📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Abbott
🔹 Location: Quito, Pichincha, Ecuador
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the brand manager in designing, developing, and executing market plans and new products for the portfolio.
- Planning, controlling, and executing brand marketing strategies through the implementation and execution of the brand plan and optimal budget execution.
- Analyzing and controlling brand investment and its optimal execution in advertising, sales support, sampling according to investment plan.
- Supporting the development, design, approvals of all types of consumer and HCP materials, working close with brand manager, agencies, regulatory, and medical areas to assure materials are according to brand strategies.
ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork, with a focus on driving brand growth and market share.
📋 Key Responsibilities
✅ Supporting the design, development, and execution of the market plan and new products for the portfolio.
✅ Supporting planning, control, and execution of brand marketing strategies through the implementation and execution of the brand plan and optimal budget execution.
✅ Analyzing and controlling brand investment and its optimal execution in advertising, sales support, sampling according to investment plan.
✅ Supporting the development, design, approvals (internal Pepper Flow and external MOH by country) or all type of consumer and HCP materials. Work close with brand manager, agencies, regulatory, and medical area to assure material are according to brand strategies.
✅ Assuring marketing programs implementation supporting internal and external teams (co-marketing, ANI sales force).
✅ Analyzing and identifying opportunities in the development of new brand territories and assure optimal execution and monitoring of aggressive communication campaigns and tactical strategies ATL and BTL (including POS).
✅ Deeply understanding sales impact factors and monitoring of sales and margin results.
✅ Analyzing and controlling metrics and results of campaigns (TV, digital, media) to understand return of investment and effectiveness.
✅ Constantly monitoring and analyzing competition activities.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to ensure brand success.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: At least 2 years of experience in marketing and/or commercial areas. Roles such as Market Specialist, Brand Coordinator, or Brand Assistant.
Required Skills:
- Proven experience in marketing and brand management.
- Strong analytical skills and data-driven mindset.
- Excellent communication and collaboration skills.
- Proficiency in Microsoft Office, Microsoft Outlook, and Office 365.
Preferred Skills:
- Experience in the healthcare or nutrition industry.
- Fluency in Spanish (both written and verbal).
ASSUMPTION: While a background in the healthcare or nutrition industry is not required, it would be beneficial for understanding the context and nuances of the role.
💰 Compensation & Benefits
Salary Range: The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.
Benefits:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Working Hours: Standard, 40 hours per week.
ASSUMPTION: Abbott offers competitive compensation and benefits packages, with a focus on employee growth and development.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company serves millions of people worldwide, with a presence in over 160 countries.
Company Size: Abbott is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader, with a rich history of innovation and scientific breakthroughs.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
- Abbott is committed to improving lives through its innovative technologies and products, with a focus on improving patient outcomes and enhancing healthcare experiences.
Company Specialties:
- Nutrition: Abbott's nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active.
- Diagnostics: Abbott's diagnostic business provides innovative solutions for healthcare professionals, helping them to diagnose and treat diseases more effectively.
- Medical Devices: Abbott's medical devices business offers a broad range of products, including cardiovascular and neuromodulation devices, designed to improve patient outcomes and enhance healthcare experiences.
- Branded Generic Pharmaceuticals: Abbott's pharmaceuticals business provides high-quality, affordable medicines to patients around the world, with a focus on improving access to healthcare.
Company Website: www.abbott.com
ASSUMPTION: Abbott's size and global presence offer numerous opportunities for career growth and development, as well as a diverse and inclusive work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in marketing and/or commercial areas.
Reporting Structure: The Marketing Analyst reports directly to the Brand Manager and works closely with cross-functional teams, including agencies, regulatory, and medical areas.
Work Arrangement: This role is on-site, with the opportunity to work from the Abbott office in Quito, Ecuador.
Growth Opportunities:
- Abbott offers opportunities for career growth and development, with a focus on internal promotions and skill-building.
- The company's global presence provides opportunities to work on international projects and gain exposure to diverse markets.
- Abbott's commitment to innovation and scientific breakthroughs offers opportunities to work on cutting-edge technologies and products.
ASSUMPTION: Abbott's focus on employee growth and development, along with its global presence, offers numerous opportunities for career advancement and skill-building.
🌍 Location & Work Environment
Office Type: Abbott's office in Quito, Ecuador, is a modern and collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Gibraltar Building, Quito, Ecuador
Geographic Context:
- Quito is the capital and largest city of Ecuador, with a population of over 2.6 million people.
- The city is known for its historic center, a UNESCO World Heritage Site, as well as its vibrant cultural scene and natural surroundings.
- Quito offers a high quality of life, with a moderate cost of living compared to other major cities in the region.
Work Schedule: Standard work hours are Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: Abbott's office in Quito provides a modern and collaborative work environment, with opportunities to engage with diverse teams and cultures.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Abbott careers website.
- Phone or video screening with the HR department to assess qualifications and fit for the role.
- In-depth interviews with the hiring manager and other team members to discuss the candidate's skills, experiences, and cultural fit.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Marketing and brand management skills and experience.
- Analytical and data-driven mindset.
- Communication and collaboration skills.
- Cultural fit and alignment with Abbott's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and brand management skills and experiences relevant to this role.
- Be prepared to discuss your understanding of the healthcare or nutrition industry and how it applies to this role.
- Demonstrate your ability to work collaboratively and effectively with cross-functional teams.
ATS Keywords: Marketing, Brand Management, Media Campaigns, Digital Marketing, Sales Support, Market Analysis, Budget Management, Consumer Materials Development, Collaboration, Regulatory Compliance, Communication, Metrics Analysis, Strategic Planning, Advertising, Tactical Strategies, Health Care Professional Engagement
ASSUMPTION: Abbott's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Microsoft Outlook and Office 365
- Marketing automation and analytics tools (e.g., Google Analytics, social media analytics)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Abbott provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Abbott is committed to driving innovation and scientific breakthroughs to improve patient outcomes and enhance healthcare experiences.
- Caring: Abbott prioritizes the well-being of its employees, patients, and communities, with a focus on making a positive impact on the world.
- Integrity: Abbott is committed to acting with integrity and ethical standards in all aspects of its business.
Work Style:
- Collaborative: Abbott fosters a culture of teamwork and collaboration, with a focus on leveraging the strengths and expertise of its employees.
- Data-driven: Abbott emphasizes the use of data and analytics to inform decision-making and drive business results.
- Adaptable: Abbott is committed to remaining agile and adaptable in the face of changing market conditions and customer needs.
Self-Assessment Questions:
- Do you have a proven track record of success in marketing and brand management?
- Are you comfortable working collaboratively with cross-functional teams and stakeholders?
- Do you have a strong analytical mindset and a data-driven approach to decision-making?
- Are you adaptable and able to thrive in a dynamic and changing environment?
ASSUMPTION: Abbott's culture is characterized by innovation, collaboration, and a commitment to making a positive impact on the world. The company values employees who are data-driven, adaptable, and committed to acting with integrity.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- The role may involve managing external agencies and vendors, requiring strong communication and project management skills.
- The role may require travel to other Abbott offices or customer sites, as needed.
- The role may require working in a highly regulated industry, with strict compliance requirements.
ASSUMPTION: Abbott's fast-paced and dynamic work environment may present challenges, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Marketing Specialist: This role is similar to a Marketing Specialist role, but with a greater focus on brand management and strategic planning.
- Brand Coordinator: This role is similar to a Brand Coordinator role, but with a greater emphasis on data-driven analysis and campaign execution.
- Market Research Analyst: This role is similar to a Market Research Analyst role, but with a greater focus on brand management and marketing strategy.
ASSUMPTION: While this role shares similarities with other marketing and brand management roles, it is distinct in its focus on brand strategy, data-driven analysis, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Ecuadorian market.
- Analyzing market trends and customer data to inform brand strategy and positioning.
- Managing relationships with external agencies and vendors to ensure optimal execution of marketing programs and campaigns.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and data analysis to tactical execution and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader marketing and brand management strategy for the company?
- What are the key priorities and challenges for this role in the first 90 days?
- How does Abbott support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website.
- Tailor your resume and cover letter to highlight your marketing and brand management skills and experiences relevant to this role.
- Prepare for your interview by researching Abbott's mission, values, and culture, as well as the specific requirements and responsibilities of the role.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
