📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Topsort
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving impactful marketing strategies through data analysis
- Optimizing digital channels and advertising campaigns
- Conducting competitive research and identifying opportunities
- Assisting in executing marketing strategies and events
ASSUMPTION: This role requires a balance of analytical skills and creativity to drive marketing strategies and campaigns.
📋 Key Responsibilities
✅ Analyze marketing KPIs such as leads, conversions, traffic, and engagement
✅ Measure ROI of campaigns and recommend optimizations
✅ Manage and optimize digital channels including email, social media, and ads
✅ Conduct competitive research and identify opportunities
✅ Assist in executing marketing strategies and events
ASSUMPTION: The role may involve working with cross-functional teams to align marketing efforts with overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of marketing analyst experience, ideally in tech, SaaS, or adtech
Required Skills:
- Strong understanding of SEO and SEM strategies
- Proficiency in Google Analytics and Excel (SQL a plus)
- Experience with event planning and execution
- Excellent analytical, communication, and problem-solving skills
Preferred Skills:
- Experience with retail media
- Fluency in Portuguese and English
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location and company's global presence.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing analyst role in São Paulo, the estimated salary range is R$ 80,000 - R$ 120,000 per year.
Benefits:
- Flexible PTO
- Working equipment and hubs
- Meditation app subscription
- Birthday and anniversary celebrations
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Topsort operates in the technology, information, and internet industry, focusing on advertising and retail media.
Company Size: Topsort has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Topsort was founded in 2021, making it a relatively new but rapidly growing company.
Company Description:
- Topsort is a leading Retail Media Infrastructure company supporting omni-channel retailers, marketplaces, and delivery apps worldwide.
- They prioritize customers, focus on innovative products, and adhere to a privacy-by-design ad monetization framework.
- Their solutions leverage advanced AI and machine learning technology, making Silicon Valley's advertising expertise accessible to all through user-friendly, high-performance products.
Company Specialties:
- Advertising
- Sponsored Listings
- Auction-based Advertising
- Marketplace Monetization
- Banner Ads
- Sponsored Search
- Sponsored Brands
- Sponsored Products
- Ad Platform
- Ad Server
- Autobidding
- Retail Media
- eCommerce Advertising
- Native Ads
- Ad Infrastructure
- Retail Media API
- Advertising API
- Ad Server API
- Bidless Advertising
- SaaS
- Machine Learning
- Artificial Intelligence
Company Website: http://www.topsort.com
ASSUMPTION: Topsort's focus on innovation, customer-centric approach, and advanced technology make it an attractive place to work for marketing professionals seeking to make an impact in the industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: The Marketing Analyst will likely report directly to the Marketing Manager or Director.
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from one of Topsort's global hubs.
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expanding skills and expertise in marketing analytics and strategy
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: Given Topsort's rapid growth and global presence, there are ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Topsort has multiple global hubs, with the option to work remotely or from one of their offices.
Office Location(s): São Paulo, Brazil (with additional hubs in Menlo Park, Boston, Santiago, Barcelona, and Sydney)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and numerous job opportunities.
- The city is known for its diverse population, rich history, and thriving economy.
- São Paulo is also a major hub for technology and innovation, with a growing startup ecosystem.
Work Schedule: Full-time, with flexible hours and the option to work remotely or from one of Topsort's global hubs.
ASSUMPTION: The remote-friendly work environment and global hubs provide flexibility and opportunities for collaboration with diverse teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Topsort's mission and values
- Prepare for behavioral and situational interview questions focused on marketing analytics and strategy
ATS Keywords: Marketing Analysis, SEO, SEM, Google Analytics, Excel, SQL, Event Planning, Communication, Problem-Solving, Retail Media, Advertising, Campaign Optimization
ASSUMPTION: Topsort's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Microsoft Excel
- SQL (desired)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous learning
- Collaboration and teamwork
- Transparency and open communication
- Accountability and results-driven mindset
Work Style:
- Fast-paced and dynamic work environment
- Focus on execution and getting things done
- Collaborative and team-oriented culture
- Strong emphasis on feedback and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and collaborating with global colleagues?
- Do you embrace feedback and continuously seek opportunities for professional growth?
ASSUMPTION: Topsort's company culture values collaboration, innovation, and a strong work ethic, making it an attractive place to work for motivated marketing professionals.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with global teams across different time zones
- Keeping up with the latest marketing trends and technologies
- Balancing data-driven decision-making with creative marketing strategies
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and professional development within Topsort.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position offers a unique opportunity to work with advanced AI and machine learning technology in the retail media space.
- Topsort's focus on innovation and customer-centric approach sets it apart from competitors in the industry.
- Career progression in this role may involve advancing to senior marketing roles within the company or exploring opportunities in related fields such as advertising or retail media.
ASSUMPTION: Topsort's unique focus on retail media and advanced technology provides a compelling opportunity for marketing professionals seeking to make an impact in the industry.
📝 Sample Projects
- Analyzing the performance of a recent advertising campaign and providing data-driven recommendations for optimization
- Conducting competitive research and identifying opportunities for Topsort to differentiate its offerings in the retail media space
- Assisting in the planning and execution of a major marketing event or conference
ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that a Marketing Analyst at Topsort might encounter in their day-to-day work.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Topsort's overall marketing strategy and business objectives?
- What opportunities are there for professional growth and development within the company?
- How does Topsort support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching Topsort's mission, values, and industry presence
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
