📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Sandbox VR
🔹 Location: Remote, CAD
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies through data analysis and insights
- Optimizing marketing performance and informing strategic decision-making
- Conducting competitor research and analyzing website behavior
- Configuring and refining data tracking and attribution for marketing efforts
ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on data-driven decision making to enhance marketing campaigns and strategies.
📋 Key Responsibilities
✅ Play a crucial role in driving marketing strategies and initiatives through data analysis and insights
✅ Collect, interpret, and present data related to marketing campaigns, website behavior, demographics, promotions, OKRs, KPIs, and loyalty programs
✅ Optimize marketing performance, identify opportunities for growth, and inform strategic decision-making within the marketing department
✅ Utilize various analytics tools and platforms to gather, organize, and interpret data, such as Google Analytics, CRM, Power BI, Amplitude, Looker Studio, Excel, ad platforms, and Powerpoint
✅ Develop and maintain regular reports and dashboards
✅ Support the development and execution of A/B testing and experiments to optimize marketing campaigns and website performance
✅ Analyze website behavior to identify and suggest UX or CRO improvements
✅ Configure and refine data tracking and attribution for marketing campaigns, website activity, and other marketing efforts
✅ Conduct competitor research to gain insights applicable to marketing optimizations
✅ Extract ad hoc data from data warehouse and other platforms
ASSUMPTION: This role involves a mix of data analysis, reporting, and optimization, with a focus on driving marketing performance and growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Mathematics, or Computer Science preferred
Experience: 4+ years of experience in marketing analysis, data analytics, or similar role
Required Skills:
- Robust analytical skills with the ability to digest large sets of data and provide key insights and recommendations
- Excellent attention to detail and a high level of accuracy in data analysis and reporting
- Knowledge of marketing principles, data science approaches, digital marketing channels, and campaign optimization techniques
- Expert proficiency in Excel, Google Analytics, Google Tag Manager, Power BI, Amplitude, BigQuery, and other analysis tools
- SEO knowledge and proficiency with SQL required
Preferred Skills:
- Background in multi-location or franchising, eCommerce, and entertainment
ASSUMPTION: Candidates should have a strong foundation in data analysis and marketing principles, with proficiency in relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD (Based on industry standards for a Marketing Analyst role with 4+ years of experience in Canada)
Benefits:
- 4% 401k match
- Significant equity grants in a rapidly growing organization
- Robust medical benefits
- Full remote work from any of the currently approved US states
- Monthly internet & phone stipend
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Analyst role with the required experience level in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 501-1,000 employees
Founded: 2016
Company Description:
- Sandbox VR is the future of entertainment, with over 50 global combined retail and franchise locations
- The company offers premium AAA experiences developed in-house and has an exclusive Netflix collaboration
- Sandbox VR has raised over $60M from investors including a16z, Alibaba, Justin Timberlake, Katy Perry, and Kevin Durant
Company Specialties:
- VR
- Virtual Reality
- Hardware
- Retail
- Entertainment
- LBVR
- Location Based Virtual Reality
- Location Based Entertainment
- Esports
- Gaming
- Video Games
- Immersion
- Immersive Experiences
- Events
- Corporate Events
- Team Building
- and Company Outings
Company Website: Sandbox VR
ASSUMPTION: Sandbox VR is a rapidly growing entertainment company with a focus on immersive virtual reality experiences.
📊 Role Analysis
Career Level: Mid-level to Senior Marketing Analyst
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Full-time remote work from any of the currently approved US states
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and campaigns
- Exposure to various aspects of marketing, including strategy, optimization, and analysis
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Remote work environment
Office Location(s): Any of the currently approved US states
Geographic Context:
- Sandbox VR has locations in North America, Asia, and Europe
- The company offers remote work opportunities, allowing for flexibility in location
- The role is based in Canada, with a focus on North American markets
Work Schedule: Standard business hours, with flexible scheduling
ASSUMPTION: This role offers a remote work environment with flexibility in location and scheduling.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the HR team
- Technical interview with the Marketing Director
- Final interview with the Marketing team
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing knowledge and understanding of campaign optimization
- Problem-solving and critical thinking abilities
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing
- Tailor your resume and cover letter to emphasize skills and experiences related to the role
- Prepare examples of data-driven insights and recommendations from previous projects
ATS Keywords: Marketing Analysis, Data Analytics, Google Analytics, Excel, Power BI, A/B Testing, SEO, SQL, Digital Marketing, Campaign Optimization, Ad Platforms, Competitor Research, Data Tracking, UX Improvements, CRO Improvements, Media Mix Modeling
ASSUMPTION: The application process for this role involves multiple interviews, with a focus on assessing data analysis and marketing skills.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Power BI
- Amplitude
- Looker Studio
- Excel
- Ad platforms (Google Ads, Meta Ads Manager, TikTok Ads Manager)
- SQL
- BigQuery
ASSUMPTION: This role requires proficiency in various analytics tools and platforms, with a focus on Google Analytics and Excel.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Fun
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- How do you stay organized and manage your time when working on multiple projects?
- Can you provide an example of a time when you identified a trend or insight that drove a marketing decision?
- How do you approach working with cross-functional teams to achieve common goals?
ASSUMPTION: Sandbox VR values candidates who are data-driven, collaborative, and results-focused, with a strong work ethic and a passion for innovation.
⚠️ Potential Challenges
- Managing and analyzing large datasets efficiently
- Balancing multiple projects and priorities
- Keeping up with industry trends and best practices in marketing and data analysis
- Adapting to a remote work environment and collaborating with team members across different time zones
ASSUMPTION: This role may present challenges related to data management, project prioritization, and remote collaboration.
📈 Similar Roles Comparison
- Compared to other Marketing Analyst roles, this position offers a focus on immersive entertainment and virtual reality experiences
- Sandbox VR's industry-specific context and growth opportunities set it apart from other entertainment providers
- Career paths in this role may lead to senior marketing positions or management roles within the company
ASSUMPTION: This role offers unique opportunities within the immersive entertainment industry, with a focus on virtual reality experiences.
📝 Sample Projects
- Analyzing customer data to identify trends and optimize marketing campaigns
- Conducting A/B tests to improve website conversion rates and user experience
- Developing and maintaining dashboards to track key performance indicators (KPIs) and optimize marketing performance
ASSUMPTION: Sample projects for this role involve data analysis, optimization, and reporting, with a focus on driving marketing performance and growth.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy and company goals?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most challenging aspects of working in a remote environment for this role?
- How does Sandbox VR support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Interview questions should focus on understanding the role's impact on the company, team dynamics, work environment, professional development, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data-driven insights and recommendations from previous projects
- Follow up with the HR team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
