📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Algomarketing®
🔹 Location: India (Remote/Hybrid/On-site)
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (India, Poland)
🚀 Job Overview
Key aspects of this role include:
- Measuring and managing marketing funnel performance to improve conversion rates
- Analyzing conversion rates, fallout rates, and other key performance indicators
- Utilizing data analysis techniques to find relationships in the data and identify opportunities for growth
- Developing and delivering data storytelling to communicate findings to stakeholders
- Working with data visualization tools to create compelling visuals and dashboards
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively manage marketing funnel performance and drive growth.
📋 Key Responsibilities
✅ Measure and manage marketing funnel performance to improve conversion rates and identify areas for optimization
✅ Analyze conversion rates through different funnel stages, fallout rates, and other key performance indicators
✅ Utilize data analysis techniques to find relationships in the data, provide new insights, and identify opportunities for growth
✅ Conduct hypothesis testing to identify trends, patterns, and opportunities for improvement
✅ Develop and deliver data storytelling to effectively communicate findings to stakeholders and senior management
✅ Utilize data visualization tools to create compelling visuals and dashboards that provide insights and improve decision-making
✅ Use SQL scripts to extract and manipulate marketing data to enable analysis and reporting
✅ Develop recommendations and actionable insights to improve marketing strategies and tactics
ASSUMPTION: The role may require occasional collaboration with cross-functional teams to gather data and align on strategies.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, statistics, or a related field
Experience: Minimum of 4 years of experience in marketing analytics or business analysis
Required Skills:
- Proficient in SQL
- Experience with Salesforce CRM
- Marketing Analytics experience, ideally with Pardot, Hubspot, or Marketo
- Experience with data visualization tools such as Looker, Data Studio, Tableau, or Power BI
- Excellent communication and data storytelling skills
- Strong organizational and time-management skills
Preferred Skills:
- Experience in B2B marketing
ASSUMPTION: Candidates with a strong background in data analysis and marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £100 - £200 per day (Assumed to be equivalent to £52,000 - £104,000 annually, based on a 5-day workweek)
Benefits:
- Remote work flexibility
- Opportunity to work with a global team of marketing experts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for contract roles in marketing analytics. Benefits may vary depending on the specific contract agreement.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specializing in Marketing Operations and Technology
Company Size: 51-200 employees (Medium-sized company, offering a mix of startup-like agility and mid-size company resources)
Founded: 2017 (Relatively new company with a focus on growth and innovation)
Company Description:
- Algomarketing is a global Marketing operations and technology consultancy empowering Marketers through Algorithmic Marketing
- The company utilizes AI and automation to drive unparalleled impact and maximum returns for its clients
- Algomarketing empowers global Marketing teams at scale, with a team spanning 27 countries, 6 continents, and hundreds of Marketing and Martech experts
Company Specialties:
- Marketing technology
- Marketing artificial intelligence
- Marketing automation
- Marketing data science
- Digital marketing
- Marketing performance optimization
- Extended workforce solutions
- Marketing workforce solutions
- Algorithmic marketing
Company Website: https://www.algomarketing.com/
ASSUMPTION: Algomarketing's focus on algorithmic marketing and data-driven approaches makes it an attractive option for candidates interested in innovative marketing strategies.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reporting into the Growth & Operations team
Work Arrangement: Remote (India, Poland) with flexible hours
Growth Opportunities:
- Potential to work on diverse projects and gain exposure to global marketing teams
- Opportunity to develop skills in data analysis, visualization, and storytelling
- Possibility to advance within the company as it continues to grow and expand
ASSUMPTION: This role offers growth opportunities through exposure to various projects, teams, and markets, as well as the chance to develop and refine data analysis skills.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from one of the company's global offices)
Office Location(s): London, England; Wilmington, Delaware; Singapore; Amsterdam
Geographic Context:
- India: Large, diverse market with a growing economy and significant potential for marketing growth
- Poland: Established market with a strong focus on technology and innovation
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from various time zones
ASSUMPTION: The remote work arrangement allows for greater flexibility and the opportunity to work with a diverse, global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (data analysis and visualization)
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis skills
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit with the company's values and work style
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on data analysis and marketing
- Prepare a strong cover letter demonstrating your understanding of the role and your fit with the company's mission
- Be ready to discuss your approach to data analysis, visualization, and storytelling during the interview
ATS Keywords: Marketing Analytics, SQL, Salesforce CRM, Data Visualization, Data Storytelling, Organizational Skills, Time Management, B2B Marketing
ASSUMPTION: The application process may vary depending on the specific hiring manager and the company's current needs.
🛠️ Tools & Technologies
- SQL
- Salesforce CRM
- Marketing Automation Platforms (Pardot, Hubspot, Marketo)
- Data Visualization Tools (Looker, Data Studio, Tableau, Power BI)
ASSUMPTION: The required tools and technologies may evolve as the company and the role grow and change.
👔 Cultural Fit Considerations
Company Values:
- Data-driven approach
- Innovation and continuous improvement
- Global collaboration and teamwork
Work Style:
- Remote and flexible work arrangements
- Cross-functional collaboration and communication
- Focus on results and impact
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy uncovering insights through analysis?
- Are you comfortable working remotely and collaborating with global teams?
- Do you have a strong work ethic and a focus on delivering results?
ASSUMPTION: Candidates who are comfortable working remotely, have a strong analytical mindset, and are results-driven will be well-suited to Algomarketing's work style and values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex marketing funnels
- Occasional time zone differences when collaborating with global teams
- Keeping up with the latest trends and best practices in marketing analytics
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication with team members.
📈 Similar Roles Comparison
- Unlike traditional marketing analyst roles, this position focuses heavily on data visualization and storytelling to communicate findings to stakeholders
- Algomarketing's emphasis on algorithmic marketing sets it apart from other marketing consultancies
- This role offers the opportunity to work with a diverse, global team and gain exposure to various marketing projects and clients
ASSUMPTION: Candidates should consider the unique aspects of this role and the company's focus on algorithmic marketing when comparing it to other marketing analyst positions.
📝 Sample Projects
- Analyzing and optimizing marketing funnel performance for a global technology client
- Developing a data cube for demand generation to improve targeting and conversion rates
- Creating a dashboard to track and report on key performance indicators for a B2B marketing campaign
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities the marketing analyst may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Algomarketing support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Algomarketing foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics and data analysis
- Prepare for the technical assessment by brushing up on your SQL skills and practicing data visualization and storytelling
- Research Algomarketing's company values and work style to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
