Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: UWorld, LLC

🔹 Location: Coppell, Texas, United States

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Exploring and analyzing data to identify patterns and build models
• Delivering insights that shape business strategies
• Using advanced analytics to enhance marketing strategies and initiatives
• Building predictive models and developing impactful visualizations

ASSUMPTION: The role focuses heavily on data-driven decision-making and requires a strategic understanding of marketing analytics to drive company initiatives.

📋 Key Responsibilities

✅ Collaborate with marketing, product, and business teams to provide data-driven recommendations

✅ Design and implement statistical models to optimize marketing campaigns

✅ Analyze structured and unstructured marketing data for trends and insights

✅ Develop dashboards and visualizations to track marketing KPIs

✅ Execute A/B testing to measure marketing strategy success

✅ Integrate external data sources to improve targeting and personalization

✅ Communicate insights clearly to stakeholders through reports and presentations

✅ Partner with engineering teams to automate data workflows

ASSUMPTION: Responsibilities include both technical data analysis and business-oriented communication, highlighting the need for diverse skills in data science and stakeholder management.

🎯 Required Qualifications

Education: Preferred bachelor's degree in Statistics, Applied Mathematics, or a related field

Experience: Minimum of 7 years in business intelligence, data analysis, or related roles

Required Skills:

• Data Analysis
• Predictive Modeling
• Statistical Analysis
• Marketing Analytics
• Python, SQL, Big Query, Google Analytics, Data Bricks

Preferred Skills:

• Professional certifications in data science or analytics
• Experience leading projects with marketing impact and ROI analysis

ASSUMPTION: The job requires a strong technical background in data science tools and methodologies combined with a strategic understanding of marketing.

💰 Compensation & Benefits

Salary Range: Competitive compensation contingent on experience

Benefits:

• Comprehensive healthcare packaging including medical, vision, dental
• 401(k) retirement plan with 5% employer matching
• Generous paid vacation and holiday schedule

Working Hours: Standard 40-hour workweek with one remote day per week

ASSUMPTION: The benefits package is designed to attract highly skilled analytics professionals, offering flexibility and robust personal development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: E-Learning Providers

Company Size: 501-1,000 employees. This indicates a mid-sized company with substantial resources for projects.

Founded: 2003, providing a well-established presence in the online education industry.

Company Description:

• Develops high-quality educational content for a variety of exams
• Empowers students through comprehensive test preparation resources
• Employs experts across various fields to create exceptional content

Company Specialties:

• Test preparation
• Online test prep
• Score improvement

Company Website: https://www.uworld.com

ASSUMPTION: UWorld is dedicated to educational excellence, providing a stimulating environment for analytics professionals passionate about education.

📊 Role Analysis

Career Level: Mid to senior level, suitable for experienced professionals with a strategic impact role.

Reporting Structure: Likely reports to a marketing manager or director given the strategic importance of the role.

Work Arrangement: Hybrid, with a combination of in-office and remote work to balance flexibility with teamwork.

Growth Opportunities:

• Develop expertise in educational analytics
• Potential to lead high-impact marketing projects
• Opportunities to collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth potential within the marketing team, with opportunities to influence key strategic decisions.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Coppell, Texas; Dallas headquarters

Geographic Context:

• Located in the DFW metropolitan area, a hub for technology and business
• Accessible transportation and amenities
• Opportunities for networking and professional growth in a dynamic region

Work Schedule: Regular business hours with potential flexible work configurations

ASSUMPTION: The company's location offers a vibrant professional environment with a balance of urban amenities.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company's careers portal
• Screening interview with HR
• Technical assessment or data analytics test
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Technical capability and practical application
• Strategic thinking and problem-solving
• Communication skills for stakeholder engagement

Application Tips:

• Highlight data analysis project examples and outcomes
• Demonstrate a strong understanding of marketing analytics tools
• Prepare to discuss how your skills can positively impact UWorld’s strategies

ATS Keywords: Marketing Analyst, Data Analysis, Predictive Modeling, SQL, Google Analytics

ASSUMPTION: The application process prioritizes both technical acumen and strategic insight, seeking candidates who can drive business outcomes.

🛠️ Tools & Technologies

• Python
• SQL
• Google Analytics
• Data Bricks
• Big Query
• Delta Lake
• Microsoft Excel

ASSUMPTION: These technologies are integral to the role, underpinning the data-driven marketing strategies UWorld employs.

👔 Cultural Fit Considerations

Company Values:

• Commitment to educational excellence
• Innovation in online learning
• Focus on student success and accessibility

Work Style:

• Collaborative team environment
• Emphasis on data-driven insights
• Flexibility and creativity encouraged

Self-Assessment Questions:

• Do I enjoy working in a team-oriented, collaborative atmosphere?
• How do I handle analyzing complex datasets?
• Am I motivated by enhancing educational outcomes?

ASSUMPTION: The company's inclusive and educational-focused culture demands a passion for both teamwork and innovation.

⚠️ Potential Challenges

• Navigating complex datasets from multiple sources
• Balancing innovative strategies with established business processes
• Managing multiple high-impact analytics projects simultaneously
• Effectively communicating technical insights to non-technical stakeholders

ASSUMPTION: Candidates must be equipped to handle technical and strategic challenges in a fast-paced environment.

📈 Similar Roles Comparison

• Roles at firms with a heavy focus on education technology may have similar expectations
• Positions in marketing analytics within large corporate settings might offer more structured environments but possibly less innovation
• Jobs in start-ups may offer broader role scope but with less resources and stability compared to UWorld

ASSUMPTION: This role is comparable to data-driven roles in other education-focused and tech-savvy companies.

📝 Sample Projects

• Developing a predictive model for student performance analytics
• Implementing cross-channel marketing optimization strategies
• Creating a user engagement dashboard for educational products

ASSUMPTION: Sample projects highlight the role’s blend of analytical depth and marketing strategy application.

❓ Key Questions to Ask During Interview

• How does the marketing team collaborate with product development at UWorld?
• What is the most significant data challenge your team has faced recently?
• Can you describe an example where analytics directly influenced a critical business decision?
• What data analytics tools does the team currently find most valuable?
• How does UWorld prioritize professional development for its employees?

ASSUMPTION: These questions help candidates understand team dynamics, typical challenges, and the organization's analytics culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant data projects
• Prepare a cover letter addressing the job's key requirements
• Be ready for potential technical assessments
• Research UWorld’s product offerings and company culture thoroughly

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.