📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Visa
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Optimizing Visa's websites across CEMEA for improved performance
- Collaborating with cross-functional teams to enhance user experience
- Implementing SEO strategies to increase organic ranking
- Managing content creation, localization, and maintenance
- Analyzing website traffic and providing actionable insights
ASSUMPTION: This role requires a balance of technical skills, such as SEO and web analytics, and strong communication skills for effective collaboration with various teams.
📋 Key Responsibilities
✅ Strategic direction and implementation of Visa.com platform across CEMEA
✅ Web maintenance and new content rollout for local Visa.com sites
✅ Support SEO strategy and implementation to improve organic ranking
✅ Platform analytics tracking and reporting to optimize website performance
ASSUMPTION: This role involves a mix of strategic planning, hands-on content management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent relevant working experience
Experience: 2+ years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree
Required Skills:
- Proficient English
- 4+ years of work experience as Web content manager, Web editor
- Demonstrable background in content management and on-page SEO
- Demonstrable experience with CMS systems and web analytics tools
- Basic proficiency with photo editing tools
- Organized, analytical, and detail-oriented
- Proficiency in Adobe Experience Manager
Preferred Skills:
- 3+ years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree
- Ability to work well in a team context and collaborate with diverse markets and cultures
ASSUMPTION: Candidates with a strong background in web content management, SEO, and analytics are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (based on industry standards for a Marketing Analyst role in Kyiv, Ukraine)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts and perks
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: Visa offers competitive compensation and benefits packages for their employees.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 27,000 employees worldwide, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company.
Company Description:
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
- The company offers a range of payment solutions, including credit, debit, prepaid, and cash access
- Visa operates globally, with a presence in over 200 countries and territories
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
Company Website: Visa Careers
ASSUMPTION: Visa's global presence and extensive product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with relevant experience in web content management and SEO.
Reporting Structure: The Marketing Analyst will report to the Global .com team and collaborate with various cross-functional teams, such as Product, Marketing, Merchant Sales, Legal, and Consulting.
Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized positions within the digital payments industry
- Opportunities to work on high-impact projects and gain exposure to diverse teams and markets
- Access to learning and development resources to enhance skills and advance career growth
ASSUMPTION: Visa's large and diverse organization offers numerous growth opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: Visa's Kyiv office is a modern and collaborative workspace, designed to foster innovation and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Kyiv, Ukraine, is the capital and largest city of Ukraine, with a population of over 2.9 million
- The city is known for its historical sites, vibrant culture, and growing tech industry
- Kyiv offers a relatively low cost of living compared to other major European cities
Work Schedule: The standard workweek is Monday to Friday, with flexible hours for hybrid work arrangements.
ASSUMPTION: Kyiv provides a dynamic and culturally rich environment for professionals, with a growing tech industry and a relatively low cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Technical skills in web content management, SEO, and analytics
- Problem-solving and data-driven decision-making abilities
- Communication and collaboration skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
- Research Visa's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Web content management, SEO, Adobe Experience Manager, web analytics, cross-functional collaboration, user experience, content optimization, A/B testing, project management
ASSUMPTION: Visa's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit for the organization.
🛠️ Tools & Technologies
- Adobe Experience Manager
- Google Analytics
- SEMrush or similar SEO tools
- Photo editing tools (e.g., Adobe Photoshop or Adobe CC)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovation
- Collaboration
- Integrity
- Inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach optimizing web content for search engines and users?
- Can you describe a time when you collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and manage multiple projects or tasks simultaneously?
ASSUMPTION: Visa values candidates who demonstrate strong technical skills, a data-driven approach, and a collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with diverse teams and markets across CEMEA
- Adapting to changes in priorities or strategies
- Keeping up with the latest trends and best practices in web content management and SEO
ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role focuses more on regional website management and optimization compared to global or market-specific roles
- Unlike other marketing roles, this position requires a strong technical background in web content management and SEO
- Career progression may involve moving into senior marketing roles or specialized positions within the digital payments industry
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it aligns with their career goals and interests.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Visa.com and implementing recommended changes to improve organic ranking
- Managing the localization and rollout of new content pages across CEMEA, ensuring adherence to brand guidelines and quality standards
- Analyzing website traffic data to identify trends, optimize user journeys, and improve conversion rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Marketing Analyst role at Visa.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Visa in CEMEA?
- Can you describe the team structure and dynamics for this role?
- How does Visa support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Visa foster a culture of collaboration and innovation?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Visa Careers
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
- Research Visa's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
