialize in specific product categories or geographic regions.
ASSUMPTION: While this role shares similarities with other marketing analyst positions, its unique focus on packaging and brand identity sets it apart and offers candidates the opportunity to develop specialized skills and expertise.
📝 Sample Projects
- Developing and implementing a regional brand identity strategy for a new product launch.
- Conducting market research to understand consumer behavior and shopper insights in a specific geographic region.
- Collaborating with cross-functional teams to create and execute a packaging redesign project, ensuring compliance with brand guidelines and legal requirements.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and candidates should be prepared to discuss their own experiences and achievements in similar or related projects during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role, and how they may vary depending on the specific brand or product category?
- How does this role collaborate with other marketing functions, such as market research or product management, to ensure brand consistency and visibility?
- What opportunities are there for professional development and growth within the marketing function or across the organization?
- How does Essity support work-life balance, and what resources or programs are available to employees to help them maintain a healthy work-life balance?
- Can you describe the company's approach to sustainability and innovation, and how this role contributes to these efforts?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for professional growth and development. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications for this role.
- Prepare examples of your work, such as brand guidelines, packaging designs, or marketing campaigns, to showcase your skills and creativity.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
