📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Pencor Services
🔹 Location: Palmerton, Pennsylvania
🔹 Job Type: Hybrid (WFH 3-day Flex Shift: Monday-Friday, 8AM-5PM)
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Gathering, analyzing, and interpreting market data to identify trends and opportunities
- Monitoring market conditions and presenting analysis to leadership
- Collaborating with cross-functional teams to align strategies and achieve business objectives
- Optimizing marketing campaigns and customer segmentation for improved effectiveness
- Conducting competitive analysis and tracking KPIs to inform marketing strategies
ASSUMPTION: This role requires a strong analytical mindset, with a focus on data-driven decision making. Successful candidates will have a proven track record in marketing analytics and a passion for problem-solving.
📋 Key Responsibilities
✅ Data Analysis: Collect, analyze, and interpret data from various sources to identify trends, customer behavior, and market opportunities. Develop and maintain marketing dashboards and reports to track KPIs and campaign performance.
✅ Market Research: Conduct competitive analysis to understand market dynamics and identify areas for differentiation. Monitor industry trends and customer preferences to inform marketing strategies.
✅ Campaign Optimization: Collaborate with the marketing team to optimize digital and offline marketing campaigns. Utilize A/B testing and other analytical techniques to improve campaign effectiveness.
✅ Customer Segmentation: Segment customer data to create targeted marketing campaigns that resonate with specific customer groups. Assist in the development of customer personas for more effective messaging.
✅ ROI Analysis: Calculate and analyze the return on investment (ROI) for marketing initiatives. Provide recommendations for budget allocation based on ROI analysis.
✅ Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to align strategies and achieve business objectives.
✅ Other duties as assigned:
ASSUMPTION: While the role is primarily focused on data analysis and interpretation, effective communication of findings to both technical and non-technical stakeholders is crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field
Experience: Proven experience in marketing analytics or a related role. Work experience within the telecommunications industry is a plus.
Required Skills:
- Proficient in data analysis tools and software, such as Excel, Google Analytics, DOMO, or similar tools
- Strong analytical and problem-solving skills
- Excellent communication skills - oral and written to convey data-driven insights in a clear and actionable manner
Preferred Skills:
- Experience with SQL or other database management systems
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of the telecommunications industry
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools (e.g., Tableau, Power BI) would be beneficial for effectively communicating insights to stakeholders.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a Marketing Analyst with 2-5 years of experience in the Palmerton, PA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8AM-5PM (with a hybrid WFH option)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution. Pencor Services is one of the largest privately owned media companies in the US.
Company Size: 501-1,000 employees. As a mid-sized company, applicants can expect a more personal work environment with opportunities for growth and advancement.
Founded: Pencor Services is a well-established company with a history in the media industry.
Company Description:
- Pencor Services is a leading provider of cable television, internet, and phone services to residential and business customers in the northeastern United States.
- The company is committed to delivering high-quality customer service and innovative products to its customers.
- Pencor Services is an equal opportunity employer and values diversity in its workforce.
Company Specialties:
- Cable Television Services
- Internet Services
- Phone Services
- Customer Service
Company Website: http://www.pencor.com
ASSUMPTION: Pencor Services' focus on customer service and innovation suggests a company culture that values continuous improvement and customer-centricity.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with various cross-functional teams.
Work Arrangement: Hybrid (WFH 3-day Flex Shift: Monday-Friday, 8AM-5PM). This arrangement allows for flexibility while maintaining a strong on-site presence.
Growth Opportunities:
- Progression to a Senior Marketing Analyst or Marketing Manager role
- Expansion into related fields, such as market research or data science
- Cross-functional moves to other departments, such as sales or product development
ASSUMPTION: Given Pencor Services' size and industry, there are likely opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement.
Office Location(s): Palmerton, Pennsylvania
Geographic Context:
- Palmerton is a small city in northeastern Pennsylvania, with a population of approximately 5,500 residents.
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in nearby cities like Allentown and Bethlehem.
- Palmerton is located within the Lehigh Valley region, which has a diverse economy driven by industries such as manufacturing, healthcare, and technology.
Work Schedule: Full-time, Monday-Friday, 8AM-5PM (with a hybrid WFH option). The hybrid work arrangement allows for flexibility while maintaining a consistent work schedule.
ASSUMPTION: The Palmerton location and hybrid work arrangement provide a good balance between work-life integration and on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss job responsibilities, qualifications, and career goals
- Final interview or assessment to evaluate problem-solving skills and analytical thinking
Key Assessment Areas:
- Data analysis and interpretation skills
- Problem-solving abilities and critical thinking
- Communication skills, both written and verbal
- Cultural fit and alignment with Pencor Services' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your proficiency in data analysis tools and software in your application materials
- Prepare for interview questions that assess your analytical thinking, problem-solving skills, and cultural fit
ATS Keywords: Marketing Analyst, Data Analysis, Market Research, Campaign Optimization, Customer Segmentation, ROI Analysis, Collaboration, Problem-Solving Skills, Communication Skills, Data-Driven Decisions, Marketing Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' analytical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Excel
- Google Analytics
- DOMO
- SQL (or other database management systems)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with industry-standard data analysis tools and software is essential for success in this role. Candidates should highlight their proficiency in these tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Continuous improvement
- Collaboration
- Integrity
Work Style:
- Data-driven decision making
- Strong analytical and problem-solving skills
- Effective communication of complex ideas to both technical and non-technical stakeholders
- Ability to work independently and in a team environment
Self-Assessment Questions:
- Do you have a strong passion for data analysis and problem-solving?
- Are you comfortable working with complex data sets and translating insights into actionable recommendations?
- Can you effectively communicate data-driven insights to both technical and non-technical stakeholders?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Pencor Services values candidates who are strong analytical thinkers, effective communicators, and collaborative team players. Successful applicants will demonstrate a strong fit with the company's values and work style.
⚠️ Potential Challenges
- The role may require working with large and complex data sets, which can be time-consuming and challenging
- Effective communication of data-driven insights to non-technical stakeholders can be difficult, requiring strong communication skills and adaptability
- The hybrid work arrangement may present challenges in maintaining a strong on-site presence while also leveraging the flexibility of remote work
- The Palmerton location may have limited access to urban amenities compared to larger cities, which could be a challenge for some applicants
ASSUMPTION: While this role presents several challenges, successful candidates will have the skills and mindset to overcome these obstacles and make a significant impact on the organization.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on collaboration with cross-functional teams and effective communication of data-driven insights
- Industry-specific context: The telecommunications industry is highly competitive, with a focus on customer acquisition, retention, and churn reduction. Successful candidates will have a strong understanding of the industry and its dynamics
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the broader organization. Potential career paths include progression to a Senior Marketing Analyst or Marketing Manager role, expansion into related fields, or cross-functional moves to other departments
ASSUMPTION: While this role shares similarities with other marketing analyst positions, its unique focus on collaboration and effective communication sets it apart in the industry.
📝 Sample Projects
- Conducting a comprehensive analysis of customer churn data to identify trends and develop targeted retention strategies
- Evaluating the effectiveness of marketing campaigns across various channels and making data-driven recommendations for optimization
- Developing customer personas and targeted marketing strategies to improve customer engagement and satisfaction
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Marketing Analyst at Pencor Services might encounter in their day-to-day work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Pencor Services support the professional development and growth of its employees?
- What are the most challenging aspects of working in the telecommunications industry, and how does Pencor Services address these challenges?
ASSUMPTION: These interview questions are designed to assess the cultural fit, team dynamics, and professional development opportunities within Pencor Services, as well as the unique challenges and rewards of working in the telecommunications industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interview questions that assess your analytical thinking, problem-solving skills, and cultural fit
- If selected for an in-person or virtual interview, arrive (or log in) 10-15 minutes early to complete any required paperwork and familiarize yourself with the interview environment
- Follow up with the hiring manager or recruiter within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
