📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Yolo Federal Credit Union
🔹 Location: Woodland, California, United States
🔹 Job Type: Full-time
🔹 Category: Banking
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategies using data and insights
- Managing digital marketing campaigns and analyzing results
- Collaborating with cross-functional teams to achieve corporate goals
- Developing and executing website and digital marketing strategies
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate complex data into actionable strategies.
📋 Key Responsibilities
✅ Integrate digital marketing initiatives into overall campaigns
✅ Coordinate implementation of digital marketing programs (SEO, digital display ads, paid search)
✅ Oversee website content and develop website and digital marketing strategies
✅ Analyze campaign results, KPIs, and make strategy recommendations
✅ Independently manage marketing strategies to meet corporate goals and initiatives
✅ Provide ongoing digital media metric and brand management reports
✅ Maintain knowledge of marketing data mining functions and produce timely and accurate information
✅ Assist in the establishment of marketing plans and programs to ensure share of market, growth, and expansion of products and services, and profitability
✅ Act as a key resource to support market research efforts
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: BS/BA degree in Business, Marketing, or related field
Experience: At least 2 years of relevant marketing analysis experience
Required Skills:
- Strong analytical and organizational skills
- Excellent verbal and written communication skills
- Strong appreciation for metrics-driven marketing programs
- Basic knowledge of analytical software (MCIF) is desirable
Preferred Skills:
- Experience working with financial products in a credit union or other financial institution
- Social media metric software and Google Analytics experience (AdWords or Tag Manager) or Google Academy Certification
- Proficiency in handling paid social campaigns
ASSUMPTION: Candidates with a background in financial services or marketing agencies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Analyst with 2-5 years of experience in the banking sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on serving the local community
Company Size: 51-200 employees, providing a mid-sized company culture with opportunities for growth and collaboration
Founded: 1954, with a rich history of serving the Yolo County community
Company Description:
- Dedicated to serving the banking needs of members, their families, and everyone living, working, or attending school in Yolo County
- Mission is to help members achieve financial success and build wealth
- Voted "1 Best Credit Union in Yolo County" for 17 years in a row and "Best Credit Union to work for" in a national survey
Company Specialties:
- Mortgage Loans
- Business Loans
- Banking Services
- Investment Services
- Auto Loans
- Personal Loans
- Insurance Services
- HELOC
Company Website: http://www.yolofcu.org
ASSUMPTION: Yolo Federal Credit Union places a strong emphasis on community involvement and member satisfaction.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing team members or interns
Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Advancement to a Senior Marketing Analyst or Marketing Manager role
- Expansion of responsibilities to include team leadership or project management
- Cross-training opportunities in other departments, such as lending or member services
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and take on more responsibility over time.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code
Office Location(s): Woodland, CA (266 W. Main Street), West Sacramento, CA (2240 Lake Washington Blvd), Woodland, CA (465 Pioneer Ave), Davis, CA (501 G Street), Winters, CA (168 East Grant Avenue)
Geographic Context:
- Woodland, CA: A small city in Yolo County with a population of approximately 60,000
- Yolo County: Known for its agricultural industry and close proximity to Sacramento
- Northern California: Offers a mild Mediterranean climate, diverse culture, and numerous recreational opportunities
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work for events or campaigns
ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and member satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager and/or other team members
- Final interview with the Marketing Manager and/or a senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Marketing knowledge and industry trends
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the banking industry and marketing trends
- Prepare examples of your analytical work and how you've used data to drive marketing strategies
- Show enthusiasm for the company's mission and commitment to member satisfaction
ATS Keywords: Marketing Analysis, Digital Marketing, SEO, Campaign Management, Audience Segmentation, Google Analytics, Social Media Metrics, Project Management, Communication Skills, Problem Solving, Microsoft Office, Data Mining, Market Research, Lead Generation, Brand Management
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Google Analytics
- Social media metric software (e.g., Hootsuite, Sprout Social)
- Marketing data mining software (e.g., MCIF)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is preferred, but training may be provided for the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Ownership of member requests
- Genuine relationships with members
- Commitment to community prosperity
- Integrity in every interaction
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Member-focused and service-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to drive marketing strategies?
- Do you have a strong commitment to member satisfaction and community involvement?
ASSUMPTION: Candidates who align with the company's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with large datasets and complex analytics tools
- Adapting to changes in marketing strategies or priorities
- Occasional weekend or evening work for events or campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Marketing Analyst vs. Marketing Coordinator: The Marketing Analyst role focuses more on data analysis and strategy, while the Marketing Coordinator role involves more tactical execution and event planning
- Banking vs. other industries: Marketing in the banking industry requires a strong understanding of financial products and regulations, as well as a focus on member satisfaction and community involvement
- Career path: This role can lead to advancement in marketing, such as Senior Marketing Analyst or Marketing Manager, or to other areas of the business, such as lending or member services
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or companies.
📝 Sample Projects
- Analyzing campaign performance data to optimize future marketing strategies
- Developing and executing a targeted social media campaign to increase brand awareness
- Collaborating with the lending team to create and implement a cross-selling campaign for members
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as lending or member services?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical work and how you've used data to drive marketing strategies
- Show enthusiasm for the company's mission and commitment to member satisfaction
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
