📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing performance reporting and ensuring data accuracy
- Providing actionable insights to guide marketing strategy
- Translating large data sets into clear narratives using visual tools
- Suggesting improvements to existing processes and actively shaping the future of marketing analytics
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively work with cross-functional teams and stakeholders.
📋 Key Responsibilities
✅ Drive weekly, monthly, and annual marketing performance reporting, aligning inputs into clear insight narratives
✅ Ensure data accuracy, from formatting and timeliness to interpretation and storytelling
✅ Provide actionable insights to guide marketing strategy with a proactive and structured mindset
✅ Translate large data sets into clear narratives using visual tools and presentations
✅ Suggest improvements to existing processes and actively shape the future of marketing analytics across the department
ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Business Analytics, or a related field
Experience: Around 2-4 years of experience in strategic consulting, marketing analytics, digital marketing, or similar
Required Skills:
- Advanced skills in Excel, with experience analyzing large datasets
- Strong analytical thinking and problem-solving skills
- Comfortable working in cross-functional teams and juggling multiple inputs from various stakeholders
Preferred Skills:
- Excellent communication skills
- Curiosity, agility, and proactivity
ASSUMPTION: Candidates with a strong academic background and relevant work experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Stockholm, Sweden is typically between 35,000 - 50,000 SEK per month, based on experience and qualifications. This is an estimate and the actual salary may vary.
Benefits:
- 25% Staff Discount on all H&M Group brands
- H&M Incentive Program (HIP)
- Competitive compensation and benefits package
- Birthday off and special gift for childbirth
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: H&M Group operates in the retail and fashion industry, focusing on fast-fashion clothing.
Company Size: H&M Group has 1,001-5,000 employees globally, with a significant presence in Stockholm, Sweden.
Founded: H&M Group was founded in 1947 by Erling Persson and is headquartered in Stockholm, Sweden.
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing.
- The company operates in 75 geographical markets with 4,801 stores under various brands, employing over 107,000 people worldwide.
- H&M Group is committed to sustainability and aims to prove that exceptional design, affordable prices, and sustainable solutions can coexist.
Company Specialties:
- Fast-fashion retail
- Sustainable fashion initiatives
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group's focus on sustainability and global presence provides unique opportunities for growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in marketing analytics or a related field, seeking to advance their career in a global retail environment.
Reporting Structure: The Marketing Analyst will report directly to the Global Marketing Team and work closely with cross-functional teams across the organization.
Work Arrangement: This is an on-site, full-time position based in Stockholm, Sweden.
Growth Opportunities:
- Progression within the marketing department or related functions
- International assignments and exposure to global markets
- Development of skills in data analysis, visualization, and storytelling
ASSUMPTION: This role offers strong potential for career growth and development within the global retail industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment in Stockholm, Sweden
Office Location(s): Mäster Samuelsgatan, Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 900,000 people.
- The city is known for its vibrant culture, rich history, and beautiful architecture.
- Stockholm offers a high quality of life, with excellent education, healthcare, and leisure opportunities.
Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The work environment at H&M Group's Stockholm office is dynamic, collaborative, and focused on driving results through data-driven insights.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the H&M Group career page
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and team members
- Final interview or assessment, depending on the role and department
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with H&M Group values
- Experience with data analysis and visualization tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data analysis and visualization projects to showcase during the interview
- Research H&M Group's sustainability initiatives and be prepared to discuss how your skills and experiences align with the company's mission
ATS Keywords: Marketing Analytics, Data Analysis, Excel, Strategic Thinking, Problem Solving, Communication, Cross-Functional Collaboration, Curiosity, Agility, Proactivity
ASSUMPTION: The application process for this role may vary depending on the specific needs of the department and the candidate pool.
🛠️ Tools & Technologies
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Presentation software (e.g., Microsoft PowerPoint, Google Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the department's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Leading the way within sustainability
- Together - one H&M Group
- Passionate about our customers
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable to change
Self-Assessment Questions:
- Do you share H&M Group's commitment to sustainability and ethical business practices?
- Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
- Do you have a proactive and structured mindset, with a strong attention to detail?
ASSUMPTION: Candidates who align with H&M Group's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple inputs from various stakeholders and balancing competing priorities
- Working with large datasets and ensuring data accuracy in a fast-paced environment
- Adapting to changes in marketing strategy and priorities
- Meeting tight deadlines and delivering high-quality insights under pressure
ASSUMPTION: These challenges can be overcome with strong organizational skills, excellent communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst position in other retail or fashion companies, but may differ in terms of the specific brands, products, and marketing strategies involved.
- Compared to other marketing roles, this position has a strong focus on data analysis and visualization, with a direct impact on marketing strategy and decision-making.
- Career progression in this role may involve moving into more senior marketing or management positions within the company or related industries.
ASSUMPTION: This role offers unique opportunities for growth and development within the global retail industry, with a focus on data-driven marketing and sustainability.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and presenting reports on marketing performance and ROI to senior leadership and stakeholders
- Collaborating with cross-functional teams to optimize marketing spend and improve campaign effectiveness
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for impact in this role, but may vary depending on the specific needs of the department and the company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global marketing organization?
- How does H&M Group support the professional development and growth of its employees?
- What are the most pressing challenges facing the marketing department, and how can this role contribute to addressing them?
- How does H&M Group measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the H&M Group career page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of data analysis and visualization projects to showcase during the interview
- Research H&M Group's sustainability initiatives and be prepared to discuss how your skills and experiences align with the company's mission
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
