📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Lynx Therapeutics
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceutical Manufacturing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing market trends and consumer behavior to inform marketing strategies
- Evaluating marketing campaign performance and assessing ROI
- Tracking and reporting on key performance indicators (KPIs)
- Collaborating with cross-functional teams to drive marketing initiatives
- Assisting in the development of marketing strategies, product positioning, and pricing
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively work with both data and people.
📋 Key Responsibilities
✅ Conduct market research and analyze consumer behavior to identify trends and opportunities
✅ Evaluate marketing campaigns and assess ROI to optimize future campaigns
✅ Track and report on key performance indicators (KPIs) to monitor marketing effectiveness
✅ Assist in developing marketing strategies and plans based on market analysis and campaign performance
✅ Collaborate with cross-functional teams, including sales, product, and management, to drive marketing initiatives
ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines or attend industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: Proven experience of 2-5 years as a Marketing Analyst or in a similar role
Required Skills:
- Proficient in data analysis tools and techniques (e.g., Excel, SQL, Tableau)
- Strong analytical skills and attention to detail
- Excellent communication and presentation skills
- Ability to work effectively in a team environment
- Proficiency in using marketing analytics tools (e.g., Google Analytics, social media analytics)
Preferred Skills:
- Experience with pharmaceutical or healthcare marketing
- Fluency in a second language (Spanish, French, or German)
ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry may have a competitive advantage in understanding the unique aspects of marketing in this sector.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Analyst with 2-5 years of experience in the Charlotte, NC area)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement for job-related courses
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional overtime or weekend work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lynx Therapeutics operates in the competitive pharmaceutical manufacturing industry, focusing on delivering first-in-class pharmaceuticals and innovative healthcare products to patients.
Company Size: Lynx Therapeutics is a small company with 51-200 employees, allowing for a more intimate work environment and the opportunity to make a significant impact on the organization's success.
Founded: Lynx Therapeutics was founded with a mission to deliver life-changing advances to patients suffering from various diseases.
Company Description:
- Lynx Therapeutics focuses on delivering pharmaceuticals, therapeutics, and innovative healthcare products to patients
- The company aims to overcome deadly or painful disease states, helping patients live better lives
- Lynx Therapeutics is committed to its people, patients, and purpose, providing high-quality medicines across various therapeutic areas
Company Specialties:
- Pharmaceutical manufacturing
- Therapeutic development
- Innovative healthcare products
Company Website: lynxbiotech.com
ASSUMPTION: Lynx Therapeutics' small size and focus on innovative healthcare products may appeal to candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience seeking to grow their skills and advance their careers in the pharmaceutical industry.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and management.
Work Arrangement: This is an on-site position, requiring the Marketing Analyst to work from Lynx Therapeutics' headquarters in Charlotte, North Carolina.
Growth Opportunities:
- Advancement to a Senior Marketing Analyst or Marketing Manager role
- Expanding expertise in pharmaceutical or healthcare marketing
- Gaining experience in a dynamic, growing company
ASSUMPTION: Lynx Therapeutics' small size and focus on innovation may present unique growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Lynx Therapeutics' headquarters is a modern, professional office environment with collaborative workspaces and meeting rooms.
Office Location(s): 1234 Main Street, Suite 500, Charlotte, North Carolina 28262
Geographic Context:
- Charlotte, North Carolina, is the largest city in the state and serves as a major hub for the Southeast region
- The city offers a diverse range of cultural attractions, sports teams, and outdoor recreation opportunities
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional overtime or weekend work)
ASSUMPTION: Candidates should be comfortable working in an on-site office environment and be prepared to commute to Lynx Therapeutics' headquarters in Charlotte, North Carolina.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- On-site interview with the Marketing Manager and a member of the marketing team
- Case study or data analysis challenge to evaluate analytical skills
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Lynx Therapeutics' mission and values
- Experience with marketing analytics tools and data analysis techniques
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on marketing analytics, campaign evaluation, and consumer behavior analysis
- Tailor your cover letter to demonstrate your enthusiasm for Lynx Therapeutics' mission and your alignment with the company's values
- Prepare for the case study or data analysis challenge by brushing up on your analytical skills and practicing your problem-solving approach
ATS Keywords: Marketing Analytics, Campaign Evaluation, Consumer Behavior, Pharmaceutical Marketing, Data Analysis, KPI Tracking, ROI Assessment, Market Research, Marketing Strategy
ASSUMPTION: Lynx Therapeutics' small size and focus on innovation may result in a more personalized and streamlined interview process compared to larger organizations.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., SQL, Tableau, Python)
- Marketing analytics tools (e.g., Google Analytics, social media analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and have experience with data analysis tools and marketing analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Lynx Therapeutics prioritizes the needs and well-being of its patients above all else
- Innovation: The company encourages creativity, continuous learning, and pushing the boundaries of pharmaceutical development
- Collaboration: Lynx Therapeutics fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Data-driven: Lynx Therapeutics relies on data and analytics to inform decision-making and drive marketing strategies
- Dynamic: The company's small size and focus on innovation create a fast-paced and ever-evolving work environment
- Patient-focused: Lynx Therapeutics maintains a strong commitment to improving the lives of its patients
Self-Assessment Questions:
- Do you share Lynx Therapeutics' passion for improving the lives of patients through innovative pharmaceuticals and healthcare products?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change as needed?
- Do you possess strong analytical skills and a data-driven mindset, with the ability to translate complex data into actionable insights?
ASSUMPTION: Candidates who demonstrate a strong alignment with Lynx Therapeutics' values and a willingness to embrace the company's dynamic work style will be well-suited to this role.
⚠️ Potential Challenges
- The competitive nature of the pharmaceutical industry may require longer hours or more frequent travel to attend industry events or conferences
- Lynx Therapeutics' small size may result in a more demanding workload and the need to wear multiple hats
- The company's focus on innovation may present unique challenges in navigating uncharted territories and adapting to new technologies or market trends
- The Charlotte, North Carolina, area may experience seasonal weather extremes, with hot, humid summers and occasional winter snowstorms
ASSUMPTION: Candidates should be prepared to adapt to the unique demands and challenges of working in a small, innovative pharmaceutical company and be comfortable with the potential for a more demanding workload or longer hours.
📈 Similar Roles Comparison
- Marketing Analyst roles in larger pharmaceutical companies may offer more structured career paths and less responsibility for cross-functional collaboration
- Marketing Analyst roles in other industries may have different focuses, such as brand management or digital marketing, and may not prioritize pharmaceutical or healthcare-specific knowledge
- This role may offer more growth opportunities and a greater impact on the company's success compared to similar roles in larger organizations, due to Lynx Therapeutics' small size and focus on innovation
ASSUMPTION: Candidates should consider the unique aspects of working in a small, innovative pharmaceutical company and weigh the potential benefits and challenges against their personal and professional goals.
📝 Sample Projects
- Conducting a market segmentation analysis to identify high-potential patient populations for a new therapeutic product
- Evaluating the effectiveness of a multi-channel marketing campaign and optimizing resource allocation based on channel performance
- Developing a predictive model to forecast future sales based on historical data and market trends
ASSUMPTION: These sample projects are intended to illustrate the types of marketing analysis and strategy development that the Marketing Analyst may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does Lynx Therapeutics differentiate itself from other pharmaceutical companies in the market?
- What are the most pressing marketing challenges facing Lynx Therapeutics, and how does this role contribute to addressing them?
- How does Lynx Therapeutics support the professional development and growth of its employees?
- What is the typical career path for a Marketing Analyst at Lynx Therapeutics, and what opportunities exist for advancement within the company?
- How does Lynx Therapeutics foster a culture of innovation and collaboration, and what role does this position play in that culture?
ASSUMPTION: These interview questions are designed to help candidates better understand Lynx Therapeutics' unique aspects, the role's responsibilities, and the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing analytics, campaign evaluation, and consumer behavior analysis experience
- Write a cover letter that demonstrates your enthusiasm for Lynx Therapeutics' mission and your alignment with the company's values
- Prepare for the case study or data analysis challenge by brushing up on your analytical skills and practicing your problem-solving approach
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
