📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Westinghouse Electric Company, LLC
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (T-Th in office)
🚀 Job Overview
Key aspects of this role include:
- Supporting trade channel managers for conservation and community-based programs
- Maintenance tasks, email support, website updates, and marketing collateral development
- Hybrid work arrangement with fixed and variable tasks
- Opportunity to work in a global energy solutions company
ASSUMPTION: This role requires a good level of knowledge and confidence with the programs used in the position.
📋 Key Responsibilities
✅ Maintain and update marketing collateral for trade channel managers
✅ Respond to emails and provide support as needed
✅ Update and maintain the website with relevant information
✅ Set up training sessions and update lists as required
✅ Work on marketing communications and other variable tasks
ASSUMPTION: The role involves a mix of fixed and variable tasks, with approximately 20% of time dedicated to fixed tasks like email support.
🎯 Required Qualifications
Education: Four-year college degree in business, accounting, communications, engineering, or a related field
Experience: 2-5 years of experience in marketing or marketing communications
Required Skills:
- Strong Microsoft Office skills (Excel, Word, PowerPoint)
- Strong analytical skills and ability to work with numbers
- Proficient in marketing or marketing communications
Preferred Skills:
- Experience with specific marketing tools or platforms used in the role
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is crucial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Analyst with 2-5 years of experience in the Minneapolis area)
Benefits:
- Competitive Pay
- Comprehensive Health and Income Protection Benefits
- 401(k) Savings Plan
- Paid Vacations for Qualifying Positions
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Analyst with the given experience level in the Minneapolis area.
📌 Applicant Insights
🔍 Company Context
Industry: Westinghouse Electric Company operates in the Utilities industry, focusing on nuclear power, new plant construction, plant upgrades, nuclear fuel, and outage services.
Company Size: Westinghouse Electric Company, LLC has 5,001-10,000 employees, providing a large and diverse work environment.
Founded: Westinghouse Electric Corporation was founded in 1886, with the company's nuclear business spun off as Westinghouse Electric Company LLC in 2017.
Company Description:
- Westinghouse Electric Company is the world's leading supplier of safe and innovative nuclear technology.
- The company provides nuclear power plants, nuclear fuel, plant automation, and operating plant products and services to utility customers worldwide.
- Westinghouse is driven by its powerful history and experience, ground-breaking ideas, and a focus on safety and sustainability.
Company Specialties:
- Nuclear power
- New plant construction
- Plant upgrades
- Nuclear fuel
- Outage services
Company Website: http://www.westinghousenuclear.com
ASSUMPTION: Westinghouse Electric Company's focus on nuclear energy technology and commitment to safety and sustainability make it an attractive employer for individuals interested in the energy sector.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in marketing or marketing communications.
Reporting Structure: The Marketing Analyst will report directly to the trade channel managers they support.
Work Arrangement: The role is a hybrid position, requiring the analyst to be in the office on Tuesdays and Thursdays.
Growth Opportunities:
- Expanding knowledge of the nuclear energy industry and related technologies
- Potential advancement to senior marketing roles within the company
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: As a large company with a global presence, Westinghouse Electric Company offers numerous growth opportunities for employees willing to learn and take on new challenges.
🌍 Location & Work Environment
Office Type: The role is based in Westinghouse's Minneapolis, Minnesota office.
Office Location(s): 1000 Westinghouse Drive, Cranberry Township, PA 16066, US
Geographic Context:
- Minneapolis is the largest city in the U.S. state of Minnesota and is known for its vibrant arts scene, parks, and cultural attractions.
- The city has a humid continental climate, with warm summers and cold, snowy winters.
- Minneapolis is home to several Fortune 500 companies and offers a diverse range of job opportunities.
Work Schedule: The role follows a standard full-time work schedule, with the expectation to work on-site on Tuesdays and Thursdays.
ASSUMPTION: The Minneapolis office provides a collaborative and innovative work environment, fostering growth and learning opportunities for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Marketing and communication skills
- Analytical skills and problem-solving abilities
- Technical proficiency with Microsoft Office Suite
- Cultural fit and alignment with Westinghouse's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Westinghouse's mission
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
ATS Keywords: Marketing, Marketing Communications, Analytical Skills, Microsoft Office, Excel, Word, PowerPoint, Nuclear Energy, Trade Channel Managers, Conservation Programs, Community-Based Programs
ASSUMPTION: Westinghouse Electric Company uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- Content management systems (e.g., WordPress, Drupal, or similar)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the marketing team's preferences and the company's overall tech stack.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Innovation
- Sustainability
- Integrity
- Customer focus
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to learning new skills and technologies
Self-Assessment Questions:
- Do you have a strong commitment to safety and a focus on quality in your work?
- Are you comfortable working in a dynamic and innovative environment, with a willingness to learn and adapt?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Westinghouse Electric Company values employees who align with their core values and demonstrate a strong work ethic, commitment to safety, and a willingness to learn and adapt.
⚠️ Potential Challenges
- Working with specific marketing tools or platforms that may be new to the candidate
- Adapting to a hybrid work arrangement and maintaining productivity while working remotely
- Managing multiple tasks and priorities in a fast-paced environment
- Navigating a large organization and building relationships with various stakeholders
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day marketing tasks and less on analysis and strategy
- Marketing Manager: Oversees marketing campaigns and teams, with more responsibility for strategy and leadership
- Market Research Analyst: Specializes in collecting and analyzing data to help businesses make informed decisions, with less focus on marketing communications
ASSUMPTION: The Marketing Analyst role at Westinghouse Electric Company requires a unique blend of marketing and analytical skills, with a focus on supporting trade channel managers and maintaining marketing collateral.
📝 Sample Projects
- Developing and implementing a marketing campaign for a new conservation program
- Analyzing market data to identify trends and opportunities for growth in community-based programs
- Creating and maintaining a content calendar for trade channel managers, ensuring consistent and engaging communication with customers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Analyst role at Westinghouse Electric Company.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the overall marketing strategy for Westinghouse Electric Company?
- What are the most important qualities and skills for success in this role?
- How does Westinghouse Electric Company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help applicants better understand the role and assess their fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.jobs.net/jobs/wectec/en-us/
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on to discuss during the interview
- Follow up with the hiring manager within a week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
