📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: UrbanStems
🔹 Location: New York, New York, United States, Washington, District of Columbia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Eastern Standard Time)
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing performance and providing actionable insights
- Synthesizing data from various platforms to inform strategic decisions
- Driving forecast, ad-hoc analytic requests, and regular report development
- Collaborating with cross-functional teams to optimize marketing effectiveness
ASSUMPTION: This role requires a strong data-driven curiosity and problem-solving approach to uncover meaningful correlations and causations within complex datasets.
📋 Key Responsibilities
✅ Track, report, and analyze the performance of marketing activities
✅ Provide actionable market and customer insights to address key strategic questions
✅ Analyze A/B and Multi-variate tests
✅ Synthesize data across various platforms (e.g., Shopify, Bloomreach, Loop Subscriptions, Northbeam)
✅ Support data analysis related to segmentation of email and SMS customer bases
✅ Identify patterns and triggers leading to customer churn and create predictive models
✅ Calculate LTV and CAC across different channels to optimize marketing spend and improve profitability
ASSUMPTION: The role may evolve to include additional responsibilities based on the company's growth and changing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field
Experience: 3-5 years of experience in marketing analytics, data analysis, or a related role
Required Skills:
- Proficient in data analysis tools (e.g., Excel, Google Analytics, SQL)
- Strong communication and presentation skills
- Attention to detail and ability to create accurate reports
- Problem-solving approach with a data-driven curiosity
Preferred Skills:
- Experience with A/B testing and multi-variate testing
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Experience with customer segmentation and predictive modeling
ASSUMPTION: Candidates with experience in the e-commerce or retail industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for a Marketing Analyst with 3-5 years of experience)
Benefits:
- Generous PTO package
- Matching 401k
- Comprehensive family planning benefits
- Paid parental leave
- Membership with Maven Clinic
- Employee and friends/family product discounts
- Monthly internet stipend
- Charity matching fund
- Developmental spending program
- Pre-tax commuter benefits
- Medical, dental, and vision coverage
Working Hours: Full-time, operating on Eastern Standard Time
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: UrbanStems operates in the e-commerce and floral gifting industry, focusing on delivering premium, exclusive arrangements nationwide.
Company Size: UrbanStems has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: UrbanStems was founded in 2014, with a mission to make it easy, affordable, and fun to send flowers and gifts.
Company Description:
- UrbanStems is revolutionizing floral gifting with chic, New York-designed arrangements crafted from exclusive, premium stems sourced globally.
- The company delivers exactly as seen online with fast, stress-free delivery nationwide.
- UrbanStems partners with celebrities, creators, and iconic brands like Vogue, Laneige, Sol de Janeiro, Starbucks Reserve, Netflix, and more to deliver joy nationwide.
Company Specialties:
- E-commerce
- Local delivery
- Flowers and gifting
Company Website: urbanstems.com
ASSUMPTION: UrbanStems' focus on premium quality and exclusive arrangements sets it apart in the competitive floral gifting market.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career marketing analyst looking to grow their skills and make an impact in a fast-growing company.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Director and collaborate with cross-functional teams, including marketing, sales, and product.
Work Arrangement: This is a remote position operating on Eastern Standard Time, with flexibility for candidates in the United States.
Growth Opportunities:
- As UrbanStems continues to grow, there may be opportunities for the Marketing Analyst to take on more responsibilities and advance their career within the marketing department.
- The company offers a developmental spending program, allowing employees to pursue professional development opportunities.
ASSUMPTION: The Marketing Analyst's role may evolve to include additional responsibilities based on the company's growth and changing needs.
🌍 Location & Work Environment
Office Type: UrbanStems has a physical headquarters in Washington, D.C., but this role is remote and can be performed from anywhere in the United States.
Office Location(s): 1615 L St NW, Washington, District of Columbia, US
Geographic Context:
- New York, New York, United States: UrbanStems delivers nationwide, with a strong focus on the New York market.
- Washington, District of Columbia, United States: UrbanStems' headquarters is located in Washington, D.C., providing a vibrant and diverse work environment.
Work Schedule: Full-time, operating on Eastern Standard Time, with flexibility for candidates in the United States.
ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while still fostering collaboration and communication with the team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the Marketing Director and/or other team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving approach
- Cultural fit and alignment with UrbanStems' values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing performance metrics.
- Tailor your resume and cover letter to emphasize your data-driven curiosity and problem-solving approach.
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with UrbanStems' products and services.
ATS Keywords: Marketing performance, data analysis, A/B testing, customer insights, LTV, CAC, segmentation, predictive modeling
ASSUMPTION: UrbanStems uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Excel
- Google Analytics
- SQL
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used in this role may evolve based on the company's needs and the Marketing Analyst's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Inspire delight in our team, our customers, and our community
- Make the world a happier place
- Create a positive and inclusive work environment
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a strong data-driven curiosity and a passion for uncovering insights within complex datasets?
- Are you comfortable analyzing A/B and Multi-variate tests and presenting your findings to cross-functional teams?
- Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams to drive marketing effectiveness?
ASSUMPTION: UrbanStems values candidates who are passionate about their work, committed to driving results, and aligned with the company's mission and values.
⚠️ Potential Challenges
- Managing and analyzing large datasets may require significant time and resources.
- Keeping up with the fast-paced nature of the e-commerce industry and UrbanStems' growth may present challenges in terms of workload and adaptability.
- The remote nature of this role may require strong self-motivation and time management skills.
- UrbanStems' focus on premium quality and exclusive arrangements may necessitate careful attention to detail and a commitment to maintaining high standards.
ASSUMPTION: The potential challenges listed above can be mitigated by effective communication, time management, and a strong commitment to UrbanStems' mission and values.
📈 Similar Roles Comparison
- Marketing Analyst vs. Marketing Coordinator: A Marketing Analyst focuses more on data analysis and performance metrics, while a Marketing Coordinator may have a broader range of responsibilities, including event planning, content creation, and social media management.
- Industry-specific context: UrbanStems operates in the competitive floral gifting market, requiring a strong understanding of customer behavior and market trends.
- Career path comparison: A Marketing Analyst role can serve as a stepping stone to more senior positions in marketing, such as Marketing Manager or Director of Marketing.
ASSUMPTION: The specific responsibilities and career path for a Marketing Analyst may vary depending on the company's size, industry, and growth stage.
📝 Sample Projects
- Analyzing the impact of delivery sell-through rates on conversion rates for specific SKUs
- Measuring the incremental lift of CVR from 0-25% off discounts and determining the optimal discount strategy
- Identifying the most common and best customer journeys for new customers who hear about UrbanStems through paid social but do not convert directly from an ad
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of analyses and insights required for this role. The specific projects assigned may vary based on the company's needs and the Marketing Analyst's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does UrbanStems approach customer segmentation, and what opportunities exist for growth and innovation in this area?
- What is the company's strategy for expanding its product offerings and entering new markets?
- How does UrbanStems foster a positive and inclusive work environment, and what initiatives are in place to support employee growth and development?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving UrbanStems' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your data-driven curiosity and problem-solving approach, as well as your relevant experience and achievements in marketing performance metrics.
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with UrbanStems' products and services.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
