Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Lassie

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Berlin office with opportunity to work from home)

🚀 Job Overview

Key aspects of this role include:

• Transforming data into actionable insights to drive marketing strategies
• Collaborating with cross-functional teams to optimize marketing performance
• Localizing insights to optimize marketing efforts across different markets
• Championing a unified approach to marketing data

ASSUMPTION: This role requires a balance of technical skills and strong communication to effectively work with various teams and stakeholders.

📋 Key Responsibilities

✅ Build and maintain dashboards to track performance across all marketing channels

✅ Analyze marketing campaign effectiveness and provide actionable recommendations

✅ Partner with Country Managers and Marketing Managers to localize insights and optimize for different markets

✅ Support media buying decisions with CAC & LTV data

✅ Conduct cohort analysis, A/B test evaluations, and funnel performance reviews

✅ Collaborate with Product and Data teams to ensure tracking is consistent and scalable

✅ Champion a unified approach to marketing data by helping define and maintain a single source of truth

✅ Present findings to stakeholders in a clear and efficient way

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong self-management and teamwork skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Statistics, or a related discipline)

Experience: 2+ years of experience in marketing analytics, growth analytics, or similar roles

Required Skills:

• Proficient in tools such as Looker, Tableau, Google Analytics, Amplitude, Excel/Sheets, and SQL
• Experience with attribution modeling, marketing mix analysis, and/or media performance evaluation
• Strong analytical skills and ability to translate complex data into clear, actionable insights
• Excellent communication and collaboration skills

Preferred Skills:

• Experience working with marketing teams across multiple markets

ASSUMPTION: Proficiency in the listed tools and a strong analytical mindset are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on experience level and industry standards for Marketing Analyst roles in Berlin)

Benefits:

• Option stake
• Employee discount
• Flexible, dynamic, and playful company culture
• Opportunity to work with a product and brand that positively impacts customers and the world

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Berlin. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance (Pet Insurance)

Company Size: 51-200 employees (Growing start-up with a strong presence in Sweden, Germany, and France)

Founded: 2020 (Relatively new company with significant growth potential)

Company Description:

• Lassie is the world's first preventive pet insurance company, focusing on providing the best pet insurance solutions
• Committed to ensuring every furry friend gets the care they deserve and providing peace of mind for their owners
• Fast-growing company with a strong company culture and a mission to make the world a better place

Company Specialties:

• Pet insurance
• Preventive care
• Customer-centric approach

Company Website: https://www.lassie.co/

ASSUMPTION: Lassie's focus on preventive pet care sets it apart from traditional pet insurance providers, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Chief Growth Officer

Work Arrangement: Hybrid (Berlin office with opportunity to work from home)

Growth Opportunities:

• Potential to grow within the Marketing department as the company expands
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
• Chance to contribute to Lassie's rapid growth and make a significant impact on the company's success

ASSUMPTION: As a growing start-up, Lassie offers ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (Berlin office with remote work options)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Lassie's office is located in the heart of Berlin, offering easy access to public transportation and various amenities
• The city provides a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Lassie's hybrid work model offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Lassie's values
• Experience with relevant marketing analytics tools and techniques

Application Tips:

• Highlight relevant experience and achievements in marketing analytics
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your analytical thinking and problem-solving skills

ATS Keywords: Marketing Analytics, Growth Analytics, Data Analysis, Looker, Tableau, Google Analytics, Amplitude, Excel, SQL, Attribution Modeling, Marketing Mix Analysis, Media Performance Evaluation, Communication, Collaboration, Curiosity

ASSUMPTION: Lassie's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Looker
• Tableau
• Google Analytics
• Amplitude
• Excel/Sheets
• SQL

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to analyze marketing data and generate insights.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Fun-loving

Work Style:

• Dynamic and flexible
• Results-oriented
• Open and inclusive
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you passionate about pets and their well-being?
• Do you enjoy working collaboratively with cross-functional teams?
• Are you comfortable using data to drive decision-making and inform strategy?

ASSUMPTION: Lassie values candidates who are passionate about pets, data-driven, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Working in a fast-growing start-up environment may require adaptability and the ability to manage changing priorities
• Balancing the need for data-driven decision-making with the need for quick action and iteration
• Managing multiple stakeholders and competing priorities across various marketing channels and markets
• Ensuring data quality and consistency across different sources and platforms

ASSUMPTION: These challenges are inherent to working in a growing start-up and can be overcome with strong communication, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and interpretation to drive strategic decision-making
• Lassie's emphasis on preventive pet care sets it apart from other pet insurance providers, offering unique opportunities for innovation and growth
• As a mid-level role, this position offers opportunities for professional growth and development within the Marketing department and the company as a whole

ASSUMPTION: This role offers a unique blend of analytical and strategic responsibilities, making it an attractive opportunity for candidates interested in data-driven marketing.

📝 Sample Projects

• Developing and maintaining marketing performance dashboards to track key metrics and KPIs
• Conducting A/B tests to optimize marketing campaigns and improve ROI
• Analyzing customer segmentation data to inform targeted marketing strategies
• Evaluating the effectiveness of marketing partnerships and collaborations

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the Marketing Analyst will be expected to perform in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Lassie's overall growth strategy?
• What are the biggest challenges facing the Marketing department in the next 6-12 months?
• How does Lassie support the professional development and growth of its employees?
• What is the company's approach to data governance and ensuring data quality and consistency?
• How does Lassie foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to provide insight into Lassie's company culture, growth plans, and approach to data management, as well as the specific needs and expectations of the Marketing Analyst role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching Lassie's company culture and values, as well as the specific requirements of the Marketing Analyst role
• Follow up with the hiring manager after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.