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Marketing Analyst, Ancillary Benefits

HUB International
Full-time
On-site
Atlanta, Georgia, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analyst, Ancillary Benefits

πŸ”Ή Company: HUB International

πŸ”Ή Location: Atlanta, GA (100% Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Insurance

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 1-3 years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting new business and renewal RFP activities for ancillary benefits
  • Conducting thorough analysis of plan designs and highlighting modifications
  • Adhering to best practices and Service Level Agreements (SLAs) for timely deliverables
  • Maintaining marketing opportunities in the organization’s CRM system
  • Building relationships with internal colleagues, brokers, and carriers

ASSUMPTION: This role requires a general understanding of ancillary benefits and limited experience in a marketing or carrier underwriting role. Attention to detail and effective prioritization are crucial for success.

πŸ“‹ Key Responsibilities

βœ… Owns execution of ancillary RFPs for small to large group clients, both new business and renewal

βœ… Leverages ancillary benefits knowledge to conduct a thorough analysis and highlight plan design modifications, enhancements, and deviations that go beyond price comparisons

βœ… Adheres to all clearly defined best practices and Service Level Agreements (SLAs) to ensure timely and quality deliverables to broker partners

βœ… Maintains all marketing opportunities in the organization’s Customer Relationship Management system (CRM) to ensure seamless integration with cross-functional teams

βœ… Builds relationships with internal colleagues, as well as external broker and carrier partners

βœ… Supports efforts to gather carrier underwriting guidelines, plan administration insights, and compliance details in support of internal processes and broker education

βœ… Implements continuous improvement initiatives with strategic direction from leadership

ASSUMPTION: This role involves a high degree of attention to detail and requires strong communication skills to collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree or higher

Experience: 1-3 years’ experience in marketing analyst or carrier underwriting role

Required Skills:

  • Understanding of ancillary products (dental, vision, life, disability, and supplemental health)
  • Holds active life, accident, and health license
  • Meticulous attention to detail
  • Effective communicator with proven ability to collaborate cross-functionally
  • Self-starter who excels with minimal oversight or direction
  • Adaptable and capable of balancing competing priorities
  • Strong sense of curiosity and willingness to learn
  • Team-oriented mindset

Preferred Skills:

  • Experience with CRM systems
  • Knowledge of underwriting guidelines and compliance details

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with insurance industry software may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $100,000 (Impacted by skills, experience, working location, and specific position’s business line, scope, and level)

Benefits:

  • Health, dental, vision, life, and disability insurance
  • FSA, HSA, and 401(k) accounts
  • Paid-time off benefits
  • Eligible bonuses, equity, and commissions for some positions

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned. Benefits are comprehensive and may include additional perks not listed.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Insurance

Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for growth)

Founded: 1998 (Over 20 years of experience in the industry)

Company Description:

  • HUB International is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment, and risk management products and services.
  • Their goal is to partner with industry-leading specialty businesses to provide access to capital and investment, deep carrier relationships, creative thinking, product development, and broad distribution while allowing businesses to maintain their essence.
  • HUB delivers leading-edge specialty expertise backed by transformative digital capabilities and sophisticated data and analytics.

Company Specialties:

  • Insurance and risk management solutions for businesses and consumers

Company Website: http://www.hubinternational.com

ASSUMPTION: HUB International is a well-established company with a strong reputation in the insurance industry, offering extensive resources and opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and advancement)

Reporting Structure: This role reports directly to the SPG Ancillary Marketing Manager and works closely with the Client Service team.

Work Arrangement: 100% remote, working in your local time zone. Access to a local office may be available upon request.

Growth Opportunities:

  • Potential career progression within the marketing or client service teams
  • Broadening of skills and knowledge through collaboration with various teams and stakeholders
  • Opportunities to work on diverse projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): Atlanta, GA (Remote work allows for flexibility in location)

Geographic Context:

  • Atlanta, GA is a major metropolitan area with a diverse economy and a thriving job market
  • The remote work arrangement offers flexibility and the ability to work from anywhere within the United States
  • The company's global presence provides opportunities for collaboration with colleagues across various locations

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while the company's global presence provides opportunities for diverse collaboration and learning.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager and/or team members
  • Background check and offer extension

Key Assessment Areas:

  • Understanding of ancillary benefits and relevant experience
  • Attention to detail and analytical skills
  • Communication and collaboration skills
  • Adaptability and problem-solving abilities

Application Tips:

  • Highlight relevant experience and skills in your resume, focusing on ancillary benefits knowledge and analytical abilities
  • Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for the opportunity
  • Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work collaboratively

ATS Keywords: Ancillary benefits, marketing analysis, carrier underwriting, attention to detail, effective communication, collaboration, self-starter, adaptability, curiosity, team-oriented, CRM management, plan design analysis, continuous improvement, problem-solving, client service, compliance, data analysis

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, and in-depth interviews to assess relevant skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM system (e.g., Salesforce, HubSpot, or similar)
  • Insurance industry software (e.g., Policy Administration Systems, Underwriting Systems, or similar)

ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with CRM systems are essential for this role. Experience with insurance industry software may also be beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Encourage creativity with each problem
  • Embrace collaboration at every opportunity
  • Empower commitment to expected results

Work Style:

  • Fast-paced and dynamic environment
  • Organizational change and adaptation
  • Minimal oversight or direction, with a focus on self-starter qualities

Self-Assessment Questions:

  • How do you approach problem-solving in a fast-paced environment?
  • Can you provide an example of a time when you had to adapt to organizational change?
  • How do you prioritize and manage competing priorities effectively?

ASSUMPTION: Successful candidates will demonstrate a strong fit with the company's values and work style, with a focus on creativity, collaboration, and commitment to results.

⚠️ Potential Challenges

  • Managing competing priorities and deadlines in a fast-paced environment
  • Adapting to organizational change and continuous improvement initiatives
  • Working remotely and maintaining effective communication with colleagues and stakeholders
  • Gaining a deep understanding of ancillary benefits and the insurance industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on ancillary benefits and the intersection of marketing and underwriting
  • Compared to other marketing analyst roles, this position requires a deeper understanding of insurance products and industry-specific knowledge
  • Career progression may involve moving into more specialized marketing or client service roles within the insurance industry

ASSUMPTION: This role offers a unique opportunity to gain experience in both marketing and underwriting within the insurance industry, with potential for growth and specialization.

πŸ“ Sample Projects

  • Conducting a thorough analysis of an ancillary benefits plan design and highlighting modifications to improve client offerings
  • Developing and implementing a CRM management strategy to streamline marketing opportunities and improve cross-functional collaboration
  • Gathering and documenting carrier underwriting guidelines, plan administration insights, and compliance details to support internal processes and broker education

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Marketing Analyst may be involved in, from analytical work to process improvement and stakeholder management.

❓ Key Questions to Ask During Interview

  • Can you describe the typical RFP process and how this role fits into it?
  • How does this role collaborate with the Client Service team, and what are the key priorities for this partnership?
  • What are the most significant challenges facing the ancillary benefits market, and how does this role address them?
  • How does this role contribute to the company's goal of providing access to capital, deep carrier relationships, creative thinking, product development, and broad distribution?
  • What opportunities are there for professional growth and development within this role and the company?

ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, priorities, and growth opportunities, as well as the company's goals and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills, with a focus on ancillary benefits knowledge and analytical abilities
  • Write a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
  • Prepare for behavioral interview questions that assess your problem-solving skills, attention to detail, and ability to work collaboratively
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.