📌 Core Information
🔹 Job Title: Marketing Analyst - Agency/Marketing (Remote Available)
🔹 Company: State Farm
🔹 Location: Bloomington, IL; Dunwoody, GA; Richardson, TX; Tempe, AZ
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote available for qualified candidates outside hub locations)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with various teams to meet agent marketing needs
- Managing vendor relationships for print material design and fulfillment
- Researching and analyzing campaign performance to drive platform adoption and business results
- Managing multiple large projects and maintaining platform quality
- Staying updated on industry trends and identifying opportunities for innovation
ASSUMPTION: This role requires strong project management, vendor management, and analytical skills. It is ideal for candidates with experience in marketing, ecommerce, or analytics who are comfortable working in a hybrid environment and collaborating with multiple teams.
📋 Key Responsibilities
✅ Coordinates products and product details with campaign and functional teams to be offered on platform and executes on platform
✅ Maintains relationship with numerous vendors in ordering and fulfillment
✅ Maintains platform quality and user experience through platform vendor relations
✅ Researches campaign and/or agent questions to answer “why” and “how” technology solutions can affect platform adoption and business results
✅ Maintains governance and budget responsibility for assigned areas
✅ Provides subject matter expertise in targeting, tracking, and measurement related to commerce platform performance and product sales
✅ Collaborates with key stakeholders to achieve objectives
✅ Stays updated on industry trends and identifies opportunities for innovation
✅ Proactively seeks ways to enhance efficiency and consistency in work processes
✅ Manages multiple large projects that impact the entire enterprise
ASSUMPTION: This role involves a high degree of collaboration and project management. Successful candidates will be comfortable working with multiple teams and managing complex projects.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Technology, Communications, Business, or a related field is preferred
Experience: A minimum of 3+ years of Marketing, eCommerce, or Analytics experience is preferred
Required Skills:
- Project coordination skills and ability to prioritize and handle multiple work assignments
- Experience in print material design and fulfillment (a plus)
- Experience with HTML (a plus)
- Experience working with and/or building an ecommerce platform or solution (a plus)
- Experience in local or corporate marketing practices (a plus)
- Experience with ECRM and State Farm agent-office environment (a plus)
- Working knowledge of product, distribution channel, and customer lens for area of responsibility
- Proactively identifies problems/opportunities and determines solutions
- Manages multiple or complex projects while effectively utilizing project management tools and processes
- Demonstrates change agility and champions continuous improvement initiatives
- Has broad-based knowledge of company products/services, marketing strategies, and competitive environment
- Applies strategic business focus in all aspects of work
- Prioritizes and aligns project/initiative work based upon analysis of business needs
- Serves as a resource to new or less experienced employees within area of responsibility
Preferred Skills:
- Experience with specific marketing tools or platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools, CRM software, and data analysis tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $78,081.25 - $99,540.63 (based on skills, background, and experience)
Benefits:
- Competitive pay with annual raise and bonus potential
- Robust health and wellbeing programs, including multiple healthcare plan options, vision, dental, telemedicine, mental health professionals, and more
- Educational benefits, including industry-leading training programs, tuition assistance, employee resource groups, and mentoring
- Financial planning and savings opportunities, including a 401(k) plan with company contributions
- Generous time off policies, including parental leave, paid holidays, celebration day, life leave, bereavement leave, and community service/education support days
- Matching gift program, good neighbor grant program, and employee assistance fund
Working Hours: 38:45-hour work week (standard work hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing analysts with 2-5 years of experience. The actual salary may vary based on the candidate's skills, background, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1922
Company Description:
- State Farm is a leading provider of auto, home, life, and health insurance, as well as banking and investment products and services
- The company is committed to helping people manage the risks of everyday life, recover from the unexpected, and realize their dreams
- State Farm is known for its community involvement and commitment to giving back through various initiatives and programs
Company Specialties:
- Insurance
- Financial Services
- Life Insurance
- Health Insurance
- Auto Insurance
Company Website: https://www.statefarm.com/careers
ASSUMPTION: State Farm is a well-established company with a strong brand and reputation in the insurance industry. It offers a wide range of products and services and is known for its commitment to community involvement and giving back.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Marketing Manager and works closely with various teams, including campaign and functional teams, enterprise technology, marketing technology companies, fulfillment vendors, and media agencies
Work Arrangement: Hybrid (remote available for qualified candidates outside hub locations)
Growth Opportunities:
- Potential to take on more responsibility and manage larger projects as experience grows
- Opportunities to work on high-impact initiatives and drive business results
- Potential to advance within the marketing department or explore other areas of the business
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (remote available for qualified candidates outside hub locations)
Office Location(s): Bloomington, IL; Dunwoody, GA; Richardson, TX; Tempe, AZ
Geographic Context:
- Bloomington, IL: Located in central Illinois, Bloomington is home to State Farm's headquarters and offers a mix of urban and rural living
- Dunwoody, GA: A suburb of Atlanta, Dunwoody is known for its high-quality of life, excellent schools, and abundant recreational opportunities
- Richardson, TX: Located in the Dallas-Fort Worth metro area, Richardson is a vibrant city with a diverse economy and a strong job market
- Tempe, AZ: A suburb of Phoenix, Tempe is home to Arizona State University and offers a mix of urban and desert living
Work Schedule: Standard work hours (38:45-hour work week) with the opportunity for flexible scheduling and remote work for qualified candidates
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the remote option provides additional flexibility for qualified candidates outside hub locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a recruiter or hiring manager
- In-depth behavioral and situational interview with the hiring manager and/or team members
- Final interview with the marketing manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Collaboration and communication skills
- Industry knowledge and understanding of marketing trends
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your experience with project management, vendor management, and marketing analytics
- Research State Farm's products, services, and marketing strategies to demonstrate your industry knowledge
- Prepare examples of your work that showcase your ability to manage multiple projects and drive business results
ATS Keywords: Marketing, Analytics, Project Management, Vendor Management, Ecommerce, Collaboration, Communication, Problem-Solving, Industry Knowledge
ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, collaboration and communication skills, industry knowledge, and analytical skills. Candidates should be prepared to discuss their experience with project management, vendor management, and marketing analytics.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used will depend on the candidate's role and responsibilities. However, experience with marketing automation tools, CRM software, data analysis tools, and project management tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Value people
- Foster togetherness
- Inspire innovation
- Persevere
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you demonstrate State Farm's value of "Do the right thing" in your daily work?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you stay updated on industry trends and identify opportunities for innovation?
ASSUMPTION: State Farm values candidates who are committed to doing the right thing, valuing people, fostering togetherness, inspiring innovation, and persevering. Candidates should be collaborative, data-driven, adaptable, results-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple large projects and balancing competing priorities
- Collaborating with various teams and stakeholders with differing priorities and perspectives
- Keeping up with industry trends and identifying opportunities for innovation
- Working in a hybrid environment and balancing remote and on-site work
ASSUMPTION: This role may present challenges in managing multiple large projects, collaborating with various teams, and keeping up with industry trends. Candidates should be comfortable working in a dynamic and fast-paced environment and be able to balance multiple priorities.
📈 Similar Roles Comparison
- Marketing Manager: This role focuses more on strategic planning and team leadership, while the Marketing Analyst role is more focused on project management, vendor management, and data analysis
- Marketing Coordinator: This role involves more administrative tasks and less strategic decision-making, while the Marketing Analyst role requires a higher level of analysis and problem-solving
- Marketing Specialist: This role may focus more on specific marketing channels or tactics, while the Marketing Analyst role is more holistic and focused on driving overall business results
ASSUMPTION: While these roles share some similarities, they differ in their focus, scope, and required skills. Candidates should consider their career goals and preferences when comparing these roles.
📝 Sample Projects
- Conducting a comprehensive analysis of campaign performance and identifying opportunities for improvement
- Managing a cross-functional team to launch a new product or service
- Developing and implementing a vendor management strategy to improve efficiency and reduce costs
- Creating and executing a marketing plan to drive platform adoption and business results
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects and how they drove business results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does State Farm support the professional development and growth of its marketing employees?
- Can you provide an example of a recent marketing initiative that drove significant business results?
- How does State Farm balance the need for innovation with the need to maintain a consistent brand and customer experience?
- What are the biggest challenges facing the marketing department in the next 1-2 years, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the broader marketing department. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work that showcase your ability to manage multiple projects and drive business results
- Research State Farm's products, services, and marketing strategies to demonstrate your industry knowledge
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration and communication skills, industry knowledge, and analytical skills
- Follow up with the recruiter or hiring manager within 2-3 business days after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
