Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Thermo Fisher Scientific

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining Power BI dashboards to track key marketing metrics and campaign performance
• Extracting and transforming data from diverse sources to deliver actionable insights and recommendations
• Collaborating with multi-functional teams to understand business requirements and translate them into meaningful data visualizations and analyses
• Conducting ad-hoc analyses to answer specific business questions, identify trends, and uncover opportunities for optimization
• Monitoring and evaluating marketing campaign performance to measure efficiency and drive continuous improvement

ASSUMPTION: This role requires a strong background in data analysis and marketing analytics, with a focus on using data to drive marketing strategies and improve campaign performance.

📋 Key Responsibilities

✅ Developing and maintaining Power BI dashboards to track key marketing metrics and campaign performance from platforms such as Google Ads, LinkedIn, Meta, and customer insights

✅ Extracting and transforming data from diverse sources, such as databases, CRM systems, and marketing platforms, to deliver actionable insights and recommendations

✅ Applying programming languages (such as SQL, Python, or R) for querying databases, conducting data analysis, and automating reporting processes

✅ Collaborating with multi-functional teams, including marketing, sales, and finance, to understand business requirements and translate them into meaningful data visualizations and analyses

✅ Conducting ad-hoc analyses to answer specific business questions, identify trends, and uncover opportunities for optimization

✅ Monitoring and evaluating marketing campaign performance, conducting analysis on return on investment and attribution modeling to measure efficiency and drive continuous improvement

✅ Staying ahead of industry trends, standard methodologies, and new technologies in data analysis and visualization to improve analytical capabilities and drive innovation

ASSUMPTION: The role may evolve based on business needs and may require additional responsibilities not listed here.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Computer Science, Business, or related field

Experience: 5 years of experience in data analysis, business intelligence, or related field, with a focus on marketing analytics

Required Skills:

• Proficiency in Power BI or similar data visualization tools, with the ability to build insightful and interactive dashboards
• Strong programming skills in languages with experience in data querying, manipulation, and analysis (e.g., SQL, Python, R)
• Experience working with databases (e.g., SQL Server, MySQL, Oracle) and extracting data from various sources such as Google Ads
• Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights and recommendations
• Good organizational skills and attention to detail, able to manage multiple projects simultaneously and meet tight deadlines
• Superb communication and interpersonal skills, with the ability to effectively collaborate with collaborators at all levels of the organization

Preferred Skills:

• Experience with marketing platforms such as Google Ads, LinkedIn, Meta
• Knowledge of attribution modeling and return on investment analysis

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Bangalore, India, is typically between ₹12,00,000 to ₹18,00,000 per annum, based on experience and qualifications. This estimate is based on industry standards and may vary depending on the candidate's skills and Thermo Fisher Scientific's internal compensation structure.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Standard work hours are Monday through Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require flexibility to meet project deadlines or accommodate team members in different time zones.

ASSUMPTION: The salary range provided is an estimate based on market research and may not reflect the actual salary offered by Thermo Fisher Scientific. The benefits listed are typical for a company of this size and industry but may vary based on the candidate's employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Thermo Fisher Scientific is a leading global biotechnology product development and manufacturing company that provides a wide range of products and services to the scientific research, healthcare, and industrial markets.

Company Size: With over 10,000 employees worldwide, Thermo Fisher Scientific offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Thermo Fisher Scientific was founded in 2006 through the merger of Thermo Electron and Fisher Scientific. However, both companies have a long history in the industry, with roots tracing back to the early 20th century.

Company Description:

• Thermo Fisher Scientific is the world leader in serving science, with annual revenue of approximately $40 billion
• The company's mission is to enable customers to make the world healthier, cleaner, and safer
• Thermo Fisher Scientific offers a wide range of products and services, including analytical instruments, laboratory supply chain programs and eCommerce, laboratory equipment, lab services, specialty diagnostics, life sciences, pharma services, and CDMO

Company Specialties:

• Analytical Instruments
• Laboratory Supply Chain Programs and eCommerce
• Laboratory Equipment
• Lab Services
• Specialty Diagnostics
• Life Sciences
• Pharma Services
• and CDMO

Company Website: https://www.thermofisher.com

ASSUMPTION: Thermo Fisher Scientific's global presence and diverse product offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in data analysis and marketing analytics.

Reporting Structure: The Marketing Analyst will likely report to the Marketing Manager or Director of Marketing and may work closely with other marketing, sales, and finance teams.

Work Arrangement: This is an on-site role, requiring the candidate to work from Thermo Fisher Scientific's office in Bangalore, India. However, the company may offer flexible work arrangements, such as working from home or hybrid arrangements, depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Advancement to a Senior Marketing Analyst or Marketing Manager role within the marketing department
• Transition to other departments, such as sales, product management, or business development, based on the candidate's interests and skills
• Opportunities to work on international projects and collaborate with global teams, providing exposure to different markets and cultures

ASSUMPTION: Thermo Fisher Scientific's large size and diverse product offerings provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Bangalore office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): The Bangalore office is located at 5th floor, building no. 3, Prestige technostar, Bangalore, India.

Geographic Context:

• Bangalore is the capital city of the Indian state of Karnataka and is known for its thriving technology industry
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of amenities and entertainment options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require flexibility to meet project deadlines or accommodate team members in different time zones.

ASSUMPTION: The work environment at Thermo Fisher Scientific's Bangalore office is likely to be dynamic and collaborative, with a strong focus on innovation and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Thermo Fisher Scientific careers portal
• Phone or video screen with the hiring manager or HR representative
• Technical assessment or case study to evaluate data analysis and problem-solving skills
• In-person or video interview with the marketing team and other stakeholders
• Final decision and offer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Proficiency in Power BI and other data visualization tools
• Communication and interpersonal skills
• Cultural fit and alignment with Thermo Fisher Scientific's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your proficiency in Power BI and other data visualization tools by including examples of dashboards or reports you've created
• Showcase your problem-solving skills by providing examples of how you've used data to drive business decisions or improve marketing campaign performance

ATS Keywords: Marketing Analytics, Data Analysis, Power BI, SQL, Python, R, Campaign Performance, Return on Investment, Attribution Modeling, Data Visualization, Collaboration, Problem Solving

ASSUMPTION: Thermo Fisher Scientific's application process is likely to be competitive, with a focus on finding candidates with strong data analysis and marketing analytics skills who are a good cultural fit for the company.

🛠️ Tools & Technologies

• Power BI
• SQL
• Python
• R
• Google Ads
• LinkedIn Ads
• Meta Ads
• CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies listed are based on the job description and may vary depending on the specific needs of the team or the company's internal standards.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Safety
• Innovation
• Performance
• Collaboration
• Customer Focus

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong commitment to integrity and ethical business practices?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a proven track record of using data to drive business decisions and improve marketing campaign performance?
• Are you adaptable and able to work in a fast-paced, dynamic environment?

ASSUMPTION: Thermo Fisher Scientific places a strong emphasis on cultural fit and values-driven decision-making in its hiring process.

⚠️ Potential Challenges

• The role may require working with large and complex datasets, which can be challenging and time-consuming
• The role may require collaborating with multiple teams and stakeholders, which can be complex and require strong communication and interpersonal skills
• The role may require working on tight deadlines and managing multiple projects simultaneously, which can be stressful and demanding
• The Bangalore office may have a fast-paced and dynamic work environment, which can be challenging for candidates who prefer a more structured or predictable work environment

ASSUMPTION: The potential challenges listed are based on the job description and may vary depending on the specific needs of the team or the company's internal processes.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this role places a strong emphasis on data visualization and using data to drive business decisions
• Compared to other roles within Thermo Fisher Scientific, this role requires a high level of technical proficiency in data analysis and marketing analytics
• Compared to other roles within the marketing department, this role is more focused on data analysis and less focused on campaign management or creative aspects of marketing

ASSUMPTION: The comparison points listed are based on the job description and may vary depending on the specific needs of the team or the company's internal processes.

📝 Sample Projects

• Developing a Power BI dashboard to track key marketing metrics for a global marketing campaign
• Conducting an analysis of customer data to identify trends and opportunities for segmentation and targeting
• Evaluating the return on investment of a marketing campaign and providing data-driven recommendations for optimization

ASSUMPTION: The sample projects listed are based on the job description and may vary depending on the specific needs of the team or the company's internal processes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• What are the most pressing challenges facing the marketing department, and how can this role help address them?
• How does Thermo Fisher Scientific support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Thermo Fisher Scientific measure the success of its marketing campaigns, and how can this role contribute to that process?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment or case study by brushing up on your data analysis and problem-solving skills
• Prepare for the interview by researching Thermo Fisher Scientific's products, services, and values, and by thinking about how your skills and experience align with the role and the company
• Follow up with the hiring manager or HR representative after the interview to express your interest in the role and to ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.