Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Despegar

🔹 Location: Buenos Aires, Argentina

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating promotional materials such as brochures, catalogs, and social media graphics
• Designing campaigns for the company's website and email marketing
• Collaborating with marketing and sales teams to ensure materials align with company objectives
• Staying up-to-date with design trends and applying them to projects

ASSUMPTION: This role requires a strong focus on visual storytelling and the ability to work well within a team to ensure consistent branding across all marketing channels.

📋 Key Responsibilities

✅ Create follets, catálogos, pósters, and other promotional materials for services

✅ Design campaigns for the platform hoteldo.com and update the website

✅ Design images and graphics for social media publications

✅ Create designs for email marketing campaigns

✅ Design or update logotipos and elements of identity visual de la marca

✅ Create announcements for online advertising campaigns

✅ Follow design trends and apply them to projects

✅ Collaborate with marketing and sales teams to ensure materials are effective and aligned with company objectives

✅ Manage archives and visual resources for internal and external use

ASSUMPTION: This role requires strong communication skills and the ability to work well within a team to ensure consistent branding across all marketing channels.

🎯 Required Qualifications

Education: Degree in graphic design or visual communication

Experience: Previous experience with graphic design and pieces gráficas

Required Skills:

• Proficient in Photoshop and Adobe Illustrator
• Knowledge in creation of videos and audiovisual materials

Preferred Skills:

• Experience with social media management tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the location and language used in the job description.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Argentina is typically between ARS 60,000 - ARS 100,000 per month, depending on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on travel services

Working Hours: Full-time position, with standard office hours Monday through Friday

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Despegar is a leading Travel Technology Company, committed to technological development since 1999, with the goal to create enriching travel experiences.

Company Size: Despegar has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: Despegar was founded in 1999 and has since expanded its presence to 19 countries and 9 brands.

Company Description:

• Despegar is the leading travel technology company in Latin America, offering a comprehensive catalog of travel services through its B2C, B2B, and White Label offerings.
• The company operates in the global $2 trillion travel market, with a primary focus on the $150 billion Latin American market.
• Despegar is committed to social responsibility, working on mitigating environmental impact and implementing inclusion programs across its operations in the region.

Company Specialties:

• Travel technology
• IT
• Machine Learning
• Internet
• E-commerce
• Digital
• Travel
• Experiences
• App
• Data science
• Flight
• Artificial intelligence

Company Website: https://www.despegar.com

ASSUMPTION: Despegar's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry and its applications in travel.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in graphic design or a related field.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager.

Work Arrangement: This is an on-site position, requiring the candidate to work from Despegar's office in Buenos Aires, Argentina.

Growth Opportunities:

• As Despegar continues to grow, there may be opportunities for the Marketing Analyst to take on more responsibilities or move into a different role within the company.
• The company's focus on continuous learning and innovation may provide opportunities for professional development and skill-building.

ASSUMPTION: Given Despegar's size and growth potential, there may be opportunities for career advancement within the company for individuals who demonstrate strong performance and a commitment to learning and growth.

🌍 Location & Work Environment

Office Type: Despegar's office in Buenos Aires is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Despegar's main office is located in Buenos Aires, Argentina.

Geographic Context:

• Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Buenos Aires is a major hub for the travel and tourism industry in Latin America.

Work Schedule: The Marketing Analyst will work standard office hours, Monday through Friday, with occasional flexibility for project deadlines.

ASSUMPTION: While Despegar's office environment is collaborative and modern, the Marketing Analyst should be prepared to work in a fast-paced, dynamic environment with tight deadlines and multiple projects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Portfolio review and presentation

Key Assessment Areas:

• Portfolio and design skills
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight your graphic design skills and experience with relevant tools such as Photoshop and Adobe Illustrator.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
• Be prepared to discuss your design process and the thought behind your portfolio pieces during the interview.

ATS Keywords: Graphic Design, Visual Communication, Photoshop, Adobe Illustrator, Video Creation, Social Media, Email Marketing, Brand Identity, Campaign Design, Trend Analysis, Team Collaboration, Resource Management

ASSUMPTION: Despegar's application process is likely to be competitive, with a focus on finding candidates with strong design skills and a passion for travel and technology.

🛠️ Tools & Technologies

• Photoshop
• Adobe Illustrator
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: While not explicitly stated, the Marketing Analyst should be comfortable using industry-standard design tools and platforms, as well as learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity

Work Style:

• Collaborative
• Fast-paced
• Creative

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you passionate about travel and technology?
• Do you have a strong attention to detail and a commitment to quality?

ASSUMPTION: Despegar's company culture is likely to be dynamic, innovative, and collaborative, with a strong focus on customer service and continuous improvement.

⚠️ Potential Challenges

• Meeting tight deadlines for multiple projects
• Working in a fast-paced, dynamic environment
• Adapting to changes in the travel industry and market trends
• Collaborating effectively with cross-functional teams

ASSUMPTION: The Marketing Analyst should be prepared to work in a fast-paced, dynamic environment with tight deadlines and multiple projects, and be able to adapt to changes in the travel industry and market trends.

📈 Similar Roles Comparison

• Compared to other graphic design roles, this position places a strong emphasis on collaboration and working within a team to ensure consistent branding across all marketing channels.
• As a travel technology company, Despegar's focus on innovation and continuous learning may provide unique opportunities for professional development and growth.
• This role may offer opportunities for career advancement within the company for individuals who demonstrate strong performance and a commitment to learning and growth.

ASSUMPTION: While this role shares similarities with other graphic design positions, Despegar's focus on travel technology and innovation may provide unique opportunities for professional development and growth.

📝 Sample Projects

• Designing a social media campaign to promote a new travel destination
• Creating a brochure for a travel package, including images, graphics, and text
• Designing an email marketing campaign to promote a limited-time offer on flights

ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for in this role, but the specific projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the company?
• How does Despegar support work-life balance for its employees?

ASSUMPTION: These questions are intended to help applicants better understand the role and the company, and to demonstrate their interest in and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your graphic design skills and experience with relevant tools such as Photoshop and Adobe Illustrator.
• Prepare a cover letter that explains your interest in the role and how your skills and experience make you a strong fit for the position.
• Be prepared to discuss your design process and the thought behind your portfolio pieces during the interview.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.