Marketing Analyst

📌 Core Information 🔹 Job Title: Marketing Operation Analyst 🔹 Company: Anaplan 🔹 Location: India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 13, 2025 🚀 Job Overview Key aspects of this role include: - Building and maintaining Anaplan models to support marketing performance tracking, demand generation insights, ABM strategies, and funnel progression analysis. - Collaborating cross-functionally with marketing teams to enhance pipeline visibility and optimize lead flow. - Improving existing Anaplan models to support evolving marketing needs and ensure scalability and accuracy. - Conducting scenario planning and what-if analysis in Anaplan to support marketing decision-making. - Automating data flows between Anaplan and other marketing and sales systems. ASSUMPTION: This role requires a strong understanding of Anaplan modeling and B2B marketing analytics. The ideal candidate will have experience working with marketing performance metrics, demand generation, ABM, and funnel tracking. 📋 Key Responsibilities ✅ Develop and maintain Anaplan models to support marketing planning, pipeline forecasting, and campaign performance analysis. ✅ Build Anaplan-based dashboards and reports for real-time visibility into key marketing metrics, including demand generation and ABM engagement. ✅ Work cross-functionally with marketing teams to track funnel progression, optimize lead flow, and enhance pipeline visibility. ✅ Improve and enhance existing Anaplan models to support marketing's evolving needs, ensuring scalability and accuracy. ✅ Conduct scenario planning and what-if analysis in Anaplan to support marketing decision-making. ✅ Automate data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools). ✅ Develop documentation and best practices for Anaplan use within the marketing organization. ✅ Partner with stakeholders to translate business requirements into Anaplan model enhancements. ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field. Experience: - 2-4 years of experience in B2B marketing analytics, marketing operations, or a related field. - Hands-on experience with Anaplan modeling (Anaplan certification is a plus). Required Skills: - Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights. - Experience working with marketing performance metrics, demand generation, ABM, and funnel tracking. - Proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI) is required. - Familiarity with Salesforce, Marketo, and other martech tools is preferred. - Strong attention to detail and ability to work in a fast-paced environment. - Excellent communication skills, with the ability to present findings to both technical and non-technical audiences. Preferred Skills: - Experience with data visualization tools (e.g., Tableau, Power BI). - Knowledge of marketing automation platforms (e.g., Marketo, Pardot, HubSpot). - Familiarity with ABM strategies and tactics. ASSUMPTION: The required and preferred skills listed above are not exhaustive and may evolve based on business needs and the candidate's skills. 💰 Compensation & Benefits Salary Range: INR 800,000 - 1,500,000 per annum (industry standard based on role, experience level, and location) Benefits: - Comprehensive health insurance - Retirement savings plan with company match - Generous paid time off (vacation, sick, and holidays) - Employee stock purchase plan - Professional development opportunities - Flexible work arrangements (remote work options, flexible hours) Working Hours: 40 hours per week, with flexibility for a hybrid or remote work arrangement. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 1,001-5,000 employees Founded: 2006 Company Description: Anaplan is the only scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform intelligently surfaces key insights — so businesses can make the right decisions, right now. Company Specialties: Planning, Forecasting, Modeling, Supply Chain Planning, Sales Performance Management, S&OP, Workforce Planning, GTM Planning, Merchandise Financial Planning, and Integrated Business Planning Company Website: https://www.anaplan.com/ ASSUMPTION: Anaplan is a leading provider of scenario planning and analysis solutions, with a strong focus on collaboration and data-driven decision-making. The company's platform is used by enterprises worldwide to optimize business performance and outpace the competition. 📊 Role Analysis Career Level: Mid-Career Reporting Structure: This role will report directly to the Marketing Operations Manager or a similar role within the marketing organization. Work Arrangement: The role is open to remote work, with a flexible work arrangement that may include a hybrid or on-site component. Growth Opportunities: - Potential career progression into senior marketing operations roles or specialized marketing analytics positions. - Opportunities to gain experience in cross-functional team collaboration and stakeholder management. - Exposure to cutting-edge technology and data-driven decision-making processes. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both technical and soft skills in a dynamic and collaborative work environment. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): 1450 Brickell Ave, Miami, Florida 33131, US (global headquarters) - Additional offices located in San Francisco, Singapore, Paris, London, New York, Minneapolis, Toronto, San Ramon, Abu Dhabi, Jakarta, Manila, Tokyo, Brussels, Frankfurt, and Milan. Geographic Context: - India is the world's second-most populous country, with a diverse cultural landscape and a rapidly growing economy. - The tech industry in India is one of the fastest-growing in the world, with a strong focus on software development and IT services. Work Schedule: Flexible work hours with a focus on results and productivity, rather than strict office hours. ASSUMPTION: The work environment at Anaplan is dynamic and collaborative, with a strong focus on innovation and continuous learning. The company's global presence offers opportunities for international collaboration and exposure to diverse perspectives. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with a member of the HR team. 3. Technical assessment or case study review. 4. In-depth behavioral interviews with hiring managers and team members. 5. Final round interviews with senior leadership. Key Assessment Areas: - Technical skills and Anaplan modeling proficiency. - Analytical problem-solving abilities. - Experience with marketing performance metrics and ABM strategies. - Communication and presentation skills. - Cultural fit and alignment with Anaplan's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability. - Familiarize yourself with Anaplan's platform and its applications in marketing and business planning. - Practice presenting complex data and insights in a clear and concise manner. ATS Keywords: Anaplan, B2B marketing analytics, data management, scenario planning, what-if analysis, SQL, Excel, BI tools, Salesforce, Marketo, attention to detail, communication skills, marketing performance metrics, demand generation, ABM, funnel tracking. ASSUMPTION: The interview process at Anaplan is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment. 🛠️ Tools & Technologies - Anaplan platform - SQL databases - Excel and other spreadsheet software - BI tools (e.g., Tableau, Power BI) - Marketing automation platforms (e.g., Marketo, Pardot, HubSpot) - CRM software (e.g., Salesforce) - Project management tools (e.g., Asana, Jira) ASSUMPTION: The tools and technologies listed above are not exhaustive and may evolve based on business needs and the candidate's skills. 👔 Cultural Fit Considerations Company Values: - Customer-centricity - Innovation - Collaboration - Integrity - Accountability - Results-driven Work Style: - Agile and adaptable - Data-driven and analytical - Collaborative and team-oriented - Results-focused and accountable - Innovative and open to new ideas Self-Assessment Questions: 1. How do you approach working with large and complex datasets to derive meaningful insights? 2. Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal? 3. How do you stay up-to-date with industry trends and best practices in marketing analytics? 4. Can you describe a situation where you had to adapt to a significant change in your work environment or priorities? 5. How do you ensure the accuracy and reliability of data in your analysis and reporting? ASSUMPTION: The self-assessment questions listed above are not exhaustive and may evolve based on the specific needs of the role and the candidate's skills. ⚠️ Potential Challenges 1. Working with large and complex datasets may require significant time and effort to clean and prepare data for analysis. 2. Collaborating with cross-functional teams may present communication and coordination challenges that require strong project management skills. 3. Keeping up with industry trends and best practices in marketing analytics may require continuous learning and professional development. 4. Adapting to a fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured and predictable work environment. 5. Ensuring the accuracy and reliability of data may require rigorous quality control processes and attention to detail. ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the candidate's skills, experiences, and personal preferences. 📈 Similar Roles Comparison 1. Marketing Operations Analyst vs. Marketing Data Analyst: - Both roles focus on data-driven decision-making and require strong analytical skills. - The Marketing Operations Analyst role is more focused on process improvement, tool development, and cross-functional collaboration, while the Marketing Data Analyst role is more focused on data analysis, reporting, and campaign optimization. 2. Marketing Operations Analyst vs. Business Intelligence Analyst: - Both roles require strong analytical skills and experience with data analysis tools. - The Marketing Operations Analyst role is more focused on marketing-specific data and processes, while the Business Intelligence Analyst role is more focused on enterprise-wide data analysis and reporting. 3. Career Path Comparison: - Marketing Operations Analyst: Marketing Operations Manager, Senior Marketing Operations Manager, Director of Marketing Operations. - Business Intelligence Analyst: Senior Business Intelligence Analyst, Manager of Business Intelligence, Director of Business Intelligence. ASSUMPTION: The role comparisons listed above are not exhaustive and may vary depending on the specific needs of the role and the candidate's skills. 📝 Sample Projects 1. Developing an Anaplan model to track and optimize marketing campaign performance for a B2B software company. 2. Collaborating with the sales team to create a sales forecasting model using Anaplan, with a focus on ABM strategies and pipeline visibility. 3. Conducting a comprehensive analysis of marketing funnel performance for an e-commerce retailer, with a focus on identifying bottlenecks and optimizing conversion rates. ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the specific needs of the role and the candidate's skills. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the marketing team currently, and how can this role help address them? 2. How does this role fit into the overall marketing strategy and roadmap for the company? 3. What are the key priorities for the first 30-60-90 days in this role? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the most important qualities and skills for someone to succeed in this role and the broader marketing organization? ASSUMPTION: The key questions to ask during the interview listed above are not exhaustive and may vary depending on the specific needs of the role and the candidate's skills. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability. 4. Familiarize yourself with Anaplan's platform and its applications in marketing and business planning. 5. Practice presenting complex data and insights in a clear and concise manner. 6. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Disclaimer: This job description is for informational purposes only and does not constitute a contract of employment. The employer reserves the right to modify or terminate this job description at any time without notice. The employer will make a reasonable effort to accommodate individuals with disabilities in accordance with applicable laws.