📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Datalab USA
🔹 Location: Germantown, MD
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Liaising between clients and internal teams to manage database marketing programs
- Excellent communication and problem-solving skills to troubleshoot client challenges
- Passion for learning and improving business processes
- Ability to recommend best marketing practices and maintain client task lists
ASSUMPTION: This role requires a high level of adaptability and multitasking, as the Marketing Analyst will need to manage multiple client projects and internal teams simultaneously.
📋 Key Responsibilities
✅ Act as primary point of contact between clients and DataLab’s programming and analytics teams
✅ Coordinate and lead internal and external client team meetings
✅ Professionally and diplomatically resolve difficult issues regarding client concerns
✅ Manage account resources by setting appropriate expectations and delivery timelines
✅ Identify client priorities and maintain the client’s task list
✅ QC, understand, and interpret the client’s marketing campaign results
✅ Define quality checkpoints for final deliverables and review final reports and work products prior to client delivery
✅ Review business requirements with DataLab’s programming and analytics teams and set prioritization and timelines
✅ Act as primary owner of all written documentation delivered to the client
✅ Support client billing and usage reporting
ASSUMPTION: The Marketing Analyst will need to balance client expectations with internal team capabilities and timelines.
🎯 Required Qualifications
Education: Bachelor's degree in Business Analytics, Marketing Analytics, or similar field
Experience: 2-4 years prior customer service experience in a technology setting
Required Skills:
- Outstanding communication, client management, follow-through, problem resolution, and interpersonal skills
- Strong aptitude for technology and understanding/interest in direct marketing practices
- Excellent documentation and organization skills
- Excellent problem-solving skills, a highly developed sense of curiosity, and a passion for learning
- Ability to communicate in a clear, concise, and understandable manner via email, phone, and in person
- Ability to lead requirement discovery sessions with client, understand and document client business process flows, and provide advice and instruction to clients/users
- Knowledge of SQL and prior direct marketing experience a plus
- Demonstrated ability to work in a team environment
Preferred Skills:
- Familiarity with data analysis tools and techniques
- Experience in a similar role or industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of client communication and the location of the company headquarters.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year
Benefits:
- Health, Dental, and Vision Plans
- Employee Assistance Program (EAP)
- 401(k) Retirement Savings Plan
- Paid Time Off
- Company Holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as years of relevant experience, qualifications, skill level, competencies, and the scope and responsibilities of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on database marketing and analytics
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 1979, with over four decades of experience in the industry
Company Description:
- DataLab USA is an analytics-driven award-winning database marketing services company
- Focuses on optimizing multichannel direct marketing solutions for Fortune 500 companies
- Offers services in data analytics, sourcing, processing, and digital services
Company Specialties:
- Data Analysis
- Data Sourcing
- Data Processing
- Digital Marketing
- Addressable Marketing
- Predictive Modeling
- Data Mining
- Data Warehousing
- Strategic Consultation and Program Optimization
- Marketing Technology
- Data Science
- Marketing Analytics
- Marketing Strategy
- Analytics
- Big Data
- Data Optimization
- Direct Marketing
- Database Marketing
- Databases
- B2C
Company Website: http://www.datalabusa.com
ASSUMPTION: Datalab USA's extensive industry experience and comprehensive service offerings make it a strong choice for applicants seeking a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Marketing Analyst will report directly to the Client Services Manager and work closely with internal programming and analytics teams, as well as external clients
Work Arrangement: On-site, with the possibility of occasional onsite meetings with clients
Growth Opportunities:
- Potential career progression into senior roles within the Client Services or Analytics teams
- Opportunities to develop expertise in specific areas of database marketing or analytics
- Possibility of taking on more responsibilities and managing a team in the future
ASSUMPTION: The Marketing Analyst role offers a clear path for career growth and development within the company, as well as opportunities to learn and apply new skills in the dynamic field of database marketing.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): 20261 Goldenrod Lane, Germantown, MD 20876, US and 13005 Lowell Blvd., Broomfield, CO 80020, US
Geographic Context:
- Germantown, MD is a suburb of Washington, D.C., with a population of approximately 90,000 people
- The area offers a mix of urban and suburban living, with easy access to major highways and public transportation
- Germantown is home to a diverse range of industries, including technology, healthcare, and government
Work Schedule: Standard full-time work hours, with the possibility of occasional overtime or flexible scheduling to accommodate client needs
ASSUMPTION: The Germantown, MD location offers a convenient and accessible work environment for applicants, with opportunities for professional growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Client Services Manager and a member of the Analytics team
- Final interview with the Director of Client Services
- Background check and drug test
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Client management and relationship-building abilities
- Technical proficiency in relevant software and tools
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on customer service, communication, and problem-solving
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for database marketing
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work in a team environment
ATS Keywords: Marketing Analyst, Client Management, Database Marketing, Direct Marketing, Problem Solving, Communication, Customer Service, Teamwork, SQL, Data Analysis
ASSUMPTION: Applicants should focus on demonstrating their strong communication, problem-solving, and client management skills throughout the application and interview process.
🛠️ Tools & Technologies
- SQL
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
- Collaboration and communication platforms (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The Marketing Analyst will need to be proficient in using relevant data analysis and project management tools to effectively manage client projects and internal teams.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Innovative
- Collaborative
- Data-driven
- Results-oriented
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focused on continuous learning and improvement
- Adaptable and responsive to client needs
Self-Assessment Questions:
- Do you have a proven track record of managing client relationships and resolving complex issues?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you have a strong passion for learning and applying new skills in the field of database marketing?
ASSUMPTION: Applicants should assess their fit with Datalab USA's company values and work style, as well as their ability to thrive in a fast-paced, client-focused environment.
⚠️ Potential Challenges
- Managing multiple client projects and internal teams simultaneously
- Balancing client expectations with internal team capabilities and timelines
- Keeping up with the latest trends and best practices in database marketing and analytics
- Occasional onsite meetings with clients, which may require travel
ASSUMPTION: The Marketing Analyst role presents unique challenges that require strong organizational skills, adaptability, and a client-focused mindset.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on client management and communication skills
- Unlike some roles in the industry, this position requires a bachelor's degree in a relevant field and 2-4 years of prior customer service experience in a technology setting
- Career progression in this role may lead to senior roles within the Client Services or Analytics teams, with opportunities to specialize in specific areas of database marketing or analytics
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing analyst positions in the industry.
📝 Sample Projects
- Developing and implementing a new client onboarding process to improve efficiency and client satisfaction
- Analyzing client marketing campaign results to identify trends and optimize performance
- Collaborating with internal teams to develop and deliver customized marketing solutions for clients
ASSUMPTION: The Marketing Analyst will have the opportunity to work on a variety of projects that contribute to the success of the company and its clients.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of the Marketing Analyst role, and how can I best prepare for them?
- How does Datalab USA support the professional development and growth of its Marketing Analysts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Datalab USA measure the success of its Marketing Analysts, and what are the key performance indicators for this role?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in customer service, communication, and problem-solving
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for database marketing
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and ability to work in a team environment
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
