Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: SBA Communications

🔹 Location: São Paulo, SBA Edge – Matriz

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing the company's marketing plan focused on performance and branding
• Monitoring and analyzing paid media campaigns and inbound marketing efforts
• Coordinating activities with external agencies and vendors
• Supervising content creation across various channels and formats
• Collaborating with cross-functional teams to support communication initiatives

ASSUMPTION: This role requires a strong focus on data-driven decision making and cross-functional collaboration to drive marketing success.

📋 Key Responsibilities

✅ Develop and execute the company's marketing plan, focusing on performance and branding

✅ Monitor and analyze paid media campaigns (Google, Meta, etc.) and inbound marketing efforts

✅ Coordinate activities with external agencies and vendors

✅ Supervise content creation across various channels and formats

✅ Track and analyze KPIs, and propose continuous improvements

✅ Support communication initiatives, events, and product launches

✅ Collaborate with Product, Sales, and Customer Success teams

ASSUMPTION: The role may evolve to include additional responsibilities based on the company's growth and changing needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Public Relations, Business Administration, or related fields

Experience: Proven experience in senior marketing analyst roles, with a focus on digital marketing

Required Skills:

• Proficient in marketing analytics tools (Google Analytics, RD Station, etc.)
• Strong data analysis and performance metrics skills
• Intermediate proficiency in Adobe Creative Suite
• Excellent communication, organizational, and proactive skills
• Fluency in Portuguese and English

Preferred Skills:

• Experience in the technology industry
• Advanced proficiency in English

ASSUMPTION: Candidates with relevant experience in digital marketing and a strong analytical mindset are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$ 8,000 - R$ 12,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: SBA Communications is a leading independent owner and operator of wireless communications infrastructure, including towers, buildings, rooftops, distributed antenna systems (DAS), and small cells. They are listed on NASDAQ under the symbol SBAC and are part of the S&P 500.

Company Size: SBA Communications has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: SBA Communications was founded in 1989 and has over 35 years of industry experience and expertise.

Company Description:

• SBA Communications focuses on leasing antenna space on its multi-tenant towers and other structures to wireless service providers
• The company assists wireless service providers and operators in developing their own networks through site acquisition, zoning, construction, and equipment installation
• SBA works with property owners to strategically develop and monetize the wireless infrastructure potential of their real estate assets and currently manages communication site locations on behalf of third-party landlords

Company Specialties:

• Wireless communications infrastructure
• Tower leasing
• Network development
• Real estate asset management

Company Website: http://www.sbasite.com

ASSUMPTION: SBA Communications' focus on wireless infrastructure and partnerships with various wireless service providers make it an attractive employer for marketing professionals interested in the telecommunications industry.

📊 Role Analysis

Career Level: This role is suited for mid-senior level marketing professionals with proven experience in digital marketing and analytics

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including Product, Sales, and Customer Success

Work Arrangement: This is an on-site position, with the possibility of remote work based on project needs and company policies

Growth Opportunities:

• Expanding marketing efforts across new channels and regions
• Developing and leading a team of marketing professionals
• Contributing to the company's strategic decision-making process

ASSUMPTION: The Marketing Analyst role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: The SBA Edge – Matriz office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse dining options, and numerous entertainment venues
• The city is a major financial and economic hub, with a strong focus on technology and innovation
• São Paulo has a tropical savanna climate, with mild winters and warm summers

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs and company policies

ASSUMPTION: The dynamic and collaborative work environment at SBA Communications, combined with the vibrant cultural scene in São Paulo, makes this an attractive opportunity for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Marketing Manager and other team members

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Communication and presentation skills
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant marketing analytics experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of SBA Communications' business and the role's requirements
• Prepare for behavioral and situational interview questions focused on marketing strategy, data analysis, and team collaboration

ATS Keywords: Marketing strategy, digital marketing, performance metrics, cross-functional collaboration, marketing analytics, campaign management, content creation

ASSUMPTION: Applicants should focus on demonstrating their marketing analytics skills and experience, as well as their ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Google Analytics
• RD Station
• Adobe Creative Suite
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Responsibility
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a passion for data-driven decision making?

ASSUMPTION: Candidates who align with SBA Communications' company values and work style are likely to be a good fit for this role and the company culture as a whole.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and priorities simultaneously
• Adapting to a dynamic and fast-paced work environment
• Collaborating effectively with cross-functional teams
• Navigating the complexities of the wireless communications industry

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Analyst or Digital Marketing Manager position in other companies, with a focus on performance metrics and cross-functional collaboration
• However, the wireless communications industry presents unique challenges and opportunities that set this role apart from similar positions in other industries
• Career progression in this role may include advancing to a Marketing Manager or Director of Marketing position within the company

ASSUMPTION: Applicants should research similar roles in the wireless communications industry to better understand the unique aspects of this position and the opportunities it offers for career growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new wireless service provider partnership
• Analyzing customer data to identify trends and opportunities for targeted marketing efforts
• Collaborating with the Product team to create marketing materials for a new product launch

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have contributed to marketing success in their previous roles.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional growth and development of its marketing team members?
• What are the most challenging aspects of working in the wireless communications industry, and how does this role address those challenges?
• How does the company foster collaboration and communication between its marketing and other departments?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the company, and the wireless communications industry, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing analytics experience and skills
• Write a cover letter that demonstrates your understanding of SBA Communications' business and the role's requirements
• Prepare for behavioral and situational interview questions focused on marketing strategy, data analysis, and team collaboration
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.