Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: United Tech

🔹 Location: Kyiv, Ukraine

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Work from Kyiv hub or remotely with flexible schedule)

🚀 Job Overview

Key aspects of this role include:

• Driving data-informed marketing strategies to optimize ROI and user engagement
• Collaborating with cross-functional teams to align on goals and improve lead-to-revenue performance
• Leveraging advanced SQL skills and data visualization tools to uncover growth opportunities and user friction points
• Working in a fast-paced, dynamic environment within the social networking niche
• Contributing to a supportive team that values clarity, autonomy, and measurable impact

ASSUMPTION: This role requires a high level of analytical and problem-solving skills, as well as strong communication abilities to effectively work with various teams and stakeholders.

📋 Key Responsibilities

✅ Evaluate campaign effectiveness (e.g., email, paid media, SEO, social) and optimize based on ROI, CAC, LTV, and engagement metrics

✅ Work closely with the marketing team to align on goals and optimize lead-to-revenue performance

✅ Use data to identify high-value segments, guide personalization strategies, and improve conversion rates across the funnel

✅ Perform cohort analyses, funnel evaluations, A/B test assessments, and churn investigations to uncover growth opportunities and user friction points

✅ Build scalable SQL queries, data models, and BI dashboards to support self-serve analytics and empower team autonomy

✅ Conduct product research and analysis to inform strategic decisions

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with the latest marketing trends and tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (or equivalent experience)

Experience: 5+ years of experience in marketing analytics, business intelligence, or data analysis, ideally in tech

Required Skills:

• Advanced SQL: ability to write complex queries for large, distributed datasets
• Proficiency in data visualization tools such as Tableau, Looker, Power BI, or similar
• Experience with A/B testing
• Strong skills in Python or R for statistical analysis, modeling, and automation
• Familiarity with data warehousing and analytics engineering tools (e.g., dbt)
• English B2 or higher

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Knowledge of marketing funnel optimization and attribution modeling
• Familiarity with data storytelling and presenting complex data insights to non-technical stakeholders

ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a strong candidate an even better fit for the team and the company's growth trajectory.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $50,000 - $80,000 per year, based on industry standards for marketing analysts with 5-10 years of experience in the tech industry in Kyiv, Ukraine.

Benefits:

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

Working Hours: Full-time position with a flexible schedule, allowing for remote work and work from the Kyiv hub

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: United Tech operates in the technology, information, and internet industry, focusing on mobile and web application development, with a strong presence in the social networking niche.

Company Size: United Tech is a mid-sized company with 201-500 employees, providing a supportive environment for growth and collaboration.

Founded: United Tech was founded in 2016 and has since grown to serve millions of users across multiple continents.

Company Description:

• United Tech specializes in designing innovative mobile and web applications, serving millions of users across the USA, Canada, Latin America, Europe, and the Middle East.
• The company has evolved from a small mobile app team to a global social networking company with 250+ skilled specialists across 13 countries and 3 continents.
• United Tech maintains a founder's mentality, result orientation, trust, and a constant desire to improve, fostering a dynamic working climate and remote operation of its products.

Company Specialties:

• Mobile iOS & Android development
• Front-end and back-end development
• Data analytics
• Product design
• Quality assurance
• Product management
• Marketing

Company Website: unitedtech.ai

ASSUMPTION: United Tech's focus on growth and expansion provides ample opportunities for career development and advancement within the company.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing analysts looking to apply their skills in a dynamic, fast-paced environment within the tech industry.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Director and collaborate closely with various teams, including marketing, product, and engineering.

Work Arrangement: This role offers a hybrid work arrangement, allowing employees to work from the Kyiv hub or remotely with a flexible schedule.

Growth Opportunities:

• 70% of United Tech's heads and leads have grown into their roles within the company, indicating strong potential for career growth and advancement.
• The company offers performance-oriented reviews and Individual Development Plans (IDPs) to support employee growth and development.
• United Tech reimburses professional courses and English classes, demonstrating a commitment to investing in employees' skills and careers.

ASSUMPTION: The growth opportunities provided by United Tech make this an attractive role for marketing analysts looking to advance their careers in the tech industry.

🌍 Location & Work Environment

Office Type: United Tech offers a hybrid work environment, with employees able to work from the Kyiv hub or remotely with a flexible schedule.

Office Location(s): United Tech's headquarters is located in Kyiv, Ukraine.

Geographic Context:

• Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people.
• The city is known for its vibrant culture, rich history, and diverse architecture.
• Kyiv offers a relatively low cost of living compared to other major European cities, providing an attractive option for both local and international talent.

Work Schedule: Full-time position with a flexible schedule, allowing for remote work and work from the Kyiv hub

ASSUMPTION: United Tech's hybrid work environment and flexible schedule provide employees with a good work-life balance, while the company's location in Kyiv offers a vibrant and culturally rich city in which to live and work.

💼 Interview & Application Insights

Typical Process:

• Intro call to discuss the role and assess cultural fit
• HR Interview to delve deeper into the candidate's experience and skills
• Test Task to evaluate the candidate's analytical and problem-solving abilities
• Final Interview to discuss the candidate's fit within the team and company
• Reference check to validate the candidate's credentials and experiences
• Offer to extend an employment contract to the successful candidate

Key Assessment Areas:

• Data analysis and interpretation skills
• Problem-solving abilities and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with United Tech's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the social networking niche and United Tech's products
• Prepare for the test task by brushing up on your SQL skills and data visualization tools
• Research United Tech's company culture and values to ensure a strong cultural fit

ATS Keywords: Marketing Analytics, Business Intelligence, Data Analysis, SQL, Data Visualization, A/B Testing, Python, R, Marketing Funnel, Cohort Analysis, Funnel Evaluation, Churn Investigation

ASSUMPTION: United Tech's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• SQL
• Data visualization tools (e.g., Tableau, Looker, Power BI)
• Python or R for statistical analysis, modeling, and automation
• Marketing automation tools (e.g., HubSpot, Marketo)
• Data warehousing and analytics engineering tools (e.g., dbt)

ASSUMPTION: The tools and technologies listed are essential for the successful performance of the Marketing Analyst role at United Tech.

👔 Cultural Fit Considerations

Company Values:

• Result orientation
• Trust
• Continuous improvement

Work Style:

• Data-driven decision making
• Collaboration and teamwork
• Autonomy and initiative

Self-Assessment Questions:

• How do you approach translating complex data insights into actionable recommendations for non-technical stakeholders?
• Can you provide an example of a time when you identified a high-value segment and guided a successful personalization strategy to improve conversion rates?
• How do you stay updated with the latest marketing trends and tools, and how do you apply this knowledge to your work?

ASSUMPTION: United Tech values candidates who demonstrate a strong alignment with the company's values and a work style that emphasizes data-driven decision making, collaboration, and autonomy.

⚠️ Potential Challenges

• The fast-paced nature of the social networking niche may require candidates to adapt quickly to changing priorities and data trends
• The role may involve working with large, complex datasets, requiring strong analytical and problem-solving skills
• The hybrid work arrangement may present challenges in maintaining work-life balance and effective communication with remote team members
• The company's focus on growth and expansion may result in a dynamic and sometimes unpredictable work environment

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and career advancement within the company.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position offers a unique opportunity to work within the fast-paced and dynamic social networking niche
• United Tech's focus on data-driven decision making and continuous improvement sets it apart from other companies in the industry
• This role provides ample opportunities for career growth and advancement within the company, with 70% of United Tech's heads and leads having grown into their roles internally

ASSUMPTION: Candidates should consider the unique aspects of this role and the company when comparing it to other marketing analyst positions in the industry.

📝 Sample Projects

• Conducting a cohort analysis to identify high-value user segments and optimize marketing campaigns
• Evaluating the effectiveness of a recent marketing campaign and providing data-driven recommendations for improvement
• Building a scalable SQL query to extract and analyze user engagement data from multiple sources

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in the Marketing Analyst role at United Tech.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does United Tech support the professional development and growth of its marketing analysts?
• Can you provide an example of a time when the company's data-driven approach led to a significant improvement in marketing performance?
• How does United Tech approach maintaining a work-life balance in its hybrid work environment?
• What are the most important qualities and skills you look for in a successful marketing analyst candidate?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the test task by brushing up on your SQL skills and data visualization tools
• Research United Tech's company culture and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.