Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: GT Business Solutions Ltd

🔹 Location: Limassol, 4101 (Remote)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-04-30

🔹 Experience Level: 2-3 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Analyzing market trends and customer behavior to inform strategic marketing decisions
• Collaborating with cross-functional teams to optimize campaigns and improve performance
• Developing and maintaining dashboards and reports to track marketing ROI and performance
• Conducting market research and competitor analysis to identify opportunities and threats

ASSUMPTION: This role requires a strong analytical mindset and proficiency in data analysis tools to succeed.

📋 Key Responsibilities

✅ Data Analysis & Reporting: Collect, analyze, and interpret marketing data across multiple channels to evaluate campaign performance and business impact.

✅ Market Research: Conduct market research to identify industry trends, competitor analysis, and customer insights to inform strategic marketing decisions.

✅ Campaign Optimization: Work with marketing teams to optimize ongoing campaigns by identifying key performance indicators (KPIs), tracking performance, and providing actionable recommendations for improvement.

✅ Customer Segmentation: Utilize data analytics to segment customers and improve targeting strategies, ensuring the marketing messages are aligned with customer preferences and behaviors.

✅ Performance Metrics & Dashboards: Develop and maintain dashboards, reports, and metrics to track marketing ROI and performance against established goals and KPIs.

✅ Collaboration: Work closely with the product, performance, and creative teams to ensure that marketing strategies are data-driven and aligned with business objectives.

✅ A/B Testing & Experimentation: Design and implement A/B tests to identify optimal marketing strategies, messaging, and tactics.

✅ Budget Monitoring: Assist in monitoring and analyzing marketing budgets, ensuring that resources are being used effectively to achieve campaign goals.

ASSUMPTION: This role involves a significant amount of data analysis and interpretation, requiring strong analytical skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in data Analytics, or a related field.

Experience: 2-3 years of experience in marketing analytics, digital marketing, or data analysis roles.

Required Skills:

• Proficient in data analytics tools (Google Analytics, Amplitude, Power BI, etc.)
• Strong knowledge of digital marketing channels (SEO, SEM, email marketing, social media)
• Experience with A/B testing and other performance optimization techniques
• Ability to work with large datasets and translate data into actionable insights
• Excellent communication skills, both written and verbal
• Strong problem-solving and analytical skills with attention to detail

Preferred Skills:

• Familiarity with CRM platforms (HubSpot)

ASSUMPTION: While familiarity with HubSpot is preferred, it is not a strict requirement, and other CRM experience may be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Attractive remuneration package
• Discretionary bonus based on company's and personal performance
• Referral Bonus for helping us grow with great talent
• Yearly Training Budget – Udemy membership per department
• Ongoing Training Opportunities for professional and personal development
• Flexible Working Hours (between 08:00 and 18:00)

Working Hours: Full-time (40 hours per week) with flexible hours between 08:00 and 18:00

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role in Limassol, Cyprus. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: Small (2-10 employees) - A small company size may offer more opportunities for growth and direct impact on the business.

Founded: 2002 - GT Business Solutions has over two decades of experience in the telecommunications industry.

Company Description:

• GT Business Solutions specializes in providing communication solutions for businesses, including mobile phones, hosted phone systems, broadband, M2M, and CCTV.
• The company prides itself on being an all-in-one telecommunications provider.
• With a focus on customer satisfaction, GT Business Solutions aims to make communication easy for its clients.

Company Specialties:

• Business mobile phones and sim only
• Hosted phone systems
• Broadband
• M2M and CCTV

Company Website: gt-business.com

ASSUMPTION: GT Business Solutions is a well-established company in the telecommunications industry, offering a range of communication services tailored to businesses.

📊 Role Analysis

Career Level: Mid-level - This role requires 2-3 years of experience and offers opportunities for growth within the marketing department.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with various teams, including product, performance, and creative teams.

Work Arrangement: Hybrid (Remote & On-site) - The role offers a flexible work arrangement with the option to work remotely and on-site.

Growth Opportunities:

• Progression to a Senior Marketing Analyst or Marketing Manager role
• Expanding skills and knowledge in data analysis, marketing, and related fields
• Potential to take on more responsibilities and lead projects as experience grows

ASSUMPTION: This role offers opportunities for career growth within the marketing department, as well as the chance to develop skills in data analysis and marketing.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site) - The company offers a flexible work arrangement, allowing employees to work both remotely and on-site.

Office Location(s): Limassol, 4101 - The company's main office is located in Limassol, Cyprus.

Geographic Context:

• Limassol is the second-largest city in Cyprus, offering a mix of urban and coastal living.
• The city is known for its vibrant nightlife, cultural attractions, and beautiful beaches.
• Limassol is also a major business hub in Cyprus, with a thriving economy and numerous job opportunities.

Work Schedule: Full-time (40 hours per week) with flexible hours between 08:00 and 18:00 - The role offers a full-time work schedule with flexible hours, allowing employees to balance their work and personal lives.

ASSUMPTION: Limassol offers a dynamic and vibrant environment for professionals, with a mix of urban and coastal living, as well as numerous job opportunities in various industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Data analysis and interpretation skills
• Problem-solving and critical thinking abilities
• Communication skills, both written and verbal
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your data analysis skills and marketing experience
• Include specific examples of how you've analyzed data to drive marketing decisions in previous roles
• Prepare questions to ask the interviewer about the company's marketing strategy and growth plans

ATS Keywords: Marketing Analytics, Data Analysis, Digital Marketing, Customer Segmentation, Campaign Optimization, A/B Testing, CRM, SEO, SEM

ASSUMPTION: The application process for this role may involve several stages, including an online application, phone or video screening, technical interview, and final interview. Applicants should be prepared to demonstrate their data analysis skills and marketing experience throughout the process.

🛠️ Tools & Technologies

• Google Analytics
• Amplitude
• Power BI
• HubSpot (preferred but not required)
• Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed are commonly used in marketing analytics roles and may be required or preferred for this position.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Adaptable

Work Style:

• Data-driven
• Results-oriented
• Team-focused
• Continuously learning

Self-Assessment Questions:

• Do you have a strong analytical mindset and enjoy working with data?
• Are you comfortable working in a small, collaborative team environment?
• Do you thrive in a dynamic and innovative work environment?

ASSUMPTION: GT Business Solutions values a customer-focused, innovative, and collaborative work environment. Applicants should assess their fit with these values and the company's work style before applying.

⚠️ Potential Challenges

• Working in a small team may require wearing multiple hats and taking on additional responsibilities
• The role may involve working with large datasets, which can be time-consuming and challenging
• Limassol's competitive job market may present challenges in finding suitable housing and maintaining a work-life balance
• Cyprus' hot climate may be a challenge for some applicants, especially during the summer months

ASSUMPTION: While this role offers numerous opportunities for growth and development, applicants should be aware of the potential challenges that may arise from working in a small team, handling large datasets, and living in a competitive job market with a hot climate.

📈 Similar Roles Comparison

• Unlike other marketing analyst roles, this position focuses on the telecommunications industry, offering unique insights and challenges
• This role requires a strong analytical mindset and proficiency in data analysis tools, similar to other marketing analyst positions
• Career progression in this role may involve moving into a senior marketing analyst or marketing manager position within the company

ASSUMPTION: While this role shares similarities with other marketing analyst positions, it also offers unique insights and challenges specific to the telecommunications industry.

📝 Sample Projects

• Analyzing customer data to identify trends and optimize marketing campaigns
• Conducting market research to assess the competitive landscape and identify growth opportunities
• Developing and maintaining dashboards to track marketing performance and ROI

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the Marketing Analyst may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it implemented in this role?
• How does the company measure the success of its marketing campaigns, and what KPIs are most important?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and its marketing strategy, as well as the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your data analysis skills and marketing experience
• Prepare for the interview by researching the company, its marketing strategy, and the industry trends
• Prepare questions to ask the interviewer about the company's growth plans and opportunities for professional development
• Follow up with the company after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.