Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Visa

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (expectation of days in office confirmed by Hiring Manager)

🚀 Job Overview

Key aspects of this role include:

• Supporting holistic marketing plans to drive growth and strengthen the Visa brand
• Collaborating with internal teams and clients to develop and implement innovative marketing strategies
• Serving as the primary point of contact and marketing expert for Canada Client Marketing on behalf of clients' business
• Nurturing and growing client relationships, establishing Canada Client Marketing as the preferred marketing partner
• Managing annual marketing plans, including revenue targets, budget, and monthly forecasting with the NA Marketing Services team

ASSUMPTION: This role requires a strong understanding of marketing principles and the ability to work effectively with both internal teams and external clients.

📋 Key Responsibilities

✅ Serving as the primary point of contact and marketing expert for Canada Client Marketing on behalf of clients' business

✅ Nurturing and growing client relationships, establishing Canada Client Marketing as the preferred marketing partner

✅ Developing and managing annual marketing plans, including revenue targets, budget, and monthly forecasting with the NA Marketing Services team

✅ Participating in client meetings, championing marketing services in shaping client program strategy

✅ Supporting sell-in and implementation of marketing services, including research and insights, marketing strategy, creative development, execution, analysis, and sponsorships to help advance client marketing initiatives and business objectives

✅ Collaborating across client, agency partners, and Visa stakeholders to ideate and launch innovative, high-impact marketing campaigns

✅ Supporting the measurement, analysis, and reporting of marketing program performance and its impact on business results, where applicable

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's Degree or an Advanced Degree (e.g., Masters, MBA, JD, MD, or PhD)

Experience: 2 or more years of work experience with a Bachelor's Degree or an Advanced Degree (e.g., Masters, MBA, JD, MD)

Required Skills:

• Proficient on all Microsoft products, including Excel, Word, Outlook, and PowerPoint
• Strong interpersonal skills, excellent written and verbal communication skills
• Strong process orientation: able to create processes from scratch and drive continuous improvements
• Strong written and verbal communication skills: create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders
• Ability to thrive in high pressure situations and a fast-paced, matrixed environment while being level-headed under pressure
• Comfortable managing multiple projects and quick to adapt to shifting priorities
• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
• Experience running meetings with internal and external stakeholders
• Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards

Preferred Skills:

• 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree (e.g., Masters, MBA, JD, MD)
• 0 - 4 years of progressively responsible business experience, with majority in marketing, or marketing consulting experience in the financial services or payments
• Successful in operating in a fast-paced, highly matrixed organization
• Previous work experience in payments, marketing, advertising, or consulting roles
• A relationship builder who earns the trust and rapport of partners at multiple levels

ASSUMPTION: Candidates with experience in the financial services or payments industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is CAD 75,000 - CAD 100,000 per year, based on industry standards for a Marketing Analyst role in Toronto with 2-5 years of experience.

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching and employee stock purchase plan
• Flexible time off and paid holidays
• Employee assistance program and wellness resources
• Tuition reimbursement and professional development opportunities

Working Hours: This is a full-time position with a hybrid work arrangement, requiring an expectation of days in the office confirmed by the hiring manager.

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Visa was founded in 1958 and has since grown to become a world-renowned brand in the financial services industry.

Company Description:

• Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
• The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a range of products and services, including credit, debit, and prepaid cards, as well as digital wallet solutions like Visa Checkout and Visa Token Service.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Financial services and banking solutions
• Cybersecurity and risk management

Company Website: Visa Careers

ASSUMPTION: Visa's extensive global presence and industry leadership provide applicants with unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in a dynamic, global organization.

Reporting Structure: The Marketing Analyst will report to the Director, Client Marketing and collaborate with various internal teams and external clients.

Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.

Growth Opportunities:

• Exposure to diverse marketing projects and campaigns
• Collaboration with cross-functional teams and external clients
• Potential for career progression within Visa's marketing organization

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Visa's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US

Geographic Context:

• Toronto is a multicultural city with a vibrant business environment and a strong financial services industry.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities.
• Toronto has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this hybrid position is yet to be confirmed by the hiring manager.

ASSUMPTION: Toronto's diverse and dynamic business environment provides a stimulating work environment for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Director, Client Marketing

Key Assessment Areas:

• Marketing knowledge and expertise
• Client relationship management skills
• Project management and organizational skills
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Visa's business and the role's requirements
• Prepare examples of marketing campaigns or projects you've worked on, focusing on your contributions and results

ATS Keywords: Marketing, Client Relationship Management, Market Research, Media Strategy, Performance-Based Marketing, Sponsorships, Collaboration, Project Management, Communication, Problem Solving, Detail Orientation, Self-Motivation, Process Improvement, Teamwork, Adaptability, Analytical Skills

ASSUMPTION: Visa's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as Visa provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation
• Collaboration
• Inclusion
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate Visa's customer-centric value in your work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you approach collaboration with cross-functional teams and external clients?

ASSUMPTION: Visa's company culture values diversity, inclusion, and collaboration, with a focus on driving innovation and excellence in the payments industry.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing client needs and Visa's brand and business objectives
• Adapting to a hybrid work arrangement and maintaining productivity outside of the office
• Navigating a large, global organization with a complex matrixed structure

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Marketing Specialist: Focuses on tactical execution of marketing campaigns and projects, while the Marketing Analyst role involves more strategic planning and client relationship management.
• Market Research Analyst: Primarily responsible for data collection, analysis, and reporting, whereas the Marketing Analyst role requires a broader skill set, including campaign management and client relationship management.
• Marketing Manager: Oversees marketing teams and campaigns, with a focus on strategic planning and leadership, while the Marketing Analyst role involves more hands-on execution and client relationship management.

ASSUMPTION: Each of these roles requires a unique skill set and offers distinct career growth opportunities within the marketing field.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a major financial services client, including market research, media strategy, and performance-based marketing campaigns
• Collaborating with cross-functional teams to launch a new Visa product or service, including market research, positioning, and go-to-market strategy
• Conducting a competitive analysis and market segmentation study to inform Visa's marketing strategy and product development

ASSUMPTION: These sample projects illustrate the breadth and depth of marketing responsibilities within Visa's organization.

❓ Key Questions to Ask During Interview

• How does this role fit into Visa's overall marketing strategy and how will my work contribute to the company's success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the professional growth and development of its marketing employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within Visa's marketing organization?
• How does Visa foster a collaborative and inclusive work environment, and what resources are available to support employees' well-being and work-life balance?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Visa's company culture and career development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns or projects you've worked on, focusing on your contributions and results
• Follow up with Visa's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.