Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Alfred Kärcher SE & Co. KG

🔹 Location: Santiago, Región Metropolitana, Chile

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Contributing to the profitable and sustainable growth of the Kärcher brand in Chile
• Analyzing the market and local competitors to identify market shares and price corridors
• Conducting data analysis and building indicators
• Analyzing product lifecycles and defining initiatives to improve low-rotation products
• Managing the local product portfolio and controlling the marketing budget

ASSUMPTION: This role requires a strong understanding of the Chilean market and local competitors, as well as proficiency in data analysis and marketing strategies.

📋 Key Responsibilities

✅ Contribute to the growth of the Kärcher brand in Chile through market analysis and competitor identification

✅ Analyze market data and build indicators to support decision-making

✅ Analyze product lifecycles and define initiatives to improve low-rotation products

✅ Manage the local product portfolio in line with regional strategy

✅ Control the marketing budget and ensure monthly alignment with annual budget

ASSUMPTION: The role may require occasional collaboration with regional teams to align local strategies with global objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on market analysis and product lifecycle management

Required Skills:

• Proven experience in consumer products and power tools industries
• Strong analytical skills and proficiency in data analysis tools
• Familiarity with digital marketing strategies
• Excellent communication and presentation skills in Spanish

Preferred Skills:

• Fluency in English
• Experience working in a multinational environment

ASSUMPTION: Candidates with experience in the cleaning technology industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Santiago, the estimated salary range is CLP 3,500,000 - CLP 5,000,000 per year (USD 4,500 - USD 6,500).

Benefits:

• Spectacular work environment
• Competitive salary
• Professional development and international interaction
• Supplementary insurance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Alfred Kärcher SE & Co. KG is a global leader in cleaning technology, with a strong presence in the industrial machinery manufacturing sector.

Company Size: With over 10,000 employees worldwide, Kärcher offers a large and diverse work environment for employees.

Founded: Kärcher was founded in 1935 and has since grown into a family-owned enterprise with a strong global footprint.

Company Description:

• Kärcher offers a wide range of innovative cleaning solutions, including pressure washers, vacuums, and steam cleaners
• The company is committed to providing exceptional customer service and support
• Kärcher fosters a dynamic and collaborative work environment, encouraging employees to grow both personally and professionally

Company Specialties:

• Pressure washers
• Vacuums and steam cleaners
• Home and garden pumps
• Sweepers and floor scrubbers
• Vehicle washes

Company Website: http://www.kaercher.com

ASSUMPTION: Kärcher's extensive product portfolio and global presence offer employees diverse career opportunities and exposure to international markets.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales and product management.

Work Arrangement: This is an on-site position, requiring the candidate to work from Kärcher's office in Santiago.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into regional or global marketing positions
• Potential to specialize in specific product categories or market segments

ASSUMPTION: Kärcher's global presence and diverse product portfolio provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Kärcher's Santiago office is a modern and collaborative workspace, fostering innovation and creativity.

Office Location(s): Alfred-Karcher-Strasse 28, Winnenden, BW 71364, DE

Geographic Context:

• Santiago is the capital and largest city of Chile, offering a vibrant cultural scene and diverse entertainment options
• The city's mild Mediterranean climate and high quality of life make it an attractive destination for professionals
• Santiago is a major economic hub, with a strong focus on industries such as finance, technology, and services

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Kärcher's Santiago office is dynamic and collaborative, with a strong emphasis on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interviews with senior management

Key Assessment Areas:

• Market analysis and competitor identification skills
• Data analysis and presentation abilities
• Cultural fit and alignment with Kärcher's values
• Problem-solving skills and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your proficiency in data analysis and market research through examples or case studies
• Showcase your understanding of the cleaning technology industry and Kärcher's product portfolio

ATS Keywords: Market analysis, competitor identification, data analysis, product lifecycle management, marketing strategy, cleaning technology, consumer products, power tools

ASSUMPTION: Kärcher's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Data analysis tools (e.g., SQL, Python, R)
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates should be proficient in using data analysis tools and marketing automation platforms to effectively perform their job duties.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and exceptional service
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have experience working in a multinational environment?
• Are you comfortable working in a dynamic and fast-paced work environment?
• Do you possess strong analytical skills and proficiency in data analysis tools?

ASSUMPTION: Kärcher's company culture values innovation, customer focus, and collaboration, making it an attractive workplace for candidates with complementary skills and work styles.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require strong adaptability and time management skills
• Candidates may need to familiarize themselves with Kärcher's extensive product portfolio and industry-specific terminology
• The role may require occasional travel to regional offices or industry events
• Santiago's high cost of living may pose financial challenges for some candidates

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow within the organization.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position offers a unique opportunity to work in the cleaning technology industry and contribute to a global brand
• Kärcher's extensive product portfolio and global presence provide ample opportunities for career growth and development
• This role may require more industry-specific knowledge and experience than similar positions in other industries

ASSUMPTION: Candidates with experience in the cleaning technology industry or related fields may find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Conducting a comprehensive market analysis and competitor identification for a new product launch in the Chilean market
• Developing and implementing a digital marketing strategy to improve brand awareness and customer engagement
• Analyzing product lifecycle data to identify opportunities for product improvement and cost savings

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Analyst may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and product management?
• What opportunities are there for professional growth and development within the company?
• How does Kärcher support work-life balance for its employees?
• What are the most challenging aspects of working in the cleaning technology industry, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples or case studies demonstrating your proficiency in data analysis and market research
• Follow up with the hiring manager, Renee, after one week to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.