📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: GT Business Solutions Ltd
🔹 Location: Limassol, Cyprus
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid (4 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Analyzing market trends and customer behavior to inform strategic marketing decisions
- Collaborating with cross-functional teams to optimize campaigns and improve performance
- Conducting market research and competitor analysis to identify opportunities and threats
- Developing and maintaining performance metrics and dashboards to track marketing ROI
ASSUMPTION: This role requires a strong analytical mindset and a solid understanding of digital marketing channels. The ideal candidate will be comfortable working with large datasets and translating data into actionable insights.
📋 Key Responsibilities
✅ Data Analysis & Reporting: Collect, analyze, and interpret marketing data across multiple channels to evaluate campaign performance and business impact.
✅ Market Research: Conduct market research to identify industry trends, competitor analysis, and customer insights to inform strategic marketing decisions.
✅ Campaign Optimization: Work with marketing teams to optimize ongoing campaigns by identifying key performance indicators (KPIs), tracking performance, and providing actionable recommendations for improvement.
✅ Customer Segmentation: Utilize data analytics to segment customers and improve targeting strategies, ensuring the marketing messages are aligned with customer preferences and behaviors.
✅ Performance Metrics & Dashboards: Develop and maintain dashboards, reports, and metrics to track marketing ROI and performance against established goals and KPIs.
✅ Collaboration: Work closely with the product, performance, and creative teams to ensure that marketing strategies are data-driven and aligned with business objectives.
✅ A/B Testing & Experimentation: Design and implement A/B tests to identify optimal marketing strategies, messaging, and tactics.
✅ Budget Monitoring: Assist in monitoring and analyzing marketing budgets, ensuring that resources are being used effectively to achieve campaign goals.
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as excellent communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in data analytics, marketing, or a related field.
Experience: 2-3 years of experience in marketing analytics, digital marketing, or data analysis roles.
Required Skills:
- Proficient in data analytics tools (Google Analytics, Amplitude, Power BI, etc.)
- Strong knowledge of digital marketing channels (SEO, SEM, email marketing, social media)
- Experience with A/B testing and other performance optimization techniques
- Ability to work with large datasets and translate data into actionable insights
- Excellent communication skills, both written and verbal
- Strong problem-solving and analytical skills with attention to detail
Preferred Skills:
- Familiarity with CRM platforms (HubSpot)
ASSUMPTION: While a background in marketing is not strictly required, a solid understanding of marketing principles and digital marketing channels is essential for success in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between €35,000 and €45,000 per year, based on industry standards for a mid-level marketing analyst role in Limassol, Cyprus. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Attractive remuneration package and welcome package
- Discretionary bonus based on both company and individual performance
- Referral bonus for helping the company grow with great talent
- 13th salary
- Friday team lunches
- Daily snacks and beverages available in the office
- Yearly training budget (includes Udemy membership by department)
- Ongoing training opportunities for professional and personal development
- Up to 25 days of holiday leave per year
- Special leave days for personal reasons
- Flexible working hours (between 08:00 and 18:00)
- Summer hours (leave 2 hours early on Fridays)
- Hybrid work policy (1 day per week remote)
- Wellbeing initiatives and social club communities
- 2 extra paid days off for the birth of a child
- Mothers may leave up to 2 hours early daily if working a full 40-hour week and the child is under 16
- Emergency leave for school pickups
Working Hours: Full-time (40 hours per week) with flexible hours between 08:00 and 18:00, and the option to work remotely one day per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies and practices.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. GT Business Solutions Ltd specializes in providing communication solutions for businesses, including mobile phones, hosted phone systems, broadband, M2M, and CCTV.
Company Size: Small (2-10 employees). As a small company, GT Business Solutions Ltd offers a dynamic and agile work environment where employees have the opportunity to make a significant impact on the business.
Founded: 2002. GT Business Solutions Ltd was founded in 2002 and has since grown to become a leading provider of communication solutions for businesses in the UK and Cyprus.
Company Description:
- GT Business Solutions Ltd is a telecommunications company that specializes in providing communication solutions for businesses.
- The company offers a range of services, including mobile phones, hosted phone systems, broadband, M2M, and CCTV.
- GT Business Solutions Ltd is committed to providing excellent customer service and tailored solutions to meet the unique needs of each client.
Company Specialties:
- Business mobile phones and sim only plans
- Hosted phone systems
- Broadband services
- M2M (Machine-to-Machine) communication solutions
- CCTV and security systems
Company Website: gt-business.com
ASSUMPTION: As a small company, GT Business Solutions Ltd offers a unique opportunity for candidates to grow professionally and contribute to the company's success. The company's focus on customer service and tailored solutions sets it apart from larger telecommunications providers.
📊 Role Analysis
Career Level: Mid-level. The Marketing Analyst role is a mid-level position that requires a solid understanding of marketing principles and digital marketing channels, as well as strong analytical and problem-solving skills.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with various teams, including product, performance, and creative teams.
Work Arrangement: Hybrid. The Marketing Analyst role is a hybrid position that requires working on-site for four days per week and remotely for one day per week.
Growth Opportunities:
- As a small company, GT Business Solutions Ltd offers opportunities for career growth and advancement as the business expands.
- The Marketing Analyst role provides an excellent opportunity to gain experience in marketing analytics and digital marketing and to develop skills in data analysis, market research, and campaign optimization.
- Successful candidates may have the opportunity to take on additional responsibilities and advance to senior roles within the marketing department or other areas of the business.
ASSUMPTION: The Marketing Analyst role is an excellent opportunity for candidates with a strong analytical mindset and a solid understanding of digital marketing channels to gain experience in marketing analytics and digital marketing and to develop their skills in data analysis, market research, and campaign optimization.
🌍 Location & Work Environment
Office Type: Modern office space with a collaborative and dynamic work environment.
Office Location(s): High Wycombe, UK (headquarters) and Limassol, Cyprus (additional office).
Geographic Context:
- Limassol is the second-largest city in Cyprus and is known for its vibrant culture, beautiful beaches, and historic sites.
- The city is a major economic hub and is home to a diverse range of businesses, including finance, tourism, and technology companies.
- Limassol offers a high quality of life, with affordable housing, excellent dining options, and a Mediterranean climate with mild winters and hot summers.
Work Schedule: Full-time (40 hours per week) with flexible hours between 08:00 and 18:00, and the option to work remotely one day per week.
ASSUMPTION: Limassol offers a unique blend of urban and coastal living, with a vibrant culture and a high quality of life. The city's diverse business ecosystem provides ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a member of the marketing team
- Final interview with the CEO or another senior member of the management team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Knowledge of digital marketing channels and marketing principles
- Experience with data analysis tools and A/B testing
- Communication skills and the ability to collaborate effectively with cross-functional teams
- Cultural fit and alignment with the company's values and work style
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with data analysis tools, digital marketing channels, and A/B testing during the interview.
- Research the company and the role to demonstrate your understanding of the business and the requirements of the position.
- Prepare questions to ask the interviewer about the company, the role, and the team to show your interest and engagement.
ATS Keywords: Marketing analytics, digital marketing, data analysis, A/B testing, campaign optimization, market research, customer segmentation, performance metrics, collaboration, problem-solving, attention to detail, excellent communication skills
ASSUMPTION: The interview process for the Marketing Analyst role is designed to assess the candidate's analytical skills, knowledge of digital marketing channels, and cultural fit with the company. Successful candidates will demonstrate a strong analytical mindset, excellent communication skills, and a solid understanding of marketing principles and digital marketing channels.
🛠️ Tools & Technologies
- Data analysis tools: Google Analytics, Amplitude, Power BI
- Digital marketing channels: SEO, SEM, email marketing, social media
- CRM platform: HubSpot (familiarity preferred)
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The Marketing Analyst role requires proficiency in data analysis tools and a solid understanding of digital marketing channels. Familiarity with CRM platforms and project management tools is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: GT Business Solutions Ltd is committed to providing excellent customer service and tailored solutions to meet the unique needs of each client.
- Innovative: The company is dedicated to staying up-to-date with the latest trends and technologies in the telecommunications industry and to continuously improving its products and services.
- Collaborative: GT Business Solutions Ltd fosters a collaborative work environment where employees are encouraged to share ideas and work together to achieve common goals.
Work Style:
- Dynamic and agile: As a small company, GT Business Solutions Ltd offers a dynamic and agile work environment where employees have the opportunity to make a significant impact on the business.
- Data-driven: The company is committed to using data and analytics to inform decision-making and to continuously improve its products and services.
- Customer-focused: GT Business Solutions Ltd is dedicated to providing excellent customer service and to understanding the unique needs of each client.
Self-Assessment Questions:
- Do you have a strong analytical mindset and a solid understanding of digital marketing channels?
- Are you comfortable working with large datasets and translating data into actionable insights?
- Do you have excellent communication skills and the ability to collaborate effectively with cross-functional teams?
- Are you comfortable working in a dynamic and agile work environment where you may be required to wear multiple hats and adapt to changing priorities?
- Do you share GT Business Solutions Ltd's commitment to providing excellent customer service and to continuously improving its products and services?
ASSUMPTION: Successful candidates for the Marketing Analyst role will demonstrate a strong analytical mindset, excellent communication skills, and a solid understanding of marketing principles and digital marketing channels. They will also be comfortable working in a dynamic and agile work environment and share GT Business Solutions Ltd's commitment to providing excellent customer service and to continuously improving its products and services.
⚠️ Potential Challenges
- As a small company, GT Business Solutions Ltd may not have the same resources or infrastructure as larger telecommunications providers, which could present challenges in terms of data availability, tool access, or process efficiency.
- The Marketing Analyst role may require working with legacy systems or outdated data, which could present challenges in terms of data accuracy, completeness, or accessibility.
- The role may require working with a diverse range of stakeholders, including internal teams, external vendors, and clients, which could present challenges in terms of communication, collaboration, or project management.
- The role may require working on multiple projects simultaneously, which could present challenges in terms of time management, prioritization, or workload.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for the Marketing Analyst to demonstrate their problem-solving skills, adaptability, and resilience in the face of adversity.
📈 Similar Roles Comparison
- The Marketing Analyst role at GT Business Solutions Ltd is similar to other marketing analyst roles in the telecommunications industry, but with a greater emphasis on customer-centricity and innovation.
- The role requires a strong analytical mindset and a solid understanding of digital marketing channels, but with a focus on using data and analytics to inform decision-making and to continuously improve products and services.
- The Marketing Analyst role at GT Business Solutions Ltd offers opportunities for career growth and advancement as the business expands, with a focus on developing skills in data analysis, market research, and campaign optimization.
ASSUMPTION: The Marketing Analyst role at GT Business Solutions Ltd is unique in its focus on customer-centricity, innovation, and continuous improvement, and offers opportunities for candidates to develop their skills and advance their careers in a dynamic and agile work environment.
📝 Sample Projects
- Conducting a comprehensive analysis of customer data to identify trends, patterns, and opportunities for segmentation and targeted marketing campaigns.
- Developing and implementing A/B tests to optimize website conversion rates, email open rates, or social media engagement.
- Analyzing competitor data to identify gaps in the market and opportunities for differentiation and innovation.
- Creating and maintaining dashboards and reports to track marketing performance, ROI, and key metrics for ongoing campaigns.
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and opportunities for the Marketing Analyst role at GT Business Solutions Ltd, but are not exhaustive. The role may involve additional or different projects based on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision-making and how the Marketing Analyst role fits into this process?
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to customer-centricity and how the Marketing Analyst role contributes to this focus?
- How does the company measure the success of its marketing campaigns, and how does the Marketing Analyst role contribute to this process?
- Can you describe the company's approach to innovation and how the Marketing Analyst role contributes to this focus?
ASSUMPTION: These key questions are designed to help candidates better understand the company's approach to data-driven decision-making, customer-centricity, innovation, and professional development, and to assess the fit between the candidate's skills, experience, and career goals with the Marketing Analyst role at GT Business Solutions Ltd.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your analytical skills, knowledge of digital marketing channels, and experience with data analysis tools and A/B testing.
- Prepare for the interview by researching the company, the role, and the team, and by practicing your responses to common interview questions and scenarios.
- Follow up with the hiring manager one week after the interview to express your interest in the role and to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
