📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Cirrus Systems, Inc.
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to drive strategic decisions and optimize performance
- Working closely with the Head of Marketing to scale acquisition efforts
- Developing and maintaining marketing dashboards to provide insights
- Optimizing campaigns based on data-driven insights
- Measuring the effectiveness of marketing touchpoints and their impact on the customer journey
ASSUMPTION: This role requires a strong analytical mindset and experience with data analysis tools. It's ideal for someone who enjoys working with data and can translate complex findings into actionable insights.
📋 Key Responsibilities
✅ Collect, analyze, and interpret data from various marketing channels to track campaign performance and overall marketing performance
✅ Develop and maintain marketing dashboards to provide insights into campaign effectiveness and overall marketing performance
✅ Prepare detailed reports on marketing campaign performance, highlighting successes, areas for improvement, and actionable insights
✅ Optimize campaigns based on data-driven insights
✅ Measure the effectiveness of various marketing touchpoints and their impact on the customer journey
✅ Develop models for marketing attribution to accurately assess the contribution of each marketing activity to the overall revenue
✅ Monitor and analyze web traffic using tools such as Google Analytics, identifying areas for improvement
✅ Provide insights on website optimization to drive traffic, engagement, and lead generation
✅ Assist in developing marketing forecasts and budget allocation recommendations based on data trends and historical performance
✅ Analyze spend efficiency across channels and provide insights into optimal budget distribution
ASSUMPTION: This role requires a high level of attention to detail and the ability to spot trends and anomalies in data that can inform marketing strategies.
🎯 Required Qualifications
Education: Bachelor’s degree with a Quantitative major (e.g., math, statistics, economics) required
Experience: 2-5 years of experience in marketing analytics or a related field
Required Skills:
- Strong analytical skills with proficiency in using data analysis tools (e.g., Google Analytics, Excel, Tableau, SQL)
- Ability to analyze large sets of data, identify trends, and provide actionable insights
- Strong attention to detail with the ability to spot trends and anomalies in data
- Highly organized with the ability to manage multiple projects and deadlines simultaneously
- Ability to think critically and solve problems using data-driven approaches
- Strong written and verbal communication skills to convey complex data insights clearly to non-technical stakeholders
- Ability to present findings in a visually compelling and easily digestible format
- Ability to adapt to a fast-paced environment, working both independently and collaboratively with the marketing team
- Willingness to learn new tools and techniques as needed
Preferred Skills:
- Experience with CRM / marketing automation platforms (HubSpot)
- Self-motivated, well-organized, and detail-oriented - looking to jump in and drive impact immediately
ASSUMPTION: While a quantitative degree is required, relevant work experience and a strong portfolio demonstrating analytical skills can also be considered.
💰 Compensation & Benefits
Salary Range: $65,000 - $90,000 per year (Based on experience level and industry standards for marketing analysts in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for marketing analysts in Boston. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital signage and marketing technology
Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)
Founded: 2011 (Over a decade of experience in the industry)
Company Description:
- Cirrus is a technology and digital solutions provider that is changing the industry by making high-quality, high-definition digital signage an affordable solution for customers
- The company offers a complete suite of tools, from indoor and outdoor signage to analytics software and hardware monitoring, providing real-time insights and empowering businesses to make informed decisions on growth
- Cirrus stands out as a team of engineers, sales professionals, creatives, and service experts who continually learn from customers’ challenges, enabling them to maximize their unique on-prem marketing potential
Company Specialties:
- LED Displays
- LED Billboards
- Electronic Message Centers
- Digital Signage
- Outdoor Digital Signage
Company Website: www.cirrusled.com
ASSUMPTION: Cirrus Systems, Inc. is a well-established company in the digital signage industry, offering a mix of experience and innovation in its products and services.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and may have the opportunity to manage junior team members in the future
Work Arrangement: On-site, with flexible hours and the opportunity for remote work
Growth Opportunities:
- Potential to advance to a senior marketing analyst or manager role as the team grows
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
- Chance to collaborate with cross-functional teams, learning from experts in other departments
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing company with a strong focus on data-driven decision making.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Portsmouth, NH (Headquarters) and Boston, MA (Additional Office)
Geographic Context:
- Boston, MA: A vibrant, multicultural city with a strong tech industry and a high cost of living
- Portsmouth, NH: A historic, coastal city with a lower cost of living and a strong sense of community
Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity for remote work
ASSUMPTION: The Boston office offers a dynamic, urban work environment, while the Portsmouth headquarters provides a more laid-back, coastal atmosphere.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Technical interview with the Head of Marketing to assess analytical skills and data analysis experience
- On-site interview with the marketing team to discuss the role, company culture, and career growth opportunities
- Final interview with the CEO or another senior leader to discuss company vision, values, and long-term goals
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication skills and ability to present findings
- Problem-solving skills and ability to think critically
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with data analysis tools and marketing analytics
- Include examples of previous projects or case studies demonstrating your ability to analyze data and drive insights
- Tailor your resume and cover letter to emphasize your quantitative background and relevant skills
- Prepare questions in advance to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Marketing Analytics, Data Analysis, Campaign Optimization, Marketing Performance, Marketing Attribution, Google Analytics, Excel, Tableau, SQL, CRM, Marketing Automation
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring that the selected candidate is well-suited to the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Excel
- Tableau
- SQL
- HubSpot (CRM / Marketing Automation)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing analytics roles.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Individuality: Embracing diversity and encouraging unique perspectives
- Inclusivity: Fostering a welcoming and supportive work environment for all team members
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making decisions based on evidence and quantitative analysis
- Adaptable: Embracing change and continuously learning and improving
Self-Assessment Questions:
- How do you embody the company values of integrity, individuality, and inclusivity in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams, and what steps do you take to ensure that everyone's ideas and perspectives are considered?
ASSUMPTION: Cirrus Systems, Inc. places a strong emphasis on company culture and values, seeking candidates who align with their mission and vision.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities
- Managing multiple projects and stakeholders simultaneously, requiring strong organizational skills and time management
- Dealing with large, complex datasets that may require significant cleaning and preprocessing before analysis
- Communicating complex data insights to non-technical stakeholders, requiring strong written and verbal communication skills
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong analytical skills, effective time management, and clear communication.
📈 Similar Roles Comparison
- Marketing Analyst vs. Business Analyst: Both roles involve data analysis and interpretation, but marketing analysts focus specifically on marketing performance and optimization, while business analysts may have a broader scope, including operational efficiency and strategic decision-making
- Marketing Analyst vs. Data Scientist: Data scientists typically have more advanced technical skills and focus on predictive modeling and machine learning, while marketing analysts focus on descriptive analytics and campaign optimization
- Marketing Analyst vs. Marketing Manager: Marketing managers oversee marketing campaigns and teams, while marketing analysts focus on data-driven insights and performance optimization. Marketing managers may use the insights provided by marketing analysts to inform their strategies
ASSUMPTION: Each role has its unique focus and requirements, but marketing analysts play a crucial role in driving data-driven decision-making across various marketing functions.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing a marketing attribution model to accurately assess the contribution of each marketing activity to overall revenue
- Optimizing website layout and content based on user behavior data to improve engagement and lead generation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact that a marketing analyst can have on driving business growth and improving marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how my time would be allocated across different tasks and projects?
- How does this role collaborate with other departments, such as sales, product, or customer success, to drive business growth?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does Cirrus support the professional development and growth of its marketing analysts, and what opportunities exist for advancement within the team?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your quantitative background and relevant marketing analytics experience
- Prepare for the technical interview by brushing up on your data analysis skills and practicing presenting complex data insights in a clear and concise manner
- Research the company and the role to ask informed questions during the interview and demonstrate your enthusiasm for the opportunity
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
