📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Greater Texas Credit Union
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Analyzing membership data and tracking marketing performance to drive business growth
- Collaborating with internal stakeholders and external partners to enhance member engagement
- Developing and implementing data-driven strategies to optimize marketing efforts
- Creating and utilizing multiple data intelligence tools to assess trends and support campaign tracking
- Providing data-driven insights to support marketing strategy and decision-making
ASSUMPTION: This role requires a strong analytical mindset and proficiency in data analysis tools. The ideal candidate will have experience in a data-driven marketing or analytics role and be comfortable working with complex data sources.
📋 Key Responsibilities
✅ Conduct ongoing analysis of membership data to identify churn patterns, product/service adoption rates, marketing performance, and growth opportunities
✅ Develop and implement ad hoc reports, graphs, visuals, maps, and other data-related materials as needed
✅ Collaborate with marketing teams to share insights, campaign reports, and other relevant data to inform strategy and execution
✅ Monitor competitor marketing strategies and industry trends to provide benchmarking insights
✅ Design and implement A/B tests to measure the effectiveness of marketing campaigns, website optimizations, and digital initiatives
✅ Monitor marketing budgets, track expenses, and analyze the financial performance of marketing initiatives to ensure cost efficiency and strategic resource allocation
✅ Ensure data accuracy, integrity, and compliance with regulatory requirements when handling member and marketing data
ASSUMPTION: This role requires strong analytical, problem-solving, and communication skills. The ideal candidate will be able to translate complex data into actionable insights and effectively communicate those insights to stakeholders.
🎯 Required Qualifications
Education: High School diploma or equivalent
Experience: 4+ years of experience in a data-driven marketing or analytics role
Required Skills:
- Proficiency in data analysis tools such as Google Analytics, CUAnalyst, and Marquis Executrax MCIF
- Strong analytical skills with the ability to translate data into actionable insights
- Knowledge of SEM, SEO, and digital marketing metrics
- Ability to generate clear and compelling reports, visuals, and presentations
- Strong attention to detail and problem-solving skills
- Excellent communication and collaboration abilities
Preferred Skills:
- Experience with Excel, SQL, Tableau, Power BI, or other data visualization tools
- Familiarity with CRM and marketing automation platforms
- Understanding of credit union or financial services marketing
- Experience with psychographic segmentation tools such as Claritas P$ycle
ASSUMPTION: While a bachelor's degree in marketing, business, data analytics, or a related field is not required, it may be beneficial for candidates seeking to advance their careers in this field.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Analyst with 4+ years of experience in the Austin, TX area)
Benefits:
- Medical, Dental, Vision, Life, and AD&D Insurance
- Optional Critical Illness, Accident, and Hospital Indemnity Benefits
- 16 hours of paid volunteer time annually
- Monthly accruals of vacation and sick time, plus several paid holidays
- 401k plan with up to 7% employer match
- Tuition reimbursement
- Access to HQ fitness center and studio
Working Hours: Monday - Friday, with flexibility required for after-hours and occasional weekends for events and projects
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Austin, TX area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 201-500 employees (Mid-size)
Founded: 1952
Company Description:
- Greater Texas Credit Union is a financial cooperative that emphasizes community stewardship, charitable giving, and employee volunteerism through its Greater Good initiative.
- The company offers a wide variety of consumer-oriented banking services to members across the state of Texas.
- Greater Texas Credit Union has been voted a "Top Workplace" multiple times and values its employees by investing in their professional growth and providing job opportunities.
Company Specialties:
- Financial Services
- Loans
- Financial Education
- Banking
- Checking Accounts
- Savings Accounts
Company Website: http://www.gtfcu.org/careers
ASSUMPTION: Greater Texas Credit Union is a well-established financial institution with a strong focus on community involvement and employee development.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: This role reports directly to the SVP of Marketing
Work Arrangement: Hybrid (On-site with flexibility for remote work)
Growth Opportunities:
- Ongoing training and coaching to expand skill set and career potential
- Exposure to cross-functional projects and strategic initiatives that shape the future of the organization
- Opportunities for leadership development and internal career advancement
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing analytics.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple branch locations
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin, Texas is a major metropolitan area with a diverse population and a thriving job market
- The cost of living in Austin is relatively high compared to other cities in Texas
- The city offers a wide range of cultural, recreational, and entertainment options
Work Schedule: Monday - Friday, with flexibility required for after-hours and occasional weekends for events and projects
ASSUMPTION: The hybrid work arrangement allows for some flexibility in work hours, but the role requires on-site presence for certain events and projects.
💼 Interview & Application Insights
Typical Process:
- Recruiter phone screens
- Virtual and/or in-person interviews with the hiring team
- Top candidates present a data project to the hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit with the company and team
Application Tips:
- Highlight relevant data analysis experience and skills in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare a data project presentation to showcase your skills and insights
ATS Keywords: Marketing Analytics, Data Analysis, Google Analytics, SEM, SEO, Campaign Tracking, Marketing Performance, Data Visualization, Psychographic Segmentation, CRM
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics
- CUAnalyst
- Marquis Executrax MCIF
- Claritas P$ycle
- Excel, SQL, Tableau, Power BI (preferred)
- CRM and marketing automation platforms
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role. Candidates should be prepared to demonstrate their skills and experience with these tools during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Community stewardship
- Charitable giving
- Employee volunteerism
- Employee development and growth
- Data-driven decision-making
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Greater Texas Credit Union's commitment to community stewardship and giving back?
- Are you comfortable working in a hybrid environment with flexibility for on-site presence?
- Do you thrive in a collaborative, data-driven work environment focused on continuous improvement?
ASSUMPTION: Greater Texas Credit Union values employees who are committed to community involvement, data-driven decision-making, and continuous improvement.
⚠️ Potential Challenges
- Working with complex data sources and tools may present a learning curve for candidates new to the role
- The hybrid work arrangement may require flexibility for on-site presence during certain events and projects
- The cost of living in Austin, Texas may be higher than in other cities in Texas
- The role may require working after-hours and occasional weekends for events and projects
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for professional growth and development in a supportive and engaging work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing analytics and data-driven decision-making
- Industry-specific context: The banking industry is highly competitive and data-driven, with a strong emphasis on customer engagement and retention
- Career path comparison: This role offers significant growth potential for candidates looking to advance their careers in marketing analytics
ASSUMPTION: This role is unique in its focus on marketing analytics and data-driven decision-making within the banking industry.
📝 Sample Projects
- Analyzing member churn patterns to identify trends and develop targeted retention strategies
- Optimizing marketing campaign performance through A/B testing and data-driven insights
- Developing psychographic segmentation models to enhance member engagement and product adoption
ASSUMPTION: These sample projects illustrate the data-driven and analytical nature of the Marketing Analyst role at Greater Texas Credit Union.
❓ Key Questions to Ask During Interview
- What are the most pressing data analysis challenges facing the marketing team, and how can this role address them?
- How does the marketing team collaborate with other departments to drive business growth and enhance member engagement?
- What opportunities are available for professional development and career advancement within the marketing department?
- How does Greater Texas Credit Union support employee volunteerism and community involvement through its Greater Good initiative?
- What is the typical work-life balance for employees in this role, and how is it supported by the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant data analysis experience and skills
- Write a cover letter that demonstrates your understanding of the role and the company's mission
- Prepare a data project presentation to showcase your skills and insights
- Follow up with the recruiter one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
