Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: GTE Financial

🔹 Location: Tampa, FL (HQ)

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to support organizational goals
• Crafting compelling content for various marketing channels and assets
• Collaborating with leadership, business units, and third-party vendors
• Proactively researching and recommending marketing initiatives
• Managing projects from start to finish, including defining scope, planning, and execution

ASSUMPTION: This role requires a high level of organization, flexibility, and adaptability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Establish positioning, identify target audiences, and develop marketing and communication plans

✅ Create and manage content for digital, outdoor, print, video, and broadcast marketing channels

✅ Collaborate with leadership, business units, and third-party vendors to ensure accuracy, timely delivery, relevance, and effectiveness

✅ Gather member and market insights to inform marketing strategies and increase conversions

✅ Support the execution and implementation of new products and product enhancements

✅ Apply regulatory and compliance mandatories within all deliverables

ASSUMPTION: This role requires strong communication, analytical, and project management skills to succeed in a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Undergraduate degree required

Experience: 1-2 years of experience in marketing

Required Skills:

• Excellent writing, analytical, and project management skills
• Excellent interpersonal and presentation skills
• Proficient PC skills and ability to learn new software
• Ability to work independently and as part of a team
• Bilingual (English/Spanish) preferred

Preferred Skills:

• Experience with content management systems and/or vendors
• Knowledge of the banking industry and relevant regulations
• Familiarity with project management best practices and methodologies

ASSUMPTION: While not explicitly stated, having experience in the financial services industry or relevant transferable skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level marketing roles in Tampa, FL)

Benefits:

• Insurance Options
• Wellness Programs
• Retirement
• Time Off Plans
• Career Development
• Education Assistance
• Leadership Development
• Professional Designations
• Learning Endeavors

Working Hours: Full-time hours required, with additional hours as necessary to accomplish objectives, goals, and projects. Department hours are Monday-Friday (8:00 am to 5:00 pm).

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Tampa, FL. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 501-1,000 employees

Founded: 1935

Company Description:

• GTE Financial is a not-for-profit financial cooperative owned by its members
• Offers a wide range of financial products and services, including mortgages, auto loans, credit cards, business services, savings and checking accounts, IRAs, insurance services, financial planning, and investments
• Committed to providing exceptional member service and supporting local communities through various philanthropic initiatives

Company Specialties:

• Credit Union
• Financial Services
• Mortgages
• Auto Loans
• Credit Cards
• Business Services
• Savings and Checking Accounts
• IRA's
• Insurance Services
• Financial Planning and Investments
• Youth Accounts
• Health Savings Accounts
• Money Markets

Company Website: http://www.gtefinancial.org

ASSUMPTION: GTE Financial is a not-for-profit credit union focused on providing financial services to its members while also supporting local communities through various initiatives.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various business units and third-party vendors

Work Arrangement: Hybrid (3 office days per week) with the possibility of changing to fully remote or on-site as needed by management

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expanding skills and knowledge through various training and development opportunities
• Potential to work on diverse projects and campaigns across multiple business lines

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to work on a variety of projects and campaigns.

🌍 Location & Work Environment

Office Type: Headquartered in Downtown Tampa, FL, with multiple branch locations throughout the Tampa Bay area

Office Location(s): 711 E Henderson Ave, Tampa, FL 33602

Geographic Context:

• Tampa, FL, is a vibrant city with a growing job market and a cost of living slightly above the national average
• The Tampa Bay area offers a diverse range of cultural attractions, outdoor activities, and entertainment options
• The headquarters is located in the heart of Downtown Tampa, providing easy access to public transportation and nearby amenities

Work Schedule: Full-time hours required, with additional hours as necessary to accomplish objectives, goals, and projects. Department hours are Monday-Friday (8:00 am to 5:00 pm).

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility while maintaining a strong connection to the company's headquarters and culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Background check and onboarding

Key Assessment Areas:

• Communication and presentation skills
• Writing and content creation abilities
• Analytical and problem-solving skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the financial services industry and GTE Financial's mission and values
• Prepare examples of your marketing work, including campaigns, content, and projects, to showcase your skills and accomplishments

ATS Keywords: Marketing, communication, project management, content creation, digital marketing, research, analysis, financial services, credit union, Tampa, FL

ASSUMPTION: The interview process for this role is likely to focus on assessing the candidate's communication, analytical, and project management skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (e.g., WordPress, Drupal)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing tools is required for this role, with additional tools and technologies potentially being used based on the specific needs of the projects and campaigns.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development
• Supportive and inclusive culture

Self-Assessment Questions:

• Do you have strong communication and presentation skills, and can you effectively articulate marketing concepts to various stakeholders?
• Are you comfortable working in a dynamic and fast-paced environment, and can you adapt to changes and re-prioritization as needed?
• Do you have a strong work ethic and a commitment to delivering high-quality work, even under tight deadlines?

ASSUMPTION: GTE Financial values candidates who are member-focused, demonstrate integrity, and exhibit a strong work ethic, as well as those who can thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Adapting to changes in priorities and workload
• Working with regulatory and compliance mandatories within all deliverables
• Balancing on-site and remote work effectively in a hybrid environment

ASSUMPTION: This role may present challenges related to managing multiple projects and stakeholders, adapting to changes, and balancing on-site and remote work in a hybrid environment.

📈 Similar Roles Comparison

• This role is similar to other marketing analyst or specialist positions in the financial services industry, with a focus on developing and executing marketing strategies and campaigns
• GTE Financial is a not-for-profit credit union, which may offer unique opportunities for community involvement and impact compared to for-profit financial institutions
• Career progression in this role may involve moving into senior marketing roles or specializing in specific areas, such as digital marketing or product marketing

ASSUMPTION: This role is similar to other marketing analyst or specialist positions in the financial services industry, with unique opportunities for community involvement and impact at GTE Financial.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new product or service offering
• Creating and managing content for various marketing channels, including digital, outdoor, print, video, and broadcast
• Conducting market research and analysis to inform marketing strategies and increase conversions
• Supporting the execution and implementation of new products and product enhancements

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a marketing analyst or specialist may encounter in this role at GTE Financial.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and projects that this role will be responsible for?
• How does this role collaborate with other business units and third-party vendors to ensure accurate, timely delivery, relevance, and effectiveness?
• What opportunities are there for professional growth and development within the marketing department and the organization as a whole?
• How does GTE Financial support work-life balance for its employees, particularly in a hybrid work arrangement?
• Can you provide an example of a successful marketing campaign that the company has executed recently, and what made it effective?

ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your understanding of the financial services industry and GTE Financial's mission and values
• Prepare examples of your marketing work, including campaigns, content, and projects, to showcase your skills and accomplishments
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
• If selected for an interview, be prepared to discuss your marketing experience, skills, and how you can contribute to the success of GTE Financial's marketing efforts

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.